This is a talk about data science operations and the applications of Risk I/Os insights to the security industry - how we went about mining insights from our large dataset
DETECTING MALICIOUS FACEBOOK APPLICATIONS - IEEE PROJECTS IN PONDICHERRY,BUL...Nexgen Technology
Nexgen Technology Address:
Nexgen Technology
No :66,4th cross,Venkata nagar,
Near SBI ATM,
Puducherry.
Email Id: praveen@nexgenproject.com.
www.nexgenproject.com
Mobile: 9751442511,9791938249
Telephone: 0413-2211159.
NEXGEN TECHNOLOGY as an efficient Software Training Center located at Pondicherry with IT Training on IEEE Projects in Android,IEEE IT B.Tech Student Projects, Android Projects Training with Placements Pondicherry, IEEE projects in pondicherry, final IEEE Projects in Pondicherry , MCA, BTech, BCA Projects in Pondicherry, Bulk IEEE PROJECTS IN Pondicherry.So far we have reached almost all engineering colleges located in Pondicherry and around 90km
In a world where technology is transforming with mobile devices and wearables, its key to have a solid security backbone. From having a strong password to using biometrics, companies are finding ways to help consumers protect themselves without impacting the experience. We'll take a look at the current landscape of passwords, the importance of proper systems and how we can use wearables and mobile devices to build trust systems.
Have you been surfing the internet for the past hour searching for a reliable online plagiarism checker tool? In case you are sceptical about submitting your essays and assignments worrying about unintentional plagiarism, MyEssayHelp Plagiarism checker tool can resolve your worries.
Building a Mobile Location Aware System with BeaconsJonathan LeBlanc
Audio from talk (OSCON - July 22nd, 2015): https://archive.org/details/oscon_mobile_location_aware_systems_with_beacons
What if instead of a broad location, you could have pinpoint location awareness of someone in a physical space. How could this change everything about how we interact with the physical world? In this session we will be exploring Beacon technology, which enables this, the underlying Bluetooth Smart standard, and how we can use these systems to change everything from shopping, to accessibility for the disabled, all built on top of a mobile device.
Data driven decision making can be retrospective, real-time, or predictive. We use Amazon Machine Learning to predict the probability that a vulnerability will become exploited, using only the data available when a vulnerability is released.
DETECTING MALICIOUS FACEBOOK APPLICATIONS - IEEE PROJECTS IN PONDICHERRY,BUL...Nexgen Technology
Nexgen Technology Address:
Nexgen Technology
No :66,4th cross,Venkata nagar,
Near SBI ATM,
Puducherry.
Email Id: praveen@nexgenproject.com.
www.nexgenproject.com
Mobile: 9751442511,9791938249
Telephone: 0413-2211159.
NEXGEN TECHNOLOGY as an efficient Software Training Center located at Pondicherry with IT Training on IEEE Projects in Android,IEEE IT B.Tech Student Projects, Android Projects Training with Placements Pondicherry, IEEE projects in pondicherry, final IEEE Projects in Pondicherry , MCA, BTech, BCA Projects in Pondicherry, Bulk IEEE PROJECTS IN Pondicherry.So far we have reached almost all engineering colleges located in Pondicherry and around 90km
In a world where technology is transforming with mobile devices and wearables, its key to have a solid security backbone. From having a strong password to using biometrics, companies are finding ways to help consumers protect themselves without impacting the experience. We'll take a look at the current landscape of passwords, the importance of proper systems and how we can use wearables and mobile devices to build trust systems.
Have you been surfing the internet for the past hour searching for a reliable online plagiarism checker tool? In case you are sceptical about submitting your essays and assignments worrying about unintentional plagiarism, MyEssayHelp Plagiarism checker tool can resolve your worries.
Building a Mobile Location Aware System with BeaconsJonathan LeBlanc
Audio from talk (OSCON - July 22nd, 2015): https://archive.org/details/oscon_mobile_location_aware_systems_with_beacons
What if instead of a broad location, you could have pinpoint location awareness of someone in a physical space. How could this change everything about how we interact with the physical world? In this session we will be exploring Beacon technology, which enables this, the underlying Bluetooth Smart standard, and how we can use these systems to change everything from shopping, to accessibility for the disabled, all built on top of a mobile device.
