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Quantified Self Conference: Objective vs Subjective Self-tracking
27 NOVEMBER 2011
7
2
frog drives innovation for the connected world.




                                                      7
                                                  3
About frog: One global team




      Seattle
                                                                  Amsterdam          Kiev & Vinnitsa

                                  Boston
                                                                          Milan    Munich
  San Francisco
                                                 New York
                                                                                                          Gurgaon
                   Austin                                                                                              Shanghai


                                                                                                             Chennai
                                                                                       Bangalore




                                                                                    Johannesburg




                Quantified Self Conference: Objective vs Subjective Self-tracking                       27/11/11               4
About frog: frog’s connected healthcare schema




                                                      Front
                      Patients                        End                                      Front         HCPs
                                                                                               End


                                       Devices


                                                                                 Business
                                                                                Intelligence




                                                                                    API




             Quantified Self Conference: Objective vs Subjective Self-tracking     Data            27/11/11          5
About frog: frog’s connected healthcare schema




                                                      Front
                      Patients                        End                                              Front         HCPs
                                                                                                       End


                                       Devices



      Objective vs Subjective Self-tracking                                      Business
                                                                                Intelligence
      Data can be gathered through:
      • Connected devices
      • Inferred behaviors
      • Self-reporting                                                                  Extracting Wisdom from Data
                                                                                    API Data alone are not enough. They need to be:
                                                                                        • Relevant
                                                                                        • Meaningful
                                                                                        • Actionable




             Quantified Self Conference: Objective vs Subjective Self-tracking     Data                    27/11/11              6
Objective vs Subjective
Self-tracking
The TrackIgnite Blog




”Self-tracking gives us the
objective data we need to
make serious improvements
to our health”
Automatic tracking   Self-reported tracking




Objective Data




 Inferred Data




Subjective Data
Proteus Biomedical IEM
Nike+ GPS
Patients Like Me
Gowalla
Quinn Norton




”We should put down our
notebooks and our data and
apply its insights to improve
our subjective experiences
of the world”
Automatic tracking   Self-reported tracking




Objective Data




 Inferred Data




Subjective Data
Bosch Health Buddy
Patients Like Me
Giorgio’s Mood Tracker
Temptd
Facebook Timeline
Ubiquitous computing allows
us to easily process
Objective and Subjective data
and silently infer other types
of data without any
user input.
Automatic tracking   Self-reported tracking




Objective Data




 Inferred Data




Subjective Data
I




I   I       I




S   O   S   O   S
OkCupid
Nike+ sensor
Vitality GlowCap
Sleep Cycle
Ginger.io
Automatic tracking   Self-reported tracking




Objective Data




 Inferred Data




Subjective Data
© 2011 frog. All rights reserved.
@giorgiobaresi
giorgio.baresi@frogdesign.com

      @thomas_thinks
thomas.sutton@frogdesign.com

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Objective vs Subjective Self-tracking