The document appears to be notes from Oli Gardner (@oligardner) exploring ways to measure and optimize clarity on webpages. It includes snippets of code and shorthand for various metrics like "ATFL" (Above The Fold Links). The goal is to develop a "Clarity Equation" to scientifically reverse engineer the perfect landing page by testing millions of data points related to design, wording, formatting and other factors that influence clarity and conversion rates.
Oli Gardner has a talent of making the future, in all its machinations and i-Robot-esque imagery, seem like an interesting, smarter, more intuitive world than today. But before we started to chat about how the glass is clearly half full, Oli introduced four of most common (and very human) mistakes of CRO: testing opinions, not insights, testing the wrong things, stopping tests too early, and focusing on the surface level metrics versus lifetime value.
Sayf shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/ And more information can be found here: bit.ly/og-seer
Deaf Sign Language using Automatic Hand Gesture Robot Based on Microcontrolle...ijtsrd
Nowadays, the gesture is one of the most natural interaction methods of the human being. In fact, a great percentage of the human communication is based on visual communication rather than verbal communication. The robot and the gesture device are connected wirelessly via Bluetooth modules. The wireless communication enables the user to interact with the robot in a more friendly way. Gesture controlled robot is a robot which has been controlled by simple gestures. The user needs to wear a gesture device which includes a sensor. The sensor records the movement of hand in a specific direction which results in the movement of the robot in the respective direction. This robot helps people with deafness and dumbness by showing hand gestures assigned English alphabets. This paper discusses the design and implementation of deaf sign language using automatic hand gesture robot using Bluetooth and Arduino board. Hay Man Oo | Khin Thandar Tun | May Lwin Thant "Deaf Sign Language using Automatic Hand Gesture Robot Based on Microcontroller System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd27876.pdfPaper URL: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/27876/deaf-sign-language-using-automatic-hand-gesture-robot-based-on-microcontroller-system/hay-man-oo
Oli Gardner has a talent of making the future, in all its machinations and i-Robot-esque imagery, seem like an interesting, smarter, more intuitive world than today. But before we started to chat about how the glass is clearly half full, Oli introduced four of most common (and very human) mistakes of CRO: testing opinions, not insights, testing the wrong things, stopping tests too early, and focusing on the surface level metrics versus lifetime value.
Sayf shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/ And more information can be found here: bit.ly/og-seer
Deaf Sign Language using Automatic Hand Gesture Robot Based on Microcontrolle...ijtsrd
Nowadays, the gesture is one of the most natural interaction methods of the human being. In fact, a great percentage of the human communication is based on visual communication rather than verbal communication. The robot and the gesture device are connected wirelessly via Bluetooth modules. The wireless communication enables the user to interact with the robot in a more friendly way. Gesture controlled robot is a robot which has been controlled by simple gestures. The user needs to wear a gesture device which includes a sensor. The sensor records the movement of hand in a specific direction which results in the movement of the robot in the respective direction. This robot helps people with deafness and dumbness by showing hand gestures assigned English alphabets. This paper discusses the design and implementation of deaf sign language using automatic hand gesture robot using Bluetooth and Arduino board. Hay Man Oo | Khin Thandar Tun | May Lwin Thant "Deaf Sign Language using Automatic Hand Gesture Robot Based on Microcontroller System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd27876.pdfPaper URL: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/27876/deaf-sign-language-using-automatic-hand-gesture-robot-based-on-microcontroller-system/hay-man-oo
Beyond php - it's not (just) about the codeWim Godden
Most PHP developers focus on writing code. But creating Web applications is about much more than just wrting PHP. Take a step outside the PHP cocoon and into the big PHP ecosphere to find out how small code changes can make a world of difference on servers and network. This talk is an eye-opener for developers who spend over 80% of their time coding, debugging and testing.
Categorizing and pos tagging with nltk pythonJanu Jahnavi
https://www.learntek.org/blog/categorizing-pos-tagging-nltk-python/
https://www.learntek.org/
Learntek is global online training provider on Big Data Analytics, Hadoop, Machine Learning, Deep Learning, IOT, AI, Cloud Technology, DEVOPS, Digital Marketing and other IT and Management courses.
El 6 de junio 2019 celebramos, junto al Instituto de Empresa y We Are Marketing, el evento “Viaje al futuro del turismo”.
En él contamos con la presencia de diferentes expertos del sector turismo para compartir su visión sobre todos los cambios que están por venir y las claves para superarlos con éxito.