Data driven decision making can be retrospective, real-time, or predictive. We use Amazon Machine Learning to predict the probability that a vulnerability will become exploited, using only the data available when a vulnerability is released.
RSA 2017 - Predicting Exploitability - With PredictionsMichael Roytman
Data driven decision making can be retrospective, real-time, or predictive. We use Amazon Machine Learning to predict the probability that a vulnerability will become exploited, using only the data available when a vulnerability is released.
Data Science Transforming Security OperationsPriyanka Aash
Data science brings a huge promise to IT security and accordingly to the sprouting of DS teams across all enterprises, and numerous vendors. Indeed DS has the potential to transform the way security is done—yet, the secret sauce is how to do it in a way that actually provides clear value, embedded into the security workflow, and leverages the human knowledge in combined with the data.
(Source: RSA USA 2016-San Francisco)
Using Hadoop to Drive Down Fraud for TelcosCloudera, Inc.
Communication Service Providers (CSPs) lose around $38 Billion to fraud every year. Check out this webinar to learn more about the Cloudera - Argyle Data real-time fraud analytics platform and how Telcos can utilize Apache Hadoop to drive down fraud.
Transforming incident Response to Intelligent Response using GraphsRam Shankar Siva Kumar
The market is overflowing with vendors who are out to build—wherein, graphs are used in the Detection phase. This session showcases the collaborative efforts between Azure Security Data Science, Microsoft Research, Azure Security Assurance and Microsoft’s Threat Intelligence Center to explore the idea of using graphs during/after the Incident Response phase, wherein the IOCs have been (or in the process of being) collected. At the end of the session, audience will gain insights from their incident response process using open source tools and take steps towards automating them.
With 2015 just around the corner, the Pivotal Data Science team has been challenged to point its predictive inclinations toward spotting emerging trends in Data Science. With a global team of 30, doing innovative work in almost every vertical market, Pivotal’s data scientists have a rich view into the underlying trends and shifts impacting their craft.
– Annika Jimenez, Kaushik Das and Hulya Farinas – share their insights on the key Data Science industry trends for the coming year. Every angle of Data Science is fair game:
New use cases at the vertical level
Analytical tool usage trends
Implications of the shift in focus to model operationalization
Meta observations about maturity of the craft
Ethics evolution in Data Science
Venture capital activity
To watch the on-demand webinar, visit http://www.pivotal.io/agile/top-data-science-trends-for-2015-webinar
Data Science in the Real World: Making a Difference Srinath Perera
We use the terms “Big Data” and “Data Science” for use of data processing to make sense of the world around us. Spanning many fields, Big Data brings together technologies like Distributed Systems, Machine Learning, Statistics, and Internet of Things together. It is a multi-billion-dollar industry including use cases like targeted advertising, fraud detection, product recommendations, and market surveys. With new technologies like Internet of Things (IoT), these use cases are expanding to scenarios like Smart Cities, Smart health, and Smart Agriculture.
These usecases use basic analytics, advanced statistical methods, and predictive technologies like Machine Learning. However, it is not just about crunching the data. Some usecases like Urban Planning can be slow, and there is enough time to process the data. However, with use cases like traffic, patient monitoring, surveillance the the value of results degrades much faster with time and needs results within milliseconds to seconds. Collecting data from many sources, cleaning them up, processing them using computation clusters, and doing all these fast is a major challenge.
This talk will discuss motivation behind big data and data science and how it can make a difference. Then it will discuss the challenges, systems, and methodologies for implementing and sustaining a data science pipeline.
Video (at YouTube) - http://bit.ly/19TNSTF
Big Data Security Analytics, Data Science and Machine Learning are a few of the new buzzwords that have invaded out industry of late. Most of what we hear are promises of an unicorn-laden, silver-bullet panacea by heavy-handed marketing folks, evoking an expected pushback from the most enlightened members of our community.
This talk will help parse what we as a community need to know and understand about these concepts and help understand where the technical details and actual capabilities of those concepts and also where they fail and how they can be exploited and fooled by an attacker.
The talk will also share results of the author's current ongoing research (on MLSec Project) of applying machine learning techniques to information secuirty monitoring.
Pivotal Digital Transformation Forum: Becoming a Data Driven EnterpriseVMware Tanzu
Next Steps in Your Digital Transformation
This session brings together all the lessons learnt throughout the day and shares with you practical advice on how to get started with, or accelerate, your journey to become a digital business.
