This document discusses attention and visual processing in human-computer interaction. It describes how attention can be controlled both top-down through expectations and intentions, and bottom-up through salience and novelty. It also outlines six factors that influence visual scanning, such as habits, attention capture, and information value. The document examines visual search and how the effort required depends on how well-specified or vague the target is, as well as whether the field is structured or unpredictable. It provides tips for facilitating visual search, such as making targets salient, novel, or possessing a unique feature.
The Florida Memory Project furnishes online access to evidentiary documents relating to the history and culture of Florida. At the time of this overview of the usability of the website, it was undergoing redesign and reconfiguration. As an exercise in tracking the obstacles to users, a surface examination of the site and general usability tests were performed. The problems identified with the site corresponded to those already identified in the literature and brought home the fact that documents presented online require assessment of user interests and information behavior.
In a highly sensitive industry like healthcare, Patients are often too overwhelmed, Healthcare Professionals are usually too busy and Caregivers can be too emotionally involved to successfully interpret and use raw, unprocessed data. That's why transforming raw data into relevant, meaningful and actionable information becomes a key factor in turning data-collecting systems into powerful behavior-changers.
How can we successfully turn huge amounts of data into a meaningful flow of information that actually supports people without adding further noise to their lives and jobs? To what extent can software and algorithms replace human intervention in critical situations?
The Florida Memory Project furnishes online access to evidentiary documents relating to the history and culture of Florida. At the time of this overview of the usability of the website, it was undergoing redesign and reconfiguration. As an exercise in tracking the obstacles to users, a surface examination of the site and general usability tests were performed. The problems identified with the site corresponded to those already identified in the literature and brought home the fact that documents presented online require assessment of user interests and information behavior.
In a highly sensitive industry like healthcare, Patients are often too overwhelmed, Healthcare Professionals are usually too busy and Caregivers can be too emotionally involved to successfully interpret and use raw, unprocessed data. That's why transforming raw data into relevant, meaningful and actionable information becomes a key factor in turning data-collecting systems into powerful behavior-changers.
How can we successfully turn huge amounts of data into a meaningful flow of information that actually supports people without adding further noise to their lives and jobs? To what extent can software and algorithms replace human intervention in critical situations?
User Centric is now a part of GfK! Read about our eye tracking services by visiting http://www.gfk.com/solutions/ux/eye-tracking/Pages/Eye-tracking.aspx
It’s a well-known fact that eye tracking can provide some interesting insight into how people process information. But how can user experience professionals determine if eye tracking is indeed a useful addition to their studies? Our complimentary webinar, “No, But Really, Do I Need Eye Tracking?,” addressed this subject by discussing the benefits of eye tracking and the proper application of the method.
During the webinar, Aga Bojko, VP, User Experience, spoke candidly about when to use and, perhaps more importantly, when not to use eye tracking. Bojko described both qualitative and quantitative types of findings that can be obtained with eye tracking research, and explained how to decide whether or not stakeholders benefit from this method. This presentation outlines example situations in which eye tracking is most effectively utilized, from determining the ease of new drug label differentiation from existing labels to evaluating which package design will be most effective on a shelf.
This presentation is about the challenges faced when doing prototypes and to make sure that these prototypes are useful for the developers.
It is about how the prototyping activity fits into the iterative implementation cycles (Scrum Sprints) and how the triangle of UX, development and visual design works together, in particular if external service providers are involved.
Marketing Strategies with 3-D Content MappingPardot
Join Micky Long (Vice President & Practice Director - Lead Nurturing, Arketi Group) and Derek Grant (Sr. Vice President of Sales at Pardot, An ExactTarget® Company), as they give us an in-depth view of how to use 3-D Content Mapping to increase market reach and show us how to put it all into action.
Connected devices and sensors automate the way clinical, objective data are collected and shared with Caregivers and Healthcare Professionals to help them take evidence-based decisions. On the other hand, self-reported, subjective data often remain a key source of information in order to have a better, more holistic understanding of a person's conditions.
In which cases is it preferable to combine objective and subjective data? How can we successfully combine the two in a person-centric approach to healthcare without overwhelming people with extra work?
At the 2012 Face of Finance Conference, at Bentley University, in Waltham, MA, Tom Tullis (Fidelity Investments) gave a presentation on user research during the "UX Financial Research" session.
4 Strategies for Developing a Unified Digital ExperienceHanson Inc
How should brands, in 2012, present a unified digital experience to their customer? Here's a SlideShare, by Hanson Inc's Mike Osswald, of four top-line strategies to address right now before getting down to the smaller stuff.
www.hansoninc.com
Dealing with Data Deluge at National Funding Agencies: An Investigation of User Needs for Understanding and Managing Research Investments https://link.springer.com/chapter/10.1007%2F978-3-319-20618-9_14
22. A target is easier to find if…
It is salient.
It is novel or unfamiliar among familiar items.
It possesses a unique feature rather than lacking it.*
It (not the distractors) deviates from a default value.*
Only one target needs to be sought at a time.
25. Summary
Attentional Control
Top-down vs. Bottom-up
Visual Scanning
6 factors that influence it
Visual Search
Target
Field
Facilitating it
Amazon.com
Editor's Notes
Salience - contrast – especially motion or color contrastNewness – abrupt onset, appearance of something new on the sceneAttentional set – if person is searching for it or is otherwise prepared to let it grab attention
If a channel has a high event rate, people will sample that more frequently than if it had a low event rate – something that is frequently updated gets visual visits more often than something that is static or updates more slowly – think car gauges, we sample spedometer more often than engine temperature.Contextual relevance – the context of events that have happened there previously suggest that information is now available there. There is a cue that there is information there – usually an alarm or indication.Info value – the expected value to be gained, or lost, if the info is not noticed