Financial Institutions are looking at Social Media as another channel to get their story out to customers. Traditional marketing and web metrics may not be appropriate to measure the impact or success of a Social Media strategy. In this session we will discuss how companies are measuring Social Media, and which of those approaches can be adopted, by Financial Institutions in particular, to define the effectiveness of their approach. We will also discuss how some of these metrics can be used to measure ROI or monetization of Social Media itself.
Connecting the Dots to Promote Brands and RevenueAdreka
Facilitate the convergence of all media to grow audiences and engage with them in meaningful ways to create loyal participatory relationships that Drives Revenue!
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Social Customer Service: The Pivotal Driver of the Social EnterpriseLiveops
Customer Service is now driving the voice of the customer (VOC) cross-functional collaboration and that integration and use of VOC data makes all departments more effective and efficient.
Connecting the Dots to Promote Brands and RevenueAdreka
Facilitate the convergence of all media to grow audiences and engage with them in meaningful ways to create loyal participatory relationships that Drives Revenue!
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Social Customer Service: The Pivotal Driver of the Social EnterpriseLiveops
Customer Service is now driving the voice of the customer (VOC) cross-functional collaboration and that integration and use of VOC data makes all departments more effective and efficient.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Unlocking Brand Growth with Social CommunitiesSiim Säinas
Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta.
http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Unlocking Brand Growth with Social CommunitiesSiim Säinas
Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta.
http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Jim Ouimet: Presentation to the Worksite Benefits Mania Conference in Las Veg...Afinium Hendrickx
Customer Centric, Data-Driven Enrollment. Creating a unique customer journey by, engaging your customers one-to-one to get to know them in the right way, and relate to them in the right way, to generate the right results. Understand their unique needs, wants and behavioral tendencies, and streamline, personalize, and improve the customer experience.
Presentation to the Worksite Benefits Mania Conference in Las Vegas 29-30 Jul...AfiniumLtd
Customer Centric, Data-Driven Enrollment. Creating a unique customer journey by, engaging your customers one-to-one to get to know them in the right way, and relate to them in the right way, to generate the right results. Understand their unique needs, wants and behavioral tendencies, and streamline, personalize, and improve the customer experience.
Social Maturity of Mountain Travel IndustryKathy Herrmann
In Spring 2012, BCF, a full-service marketing agency, and I surveyed members of the Mountain Travel Symposium to determine their level of social maturity. We captured results from 36 respondents across hotels, destinations, ski areas, and travel-related vendors. The slide deck summarizes our findings.
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
The slide deck from my presentation at Dialogkonferansen 2014 in Strömstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
Similar to Social Media Arithmetic: The Metrics and Monetization of Social Media (20)
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...beulahfernandes8
Role in Financial System
NBFCs are critical in bridging the financial inclusion gap.
They provide specialized financial services that cater to segments often neglected by traditional banks.
Economic Impact
NBFCs contribute significantly to India's GDP.
They support sectors like micro, small, and medium enterprises (MSMEs), housing finance, and personal loans.
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how to sell pi coins at high rate quickly.DOT TECH
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
Social Media Arithmetic: The Metrics and Monetization of Social Media
1. Social Media Arithmetic:
The Metrics and Monetization of Social Media
Presented by
Al Cadena, Senior Account Director, Digital Strategy, Beeby Clark+Meyler
Kevin Magee, Global Director, Client Development, Expion
2. Today’s talk
Overview
Approach to Social Media
• How should I look at it?
Relevant Social Media Channels
• Which ones should I investigate?
The Banking Industry
• What’s going on?
Competitive Social Media Analysis in the Banking Industry
• How do you compare to your peers?
The ROI Challenge
• Yes you can
Takeaways
2
6. Approach to Social Media
Q: What do I analyze?
A: Relevant Social Media channels.
Q: How do I analyze it?
A: Quantitatively and Qualitatively.
Q: Who’s doing that?
A: Staff and agencies, using good tools.
Q: When do I do this?
A: Daily.