Heartbleed has exposed a weakness in the way we assess risk in information security. We use archaic methods and ignore new data when assessing what to fix, and we rarely go back to see what new data is telling us.
In this talk, we explore new, data-driven approaches to vulnerability management.
Why using CVSS for vulnerability management is nuts. How to fix the vulnerabilities that truly matter, and how to create and measure an effective security practice.
RSA 2017 - Predicting Exploitability - With PredictionsMichael Roytman
Data driven decision making can be retrospective, real-time, or predictive. We use Amazon Machine Learning to predict the probability that a vulnerability will become exploited, using only the data available when a vulnerability is released.
Data Science Transforming Security OperationsPriyanka Aash
Data science brings a huge promise to IT security and accordingly to the sprouting of DS teams across all enterprises, and numerous vendors. Indeed DS has the potential to transform the way security is done—yet, the secret sauce is how to do it in a way that actually provides clear value, embedded into the security workflow, and leverages the human knowledge in combined with the data.
(Source: RSA USA 2016-San Francisco)
Using Hadoop to Drive Down Fraud for TelcosCloudera, Inc.
Communication Service Providers (CSPs) lose around $38 Billion to fraud every year. Check out this webinar to learn more about the Cloudera - Argyle Data real-time fraud analytics platform and how Telcos can utilize Apache Hadoop to drive down fraud.
Transforming incident Response to Intelligent Response using GraphsRam Shankar Siva Kumar
The market is overflowing with vendors who are out to build—wherein, graphs are used in the Detection phase. This session showcases the collaborative efforts between Azure Security Data Science, Microsoft Research, Azure Security Assurance and Microsoft’s Threat Intelligence Center to explore the idea of using graphs during/after the Incident Response phase, wherein the IOCs have been (or in the process of being) collected. At the end of the session, audience will gain insights from their incident response process using open source tools and take steps towards automating them.
With 2015 just around the corner, the Pivotal Data Science team has been challenged to point its predictive inclinations toward spotting emerging trends in Data Science. With a global team of 30, doing innovative work in almost every vertical market, Pivotal’s data scientists have a rich view into the underlying trends and shifts impacting their craft.
– Annika Jimenez, Kaushik Das and Hulya Farinas – share their insights on the key Data Science industry trends for the coming year. Every angle of Data Science is fair game:
New use cases at the vertical level
Analytical tool usage trends
Implications of the shift in focus to model operationalization
Meta observations about maturity of the craft
Ethics evolution in Data Science
Venture capital activity
To watch the on-demand webinar, visit http://www.pivotal.io/agile/top-data-science-trends-for-2015-webinar
Data Science in the Real World: Making a Difference Srinath Perera
We use the terms “Big Data” and “Data Science” for use of data processing to make sense of the world around us. Spanning many fields, Big Data brings together technologies like Distributed Systems, Machine Learning, Statistics, and Internet of Things together. It is a multi-billion-dollar industry including use cases like targeted advertising, fraud detection, product recommendations, and market surveys. With new technologies like Internet of Things (IoT), these use cases are expanding to scenarios like Smart Cities, Smart health, and Smart Agriculture.
These usecases use basic analytics, advanced statistical methods, and predictive technologies like Machine Learning. However, it is not just about crunching the data. Some usecases like Urban Planning can be slow, and there is enough time to process the data. However, with use cases like traffic, patient monitoring, surveillance the the value of results degrades much faster with time and needs results within milliseconds to seconds. Collecting data from many sources, cleaning them up, processing them using computation clusters, and doing all these fast is a major challenge.
This talk will discuss motivation behind big data and data science and how it can make a difference. Then it will discuss the challenges, systems, and methodologies for implementing and sustaining a data science pipeline.
Video (at YouTube) - http://bit.ly/19TNSTF
Big Data Security Analytics, Data Science and Machine Learning are a few of the new buzzwords that have invaded out industry of late. Most of what we hear are promises of an unicorn-laden, silver-bullet panacea by heavy-handed marketing folks, evoking an expected pushback from the most enlightened members of our community.
This talk will help parse what we as a community need to know and understand about these concepts and help understand where the technical details and actual capabilities of those concepts and also where they fail and how they can be exploited and fooled by an attacker.
