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Not Your Father’s Media (Yet)

Northeast Wisconsin Chapter, PRSA

            Lee Aase

         March 25, 2008
2
Rules for Effective
    Presentations
• Establish credibility
• Manage Expectations
Breaking the Rules

• Political Science, B.S.
Mutual Expectations
• I won’t read my slides to you
• No excessive note-taking
• Interaction is essential



                             5
Goals/Plans for Today
• Overview of Carnage
• Social Media Sampler
• Real, Practical Examples
• Excuse Elimination
• Your Action Plan - Get SMUG

                           6
Surveying the
         Wreckage
• Massive newspaper
  layoffs/buyouts
   • Star Tribune
   • Pioneer Press
   • Los Angeles Times
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay
SMUG Extension Class in Green Bay

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SMUG Extension Class in Green Bay