This document outlines the objectives and topics of the TECH 621 course. The course will cover social media principles like open conversation and collaboration, the effects of social media on society and individuals, and optimal uses of social media in contexts like public health, government, and business. It also speculates what the social media landscape may look like 30 years in the future, including staying knowledgeable through continuous learning, working in the attention economy, managing an overwhelming information environment, learning new cultures, and applying information to personal needs.

1. TECH 621 - where are we? where are we going?
Text
[re]orientation

2. Course objectives:
‣ social media principles
‣ social media effects
‣ optimal use of social media in
contexts

3. Principles
‣ open, authentic conversation (Cluetrain
Manifesto, Naked Conversations)
‣ culture of participation, generosity
(Twitterville)
‣ perpetual beta
‣ marketable relationships
‣ organizing
‣ crowd-sourcing & collaboration
‣ information organization

4. Effects
‣ general: society, power relations
(Content Nation)
‣ specific contexts (Content Nation)
‣ generational (Born Digital)
‣ idividuals: attention, intelligence

5. Contexts
‣ [... your choice ...]
‣ interaction design
‣ SEO, online identity management
‣ privacy & security
‣ public health
‣ gov 2.0
‣ enterprise 2.0
‣ PR 2.0

6. 30 years from now...

7. 30 years from now...
‣ Staying on top of things (learning)

8. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy

9. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy
‣ Reducing a confusing, crowded space to
a manageable environment

10. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy
‣ Reducing a confusing, crowded space to
a manageable environment
‣ Learning new cultures

11. 30 years from now...
‣ Staying on top of things (learning)
‣ Learning & working in the attention
economy
‣ Reducing a confusing, crowded space to
a manageable environment
‣ Learning new cultures
‣ Making information yours - apply it to
your needs