The talk will also share results of the author's current ongoing research (on MLSec Project) of applying machine learning techniques to information secuirty monitoring.
Pivotal Digital Transformation Forum: Becoming a Data Driven EnterpriseVMware Tanzu
Next Steps in Your Digital Transformation
This session brings together all the lessons learnt throughout the day and shares with you practical advice on how to get started with, or accelerate, your journey to become a digital business.
Heartbleed has exposed a weakness in the way we assess risk in information security. We use archaic methods and ignore new data when assessing what to fix, and we rarely go back to see what new data is telling us.
In this talk, we explore new, data-driven approaches to vulnerability management.
Why using CVSS for vulnerability management is nuts. How to fix the vulnerabilities that truly matter, and how to create and measure an effective security practice.
Attacker Behavior Boston Security Conference 2015Michael Roytman
Game theory applied to information security. Data from 2014 shows that attackers go after the low hanging fruit when it comes to choosing which vulnerabilities to exploit.
Security Metrics are often about the performance of information security professionals - traditional ones are centered around vulnerability close rates, timelines, or criticality ratings. But how does one measure if those metrics are the rights ones? How does one measure risk reduction, or how successful your metrics program is at operationalizing that which is necessary to prevent a breach? The data we'll explore defined the 2016 Verizon DBIR Vulnerabilities section.
This talk will borrow concepts from epidemiology, repeated game theory, classical and causal probability theory in order to demonstrate some inventive metrics for evaluating vulnerability management strategies. Not all vulnerabilities are at risk of being breached. Not all people are at risk for catching the flu. By analogy, we are trying to be effective at catching the "disease" of vulnerabilities which are susceptible to breaches, and not all are. How do we determine what is truly critical? How do we determine if we are effective at remediating what is truly critical? Because the incidence of disease is unknown, the absolute risk can not be calculated. This talk will introduce some concepts from other fields for dealing with infosec uncertainty.
Attackers are human too - and currently available data allows us to make some predictions about how they'll behave. And to predict is to prevent.
Vulnerability Management Nirvana - Seattle Agora - 18Mar16Kymberlee Price
Vulnerability Management Nirvana: A Study in Predicting Exploitability
When everything is a priority, nothing is. 15% or 10,000 vulnerabilities have a CVSS score of 10. Vendors and practitioners alike use CVSS or their own threat intelligence models to predict which vulnerabilities will be exploited next. We review current options, present a predictive data-driven prioritization model, and how attendees can get started using our approach in their vulnerability management program.
Introduction to the ethics of machine learningDaniel Wilson
A brief introduction to the domain that is variously described as the ethics of machine learning, data science ethics, AI ethics and the ethics of big data. (Delivered as a guest lecture for COMPSCI 361 at the University of Auckland on May 29, 2019)
17ª edição da Security BSides São Paulo, uma conferência gratuita sobre segurança da informação e cultura hacker, também conhecida como BSidesSP.
Desta vez, estivemos duplamente representados pelo nosso Head de Produto, Leonardo Pinheiro e pelo nosso Head of Threat and Detection Research, Rodrigo Montoro. Imperdível! ;)
Ambos apresentaram a palestra "Exploit Prediction Scoring System (EPSS) – Aperfeiçoando a priorização de vulnerabilidades de forma efetiva". Confira!
Applying advanced analytic techniques to enable rapid real-time enterprise threat intelligence and awareness. This presentation looks at how data + algorithms can help enterprises improve their overall threat posture.
Web security – application security roads to software security nirvana iisf...Eoin Keary
Approaching Web Security, Secure application development and how to fix what matters. A useful talk for application developers and security experts alike.
David Bray - Why Cyber-Resiliency Matters: Unprecedented Exponential ChangesSUCanadaSummit
We are experiencing unprecedented exponential change. In 2013, approximately 3 billion people were connected to the internet. By 2025, ideally 7 billion people will be connected to the internet. Changes on this scale will dramatically impact how people will interact and thrive in the global digital economy. Organizations need to be more resilient in the face of all the challenges that will continue to grow. Positive #ChangeAgents are needed across organizations, sectors, and communities to help make this happen, will you answer the call?
