Quantified Self Conference: Extracting Wisdom from Data
26 NOVEMBER 2011
7
2
frog drives innovation for the connected world.




                                                      7
                                                  3
About frog: One global team




      Seattle
                                                               Amsterdam           Kiev & Vinnitsa

                                 Boston
                                                                         Milan   Munich
  San Francisco
                                               New York
                                                                                                        Gurgaon
                   Austin                                                                                            Shanghai


                                                                                                           Chennai
                                                                                     Bangalore




                                                                                  Johannesburg




                Quantified Self Conference: Extracting Wisdom from Data                               26/11/11               4
About frog: frog’s connected healthcare schema




                                                    Front
                     Patients                       End                              Front         HCPs
                                                                                     End


                                      Devices


                                                                       Business
                                                                      Intelligence




                                                                          API




             Quantified Self Conference: Extracting Wisdom from Data     Data            26/11/11          5
About frog: frog’s connected healthcare schema




                                                    Front
                     Patients                       End                                      Front         HCPs
                                                                                             End


                                      Devices



      Objective vs Subjective Self-tracking                            Business
                                                                      Intelligence
      Data can be gathered through:
      • Connected devices
      • Inferred behaviors
      • Self-reporting                                                        Extracting Wisdom from Data
                                                                          API Data alone are not enough. They need to be:
                                                                              • Relevant
                                                                              • Meaningful
                                                                              • Actionable




             Quantified Self Conference: Extracting Wisdom from Data     Data                    26/11/11              6
Extracting Wisdom from Data
Google Health
Healthcare is a system that
produces more data than
almost any other sector,
but uses it with less effect
than any of them.
We need to create meaning
in the system and
develop experiences that:
• empower
• engage
• inform
Be there
Ubiquitous, Shared, Contextual

Be transparent
Guiding, Directional and Clarifying, Demystifying

Be real
Familiar, Personal, Resonant and Culturally Relevant

Be compelling
Action-Oriented, Emotionally Driven
Airstrip Technologies
Be there
Ubiquitous, Shared, Contextual

Be transparent
Guiding, Directional and Clarifying, Demystifying

Be real
Familiar, Personal, Resonant and Culturally Relevant

Be compelling
Action-Oriented, Emotionally Driven
Mint.com
Be there
Ubiquitous, Shared, Contextual

Be transparent
Guiding, Directional and Clarifying, Demystifying

Be real
Familiar, Personal, Resonant and Culturally Relevant

Be compelling
Action-Oriented, Emotionally Driven
23 and me
Be there
Ubiquitous, Shared, Contextual

Be transparent
Guiding, Directional and Clarifying, Demystifying

Be real
Familiar, Personal, Resonant and Culturally Relevant

Be compelling
Action-Oriented, Emotionally Driven
Nike+
Remission
Remission
Be there
Ubiquitous, Shared, Contextual

Be transparent
Guiding, Directional and Clarifying, Demystifying

Be real
Familiar, Personal, Resonant and Culturally Relevant

Be compelling
Action-Oriented, Emotionally Driven
Rational approach   Emotional approach




                    Understanding         Engagement
 Making sense
                     (23 and me)          (Remission)




                        Choice            Commitment
Making decisions
                      (Mint.com)            (Nike+)
© 2011 frog. All rights reserved.
@giorgiobaresi
giorgio.baresi@frogdesign.com

      @thomas_thinks
thomas.sutton@frogdesign.com

Extracting Wisdom from Data

  • 1.
    Quantified Self Conference:Extracting Wisdom from Data 26 NOVEMBER 2011
  • 2.
  • 3.
    frog drives innovationfor the connected world. 7 3
  • 4.
    About frog: Oneglobal team Seattle Amsterdam Kiev & Vinnitsa Boston Milan Munich San Francisco New York Gurgaon Austin Shanghai Chennai Bangalore Johannesburg Quantified Self Conference: Extracting Wisdom from Data 26/11/11 4
  • 5.
    About frog: frog’sconnected healthcare schema Front Patients End Front HCPs End Devices Business Intelligence API Quantified Self Conference: Extracting Wisdom from Data Data 26/11/11 5
  • 6.
    About frog: frog’sconnected healthcare schema Front Patients End Front HCPs End Devices Objective vs Subjective Self-tracking Business Intelligence Data can be gathered through: • Connected devices • Inferred behaviors • Self-reporting Extracting Wisdom from Data API Data alone are not enough. They need to be: • Relevant • Meaningful • Actionable Quantified Self Conference: Extracting Wisdom from Data Data 26/11/11 6
  • 7.
  • 8.
  • 9.
    Healthcare is asystem that produces more data than almost any other sector, but uses it with less effect than any of them.
  • 10.
    We need tocreate meaning in the system and develop experiences that: • empower • engage • inform
  • 11.
    Be there Ubiquitous, Shared,Contextual Be transparent Guiding, Directional and Clarifying, Demystifying Be real Familiar, Personal, Resonant and Culturally Relevant Be compelling Action-Oriented, Emotionally Driven
  • 12.
  • 13.
    Be there Ubiquitous, Shared,Contextual Be transparent Guiding, Directional and Clarifying, Demystifying Be real Familiar, Personal, Resonant and Culturally Relevant Be compelling Action-Oriented, Emotionally Driven
  • 14.
  • 15.
    Be there Ubiquitous, Shared,Contextual Be transparent Guiding, Directional and Clarifying, Demystifying Be real Familiar, Personal, Resonant and Culturally Relevant Be compelling Action-Oriented, Emotionally Driven
  • 16.
  • 17.
    Be there Ubiquitous, Shared,Contextual Be transparent Guiding, Directional and Clarifying, Demystifying Be real Familiar, Personal, Resonant and Culturally Relevant Be compelling Action-Oriented, Emotionally Driven
  • 18.
  • 19.
  • 20.
  • 21.
    Be there Ubiquitous, Shared,Contextual Be transparent Guiding, Directional and Clarifying, Demystifying Be real Familiar, Personal, Resonant and Culturally Relevant Be compelling Action-Oriented, Emotionally Driven
  • 22.
    Rational approach Emotional approach Understanding Engagement Making sense (23 and me) (Remission) Choice Commitment Making decisions (Mint.com) (Nike+)
  • 23.
    © 2011 frog.All rights reserved.
  • 24.
    @giorgiobaresi giorgio.baresi@frogdesign.com @thomas_thinks thomas.sutton@frogdesign.com