Cómo convertir clientes en promotores y servicios en crecimiento a través de ...We Are Marketing
En el último Madrid HUG del año contamos con la presencia de Sofía J. Valls para hablar sobre Service HUB, una nueva herramienta de HubSpot diseñada para mejorar los procesos de atención al cliente dentro de las empresas.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
Overbooking Gran Canaria: El milagro de la multiplicación de los panes y los...We Are Marketing
El Inbound Marketing se ha convertido en una estrategia de máxima efectividad en el sector turismo: nos permite llevar a los usuarios a través del proceso de compra multiplicando los leads a corto plazo y aumentar el ingreso medio por pernocta en el medio plazo. Lo contamos en el evento de marketing digital Overbooking Gran Canaria.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
Beyond php - it's not (just) about the codeWim Godden
Most PHP developers focus on writing code. But creating Web applications is about much more than just wrting PHP. Take a step outside the PHP cocoon and into the big PHP ecosphere to find out how small code changes can make a world of difference on servers and network. This talk is an eye-opener for developers who spend over 80% of their time coding, debugging and testing.
Categorizing and pos tagging with nltk pythonJanu Jahnavi
https://www.learntek.org/blog/categorizing-pos-tagging-nltk-python/
https://www.learntek.org/
Learntek is global online training provider on Big Data Analytics, Hadoop, Machine Learning, Deep Learning, IOT, AI, Cloud Technology, DEVOPS, Digital Marketing and other IT and Management courses.
Similar to Frankenpage: Using 1,000,000 Little Pieces of Data + Design to Reverse Engineer the Perfect Landing Page (6)
El 6 de junio 2019 celebramos, junto al Instituto de Empresa y We Are Marketing, el evento “Viaje al futuro del turismo”.
En él contamos con la presencia de diferentes expertos del sector turismo para compartir su visión sobre todos los cambios que están por venir y las claves para superarlos con éxito.
Cómo convertir clientes en promotores y servicios en crecimiento a través de ...We Are Marketing
En el último Madrid HUG del año contamos con la presencia de Sofía J. Valls para hablar sobre Service HUB, una nueva herramienta de HubSpot diseñada para mejorar los procesos de atención al cliente dentro de las empresas.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
Overbooking Gran Canaria: El milagro de la multiplicación de los panes y los...We Are Marketing
El Inbound Marketing se ha convertido en una estrategia de máxima efectividad en el sector turismo: nos permite llevar a los usuarios a través del proceso de compra multiplicando los leads a corto plazo y aumentar el ingreso medio por pernocta en el medio plazo. Lo contamos en el evento de marketing digital Overbooking Gran Canaria.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
15. video
height
form
distance
from top
is free
a good
word?
persuasion video
width
primary headline
l
a
b
e
l
c
o
p
y
a.
d.
d.
number of times
the word ‘because’
is used on the page
button CTA copy
# of
form
fields
the subhead flip
click
px
# of fields
my
vs.
your
%
click here
long
vs.
short
v
i
d
e
o
e
n
g
a
g
e
m
e
n
t
inline labels
i
n
f
l
u
e
n
c
e
manipulation
ghost
buttons
sliders
download vs
download now
trust
delight
average
c
t
a
design
for
ideal
persuasion
16. video
height
form
distance
from top
is free
a good
word?
persuasion video
width
primary headline
l
a
b
e
l
c
o
p
y
a.
d.
d.
number of times
the word ‘because’
is used on the page
button CTA copy
# of
form
fields
the subhead flip
click
px
# of fields
my
vs.
your
%
click here
long
vs.
short
v
i
d
e
o
e
n
g
a
g
e
m
e
n
t
inline labels
i
n
f
l
u
e
n
c
e
manipulation
ghost
buttons
sliders
download vs
download now
trust
delight
average
c
t
a
design
for
ideal
persuasion
17. the anatomy
of a frankenpage
Image credit: Peter Zoppi (zopfx.com) - used with permission
part one
74. INFORMATION HIERARCHY
flip your headlines
Reverse the order of your
headline and subhead to
increase the immediacy of
your value proposition clarity.
@oligardner #theinbounder
89. Data pulled from landing pages submitted to the Unbounce landing page analyzer: based on self-reported conversion rates
bit.ly/rate-my-page
90. Data pulled from landing pages submitted to the Unbounce landing page analyzer: based on self-reported conversion rates
ATTENTION RATIO OF 5:1 OR HIGHER
CONVERSION RATE = 10.5%
91. Data pulled from landing pages submitted to the Unbounce landing page analyzer: based on self-reported conversion rates
ATTENTION RATIO OF 2:1 TO 4:1
CONVERSION RATE = 11.9%
92. Data pulled from landing pages submitted to the Unbounce landing page analyzer: based on self-reported conversion rates
ATTENTION RATIO OF 1:1
CONVERSION RATE = 13.5%
96. 16%
are driving social
traffic with
(no open graph
84%
had images that
need compression
(14% save > 1MB)
20%
of pages were not
secured with SSL
(54% had forms!)