This session will provide a rapid overview of existing and emergent challenges for all organizations regarding cyber-resiliency, and then look towards the future regarding what challenges organizations will confront with resiliency given the rise of machine learning, quantum computing, and unintended misuses of systems to spread misinformation or confusion. Cyber-resiliency is more than just cybersecurity. While it does include the usual “organizational hygiene” steps such as prevention, early detection, and rapid mitigation – resiliency also includes other organizational activities focused on adapting quickly and overcoming unforeseen events. The pace of unprecedented exponential changes require us all to be positive leaders in this important area. This session will emphasize and empower all participants to be positive #ChangeAgents within their organizations, sectors, and communities.
CONFidence 2014: Davi Ottenheimer Protecting big data at scalePROIDEA
We are meant to measure and manage data with more precision than ever before using Big Data. But companies are getting Hadoopy often with little or no consideration of security. Are we taking on too much risk too fast? This session explains how best to handle the looming Big Data risk in any environment. Better predictions and more intelligent decisions are expected from our biggest data sets, yet do we really trust systems we secure the least? And do we really know why "learning" machines continue to make amusing and sometimes tragic mistakes? Infosec is in this game but with Big Data we appear to be waiting on the sidelines. What have we done about emerging vulnerabilities and threats to Hadoop as it leaves many of our traditional data paradigms behind? This presentation, based on the new book "Realities of Big Data Security" takes the audience through an overview of the hardest big data protection problem areas ahead and into our best solutions for the elephantine challenges here today.
Risk metric frameworks cover most of the elements that organizations deal with from an operational perspective. We have identified a gap in those, in which social media activities are not represented well (albeit being the highest growing attack vector). In this talk we’ll present a social media risk metric framework that allows organizations to measure and track both individuals as well as 3rd party entities risk to the organization.
Using big data and implementing hadoop is a trend that people jump all to quickly to. Instead understanding the run time complexity of one's algorithms, reducing said complexity and managing the process from start to finish in a lean and agile way can yield massive cost savings - or save your organization.
The Future of Security: How Artificial Intelligence Will Impact UsPECB
For decades, the security profession has relied on the best technology we had at the time to deflect the onslaught of what we faced daily in the way of virus and malware attacks. Now, as predicted by Thomas Kuhn in his book “The Structure of Scientific Revolutions, we’re seeing the dawn of a new day where AI’s machine learning and advanced mathematical algorithms now offer validated deflection rates, pre-execution, in the realm of 99%. This session will explore this new paradigm and how it will impact our future.
Main points covered:
• How did our profession change in the world of reactive detection?
• How to escape the inertia that held us, prisoners?
• What is the power of AI and machine learning?
• What are the risks of this new technology?
Presenter:
Our presenter for this webinar, John McClurg serves as Vice President and Ambassador-At-Large of Cylance, where he is responsible for building Security and Trust programs & operational excellence efforts. Prior to Cylance, he served as the CSO of Dell, Honeywell, and Lucent and in the U.S. Intelligence Community, as a twice-decorated member of the Federal Bureau of Investigation (FBI). He also served as a Deputy Branch Chief of CIA where he helped to establish the new Counterespionage Group and was responsible for the management of complex counterespionage investigations. McClurg was voted one of America’s 25 most influential security professionals.
Organizer: Ardian Berisha
Date: October 25th, 2018
Recorded webinar link:
Similar to Data Science ATL Meetup - Risk I/O Security Data Science (20)
Michael Roytman's CyberTech EU presentation. This was presented in October 2023 and includes data about vulnerabilities from 660 Cisco Vulnerability Management Customers. For a deeper dive, see the prioritization to prediction reports: https://www.cyentia.com/prioritization-to-prediction-v9/.
All of the data is generated from aggregated data from Cisco VM (Kenna) customers, or from telemetry data from Cisco, Alienvault, Reversings Labs, etc.
O'Reilly Security New York - Predicting Exploitability FinalMichael Roytman
Security is all about reacting. It’s time to make some predictions. Michael Roytman explains how Kenna Security used the AWS Machine Learning platform to train a binary classifier for vulnerabilities, allowing the company to predict whether or not a vulnerability will become exploitable.
