Dr. Marshall Stewart, LCC Special Assistant to the Dean and Director of College Strategy and Leadership (NC State University) General Session

1. LEGISLATIVE
ADVOCACY
New Players, New Rules, New Realities
NDSU Extension Service/Research Extension Center
Fall Conference
Bismark, North Dakota
October 15, 2015
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2. Perspective
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3. New Players
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4. New Players
Democrats Republicans
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5. New Rules
1. Shrink Government
2. Grow Reserves
3. Cut Taxes
4. Lower Tax Burden/Tax Reform – “Close Loop Holes”
5. Resist New Investments
6. Cap the State Budget
7. Privatization of Services
8. School Choice
9. Reduce Regulation
10. State Impact – “National/International is Secondary”
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6. New Realities
• Graying of America
• America’s Baby Boomers are retiring and have changed their
priorities
• Browning of America
• America is becoming more ethnically diverse
• Shifting of America
• America is migrating
• Urbanization of America
• America’s rural areas are losing population
• Polarization of America
• American’s are on the extremes
• Media-Sensationalism of America
• American’s listen/read only their own ideology
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7. The Pivot
•3 Lessons Learned
1. What We Did & We Don’t Do
Anymore.
2. What We Did & We Still Do.
3. What We Do Now.
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8. The Pivot
• Lesson #1
• What We Did & We Don’t Do Anymore!
• Organize to…
• Turn up the “HEAT”
• Pressure by…
• The “MASSES”
• Turn the “DOGS” loose
• “WEAR” them out
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9. The Pivot
• Lesson #2
• What We Did & We Still Do!
• Ground game…
•Build Good Will & Relationships
•Build Strong Communications/Messaging
•Doing Quality Work with Economic Impact
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10. The Pivot
• Lesson #3
• What We Do Now!
• Surgical Politics
• Internal and External Strategy
• Big Ideas (Topics)
•Signature Issue - Differentiation from the
Past/They can put their Stamp on It
•Broad Economic Impact for the State’s
Taxpayers
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11. New Strategy
• 4 Tactics
1. Ground Game
• Relationship-Building
• Elevator Pitch and Stump Speech
2. Big Ideas (Topics)
• Signature Issue - Differentiation from the past so
they can put their Stamp on It
• Broad Economic Impact for the State’s Taxpayers
– how will everyone gain?
3. Surgical Politics
• Core Group of Advisors
• Fewer, Bigger Targets
4. Internal and External Strategy
• Inside Politics – Bring Them With You.
• Outside Politics – Show Them The Path.
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12. New Strategy
• Tactic #1
• Ground Game
•Relationship-
Building
•Elevator Pitch &
Stump Speech
• 6 Practices
• 3 Know’s
• Know who you are.
• Know who you are
talking to.
• Know what is important
to who you are talking to.
• 3 Be’s
• Be flexible.
• Be relentless.
• Be honest.
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13. New Strategy
•Tactic #2
•Big Ideas (Topics)
•Signature Issue
•Differentiation from the past so
they can put their Stamp on It
•Broad Economic Impact for the
State’s Taxpayers
•How will everyone gain?
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14. New Strategy
• Tactic #3
•Surgical
Politics
•Core Group of
Advisors
•Fewer, Bigger
Targets
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15. New Strategy
• Tactic #4
• Internal and External Politics
•Inside Politics
•Bring Them With You.
•Outside Politics
•Show Them The Path.
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16. Learning by Doing (Application)
• Ground Game
•Relationship-Building
•Elevator Pitch & Stump Speech
•To Do List:
1. List 5 influencers to know this year.
2. Develop an Elevator Pitch (30 sec.).
3. Develop a Stump Speech (3 min.).
Economy – Education – Health
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17. Learning by Doing (Application)
•What’s the Big Idea…
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18. New Players, New Rules, New Realities
• Reminders…
• Advocating, Educating, Lobbying – know
your role, stay in your lane
• Stakeholders and Volunteers Development
• Build Relationships
• Use Caution with Trigger Words and Ideas
• Build Partnerships for a Cause Bigger than
You
• Economic Impact of Public Investments
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19. New Players, New Rules, New Realities
• Remember…
THE
WHY
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20. New Players, New Rules, New Realities
• Thank you for the opportunity!
• Stay connected with Marshall Stewart:
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