RESULTS FROM THE FIRST
18,986 LANDING PAGES ANALYZED
97.
98. 16%
are driving social
traffic with
(no open graph
20%
of pages were not
secured with SSL
(54% had forms!)
84%
had images that
need compression
(14% save > 1MB)
RESULTS FROM THE FIRST
18,986 LANDING PAGES ANALYZED
99. 16%
are driving social
traffic with
(no open graph
20%
of pages were not
secured with SSL
(54% had forms!)
84%
had images that
need compression
(14% save > 1MB)
RESULTS FROM THE FIRST
18,986 LANDING PAGES ANALYZED
150. Conversion Rate vs. Form Distance (250px blocks) From Top of
Page
Data mined from Unbounce landing page data
1
0-250px
5.12%
2
251-500px
9.64%
3
501-750px
11.78%
4
751-1000px
9.52%
5
1001-1500px
8.07%
6
1501-2000px
7%
CONVERSION
RATEzone 2
zone 3
zone 4
zone 5
zone 6 7
2001-2500px
6.08%
ZONE
zone 1
best form distance
from top is
zone 3 666px
151. encourage hunting
Moving your call-to-action
down the page can encourage
people to explore and see
more of your content.
@oligardner #theinbounder
152.
153. Email Address
START THE COURSE NOW
41%
65% +59%
+15%Your Best Email Address
START THE COURSE NOW
Work Email Address
START THE COURSE NOW
Business Email Address
START THE COURSE NOW
47%
50% +22%
164. @oligardner #theinbounder
Q
R
A
REWARDS: What could you give away to encourage an answer to
those questions?
QUESTIONS: What questions do you have, that when answered
could help you create an experience targeted at that AHA moment?
165. @oligardner #theinbounder
Q
R
A
REWARDS: What could you give away to encourage an answer to
those questions?
ACCELERANTS: How can you use the answers to create
experiences which reduce the time-to-aha?
QUESTIONS: What questions do you have, that when answered
could help you create an experience targeted at that AHA moment?
169. @oligardner #theinbounder
Q
R
A
QUESTION: What industry category is your business in?
REWARD: Industry-specific Conversion Benchmark Report Data.
ACCELERANT: Industry-specific landing page template in videos.
182. 19
25.28%
13
19.28%
Average Conversion Rate by Occurrences of the Word “Because”
0
10.69%
1
7.30%
3
6.64%
Conversion
Rate
Data pulled from Unbounce database - low sample size used for humour only
2
7.30%
4
5.62%
188. Academics
67%
Who should you trust to be in your video?
Government
37%
CEOs
43%
Our Tribes
62%
Technical
Experts
66%
TRUST
Stats taken from Captivology - Ben Parr
202. THE success of your
social proof lies in
your ability to demonstrate
the transformative effect
of the user journey created by
your product OR service
203. “Before taking Megan’s course my photography was decent but not very
special. But after lesson 2 on exposure, my understanding of how light works,
using ND grad filters, and how to accurately capture light means that I’m no
longer freaking out at sunset trying to balance the sky and foreground. The
number of great shots I get is about 3x higher.”
— Cathy Stancil Photography
Before After
Holding a camera: authentic image.
Specificity
Transformative images
Transformative text
204. @oligardner
#theinbounder
bit.ly/og-mad
(RWC/WC + TTV/TP + 1/RS)/3 + ITNTMS?1:0; + ((N?
1:0 + R?1:0 + C?1:0 + D?1:0 + P?1:0)/5 + HL?(HLL?
1:0;):LSC;)/2 + PTF?1:0 + HWC/WC + 1/SII + ((OOT +
COT + RTT)/3 + (HTI*5 + HTV*4 + HTW*3)/12 ))/2
+ 1/COUI + 1/RI + WTFII + IB?1:0;)/ 11 * 100
Social =
Proof
RWC = Readable Word Count
WC = Word Count
TTV = Total Testimonial Views
TPV = Total Page Views
HL = Has a Link
HLL = Has Lightbox Link
PTF = Proximal To Feature
NRCDP = Name, Role, Company, Date,
Publication
THE TESTIMONIAL EQUATION
HWC = Hyperbolic Word Count
SII = Stock Image Index
OOT = Object Of Transformation
COT = Cause Of Transformation
RTT = Respons To Transformation
HTI = Has Transformational Images
HTV = Has Transformational Video
HTW = Has Transformational Text
COUI = Context Of Use Index
WTFII = What The Fuck Is It?