Michael offers an overview of the process. Kenna enriches the data with more specific, nondefinitional-level data. 500 million live vulnerabilities and their associated close rates inform the epidemiological data, as well as “in the wild” threat data from AlienVault’s OTX and SecureWorks’s CTU, Reversing Labs, and ISC SANS. The company uses 70% of the national vulnerability database as its training dataset and generates over 20,000 predictions on the remainder of the vulnerabilities. It then measures specificity and sensitivity, positive predictive value, and false positive and false negative rates before arriving at an optimal decision cutoff for the problem.
Data Metrics and Automation: A Strange Loop - SIRAcon 2015Michael Roytman
Data informs Metrics, and Metrics are the basis for Automation in all fields. In information security, we are a at critical new juncture - an influx of data allows us to automate whole new subsets of the field. Doing so systematically and methodically, with appropriate frameworks, is a bigger challenge.
Who Watches the Watchers Metrics for Security Strategy - BsidesLV 2015 - RoytmanMichael Roytman
Security Metrics are often about the performance of information security professionals - tranditional ones are centered around vulnerability close rates, timelines, or criticality ratings. But how does one measure if those metrics are the rights ones? How does one measure risk reduction, or how sucecssful your metrics program is at operationalizing that which is necessary to prevent a breach?
Associated Discussion - http://www.irongeek.com/i.php?page=videos/bsideslasvegas2015/gt06-who-watches-the-watchers-metrics-for-security-strategy-michael-roytman
This is a week over week assessment of how information security breaches occur and which attack paths are most utilized this week. (June 2014). The approach is a data driven visualization method for determining which attack paths put an organization most at risk.
A Heartbleed By Any Other Name - Data Driven Vulnerability ManagementMichael Roytman
The heartbleed vulnerability exposes a weakness in current vulnerability management practices - namely, they aren't driven by the data. Starting with the data, we identify 4 vulnerabilities which are arugably more important than Heartbleed.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
11. “It is a capital mistake to theorize
before one has data.
!
!
!
!
Insensibly, one begins to twist
facts to suit theories, instead of
theories to suit facts.”
12. C(ommon) V(ulnerability) S(coring) S(ystem)
“CVSS is designed to rank information
system vulnerabilities”
Exploitability/Temporal (Likelihood)
Impact/Environmental (Severity)
The Good: Open, Standardized Scores
13. FAIL 1: A Priori Modeling
“Following up my previous email, I have tweaked my
equation to try to achieve better separation between
adjacent scores and to have CCC have a perfect (storm) 10
score...There is probably a way to optimize the problem
numerically, but doing trial and error gives one plausible set
of parameters...except that the scores of 9.21 and 9.54 are
still too close together. I can adjust x.3 and x.7 to get a
better separation . . .”
14. 2: Data Fundamentalism
Since 2006 Vulnerabilities have declined by 26 percent.”
http://csrc.nist.gov/groups/SNS/rbac/documents/vulnerability-trends10.pdf
!
!
The total number of vulnerabilities in 2013 is up 16 percent
so far when compared to what we saw in the same time
period in 2012. ”
http://www.symantec.com/content/en/us/enterprise/other_resources/b-
intelligence_report_06-2013.en-us.pdf
23. I Love It When You Call Me Big Data
50,000,000 Live Vulnerabilities
1,500,000 Assets
2,000 Organizations
24. I Love It When You Call Me Big Data
15,000,000
Breaches
25.
26.
27. Baseline Allthethings
Probability
(You Will Be Breached On A Particular Open Vulnerability)?
=(Open Vulnerabilities | Breaches Occurred On Their CVE)
/(Total Open Vulnerabilities)
2%
28. Probability A Vuln Having Property X Has Observed Breaches
RANDOMVULN
CVSS 10
CVSS 9
CVSS 8
CVSS 6
CVSS 7
CVSS 5
CVSS 4
Has Patch
0.000 0.010 0.020 0.030 0.040
33. Defend Like You’ve Done It Before
Groups,
Motivations
Exploits
Vulnerability
Definitions
Asset
Topology,
Actual Vulns
on System
Learning
from
Breaches
34. Probability A Vuln Having Property X Has Observed Breaches
RandomVuln
CVSS 10
Exploit DB
Metasploit
MSP+EDB
0.0 0.1 0.2 0.2 0.3
35.
36. Data is Everything and Everything is Data
Spray and Pray = 2%
CVSS 10 = 4%
Metasploit and Exploit DB = 30%