• Long term memory: Learning
• Short term memory
• Working memory
VISUAL
PERCEPTION

GESTALT PRINCIPLES OF VISUAL ORGANIZATION:
SOME EXAMPLES
GESTALT PRINCIPLES
• How people see/interpret the world
• 3 German psychologists
• Early 1900s



     Figure/Ground         Grouping
Figure/Ground      Grouping


• Surroundedness
• Smallness
• Symmetry
                     M
Figure/Ground       Grouping


• Proximity
• Similarity
• Good Continuity
• Closure
PROXIMITY – Features that are close together
are associated
PROXIMITY – Features that are close together
are associated
PROXIMITY – Features that are close together
are associated




                         Violation!
SIMILARITY– Features that look similar
are associated




              Icon families
SIMILARITY– Features that look similar
are associated
SIMILARITY– Features that look similar
are associated
PROXIMITY + SIMILARITY
GOOD CONTINUITY– We prefer smooth
continuity to abrupt changes
GOOD CONTINUITY– We prefer smooth
continuity to abrupt changes
GOOD CONTINUITY– Brain continues
shapes beyond their ending point; flow




                               Text
                  Text
     Text
GOOD CONTINUITY
GOOD CONTINUITY
GOOD CONTINUITY
CLOSURE– Brain prefers closed rather than
open figures
CLOSURE– Brain prefers closed rather than
open figures
CLOSURE– Brain prefers closed rather than
open figures
Figure/Ground               Grouping
                 •   Proximity
• Surroundedness
                 •   Similarity
• Smallness
                 •   Good Continuity
• Symmetry
                 •   Closure
EYE SIGHT

Contrast sensitivity


Irradiation:
  • The quick red fox jumps over the lazy brown dog
  • The quick red fox jumps over the lazy brown dog
  • The quick red fox jumps over the lazy brown dog
  • The quick red fox jumps over the lazy brown dog




             S S
COLOR BLINDNESS!
06 perception memory
06 perception memory

06 perception memory