IB = Identifiable Brand
LSC = Lower the Score Coefficient
ITNTMS = Is The Numerical
Transformation Magnitude
Shown
233. Wistia Annotations vs Wistia CTAs vs Unbounce Forms
CTA
ANNOTATION
FULL-SCREEN
CTAs
vs
vs
My vs Your Click vs Click Here Now
Click
+390%
No Click
+270%
Click Here
Click
+16.8%
No Click
+61%
Click Here
Click
+66.4%
No Click
+48%
Click Here
My
+60%Your
My +40.4%
Your
+44.2%
+21.4%
No Now
Now
+35.4%No Now
Now
+20.2%
No Now
Now
My
Your
!!!
1 !
No !
+54%
1 !
No ! +38%
240. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
This is the intro
paragraph that
describes the main
features of the
product.
241. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
This is the intro
paragraph that
describes the main
features of the
product.
242. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
This is the intro
paragraph that
describes the
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243. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
This is the intro
paragraph that
describes the
main features of
the product.
244. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
540px
This is the intro
paragraph that
describes the
main features of
the product.
245. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
540px
400px
This is the intro
paragraph that
describes the
main features of
the product.
246. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
540px
400px
This is a caption that people will read
This is the intro
paragraph that
describes the
main features of
the product.
247. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
540px
400px
This is a caption that people will read
CTA
25%
This is the intro
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describes the
main features of
the product.
248. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
call to action
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
This is the intro
paragraph that
describes the
main features of
the product.
249. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
540px
400px
This is a caption that people will read
CTA
25%
SUBMIT
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THE FOLD
This is the intro
paragraph that
describes the
main features
of the product.
250. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
This is the intro
paragraph that
describes the
main features
of the product.
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251. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
Field Label
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Email Address
666px
This is the intro paragraph
that describes the main
features of the product.
252. This is a caption that people will read
THE FOLD
SUBMIT
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What our customers are saying
Frank is the best
person in the world
and he changed my life
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Frank is the best
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so many times and I
love him.
253. This is a caption that people will read
THE FOLD
SUBMIT
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Business Email Address
What our customers are saying
Frank is the best
person in the world
and he changed my life
so many times and I
love him.
Frank is the best
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and he changed my life
so many times and I
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Frank is the best
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and he changed my life
so many times and I
love him.
254. This is a caption that people will read
THE FOLD
SUBMIT
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Business Email Address
What our customers are saying
Frank is the best
person in the world
and he changed my life
so many times and I
love him.
Frank is the best
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255. This is a caption that people will read
THE FOLD
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transformational testimonials
Frank is the best
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256. This is a caption that people will read
THE FOLD
SUBMIT
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transformational & SPECIFIC testimonials
Frank is the best
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257. This is a caption that people will read
THE FOLD
submit
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transformational & SPECIFIC testimonials
Frank is the best
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Frank is the best
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love him.
258. This is a caption that people will read
THE FOLD
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Frank is the best
person in the world
and he changed my life
so many times and I
love him.
Frank is the best
person in the world
and he changed my life
so many times and I
love him.
Frank is the best
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transformational & SPECIFIC testimonials
259. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
540px
400px
This is a caption that people will read
CTA
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THE FOLD
Field Label
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666px
This is the intro paragraph
that describes the main
features of the product.
260. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
This is the intro paragraph
that describes the main
features of the product.
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
Field Label
Field Label
Field Label
Business Email Address
666px
261. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
This is the intro paragraph
that describes the main
features of the product.
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
Field Label
Field Label
Field Label
Business Email Address
666px
262. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
This is the intro paragraph
that describes the main
features of the product.
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
Field Label
Field Label
Field Label
Business Email Address
666px
263. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
This is the intro paragraph
that describes the main
features of the product.
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
Field Label
Field Label
Field Label
Business Email Address
666px
264. Frankworld’s best looking monster
This is the Headline
This is the subhead with all the clarity
This is the intro paragraph
that describes the main
features of the product.
540px
400px
This is a caption that people will read
CTA
25%
THE FOLD
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666px
BECAUSE
BECAUSE
BECAUSEBECAUSE
BECAUSE
BECAUSE
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BEC
BECAUSE
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BECAUSE
BECAUSE
BECAUSE
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