Q: Why?
A: It’s the future of your business. 6
8. Relevant Social Media Channels
Social Networking sites
• Facebook
• Twitter
• LinkedIn
Mobile check ins
• Yelp
• FourSquare
App reviews
• iTunes store
• Android store
Chatter monitors
8
• Google Search – simple: Radian 6 & Vocus – more sophisticated examples
10. Are you ready for Social Banking?
Convert the value of
your network
.
MovenBank: customers with strong Facebook pages will qualify for better rates or offers
http://www.huffingtonpost.com/2012/03/01/facebook-banks_n_1250696.html
10
11. The Big Challenges
Amplified Regulations
Negativity Regulations
We Can’t Regulations
Measure
11
13. Some Constraints
1. Privacy: The Gramm Leach Bliley Act (GLBA) requires financial institutions to protect the
personal information of its customers. When posting or communicating over social media,
financial institutions and their employees must remember that the information being
published can be accessed by the public at large and personal information cannot be
disclosed.
2. Informal Posts May Be “Advertising”: The FDIC broadly defines the term advertisement
as “a commercial message, in any medium, that is designed to attract public attention or
patronage to a product of business.” This definition is broad and could include informal
communications in the form of tweets, blogs and comments.
3. Required Advertising Statements: If a financial institution is engaging in advertising over
social media, there are a variety of technical requirements that must be followed. For
example, the FDIC requires an official advertising statement and/or the FDIC logo be
used. 12 CFR § 328.3. Another example requires banks advertising loans for dwellings to
include the “equal housing lender logotype” and/or indicate that the bank makes such loans
without regard to race, color, religion, national origin, sex, handicap, or familial status. 12
CFR § 328.3. 13
Source: http://fbtbankingresource.com/social-media-landmines-for-Financial-Services
14. What are the roadblocks? Use their voice
56% fear loss of control – unclear messaging, employees breaching security policies
52% are concerned about regulatory issues – compliance, security, audit trails
40% have resource constraints – time and budget as well as workflow efficiencies
36% don’t know how it should fit into their organization
12% don’t know how to identify real customers – i.e. who are they really talking to?
14
16. There’s a movement happening
The percentage of consumers who have defected to smaller and more
community-centered banks continues to rise
Acquisition of new customers by smaller banks and credit unions has increased
by 2.2 percentage points to an average of 10.3 percent in 2012
19 percent of customers indicate promotions were the reason they selected
their new bank and 32% will stay for the next year
Sticky-ness:
46 to 51 percent of customers who chose the new bank because of either good
service experience or positive recommendations say they definitely will not
leave within the next year
J.D. Power and Associates' 2012 U.S. Bank Customer Switching and Acquisition Study 02/2012
16
17. What’s the conversation on Bank Facebook pages?
Frequently discuss fees and other rates at their respective banks
41 percent of studied social conversations dealt with customer service
Beyond the customer service conversation, wait times were an especially
sensitive issue
Focusing on answering specific questions can help banks improve their
customers’ perceptions of them.
.
. http://www.emarketer.com/Article.aspx?R=1008765
17
18. Top Ten Banks Globally by Fan Count
Active Posting Strategy yields more impressions
18
22. Top Bank Posts
• 10,000 Facebook
Top 27 banks posts over this time
period.
• We analyzed these to
get to the top 100
posts
• 100% of top 100 posts
Top 6 • Capital One, USAA, Chase,
ING Direct, B of A, and Ally
• 87% of top 100 posts
Top 3 • Capital One(40%), USAA(28%), and
Chase(19%)
• Capital One had 40% of the top posts
#1 • “Top post – Yea!!! Capital One is bringing
DOUBLE MASTERY and another free gift to
Farmville players. Check it out. http://zyn.ga/6C5
• 2379 comments and 13740 likes
Posts are from January 1st 2011 to Feb 7, 2012 and ranked by fan comments.
22
Top 27 banks were selected based total Facebook fans
23. Top Posts grouped into 6 types
Findings: 67% fan engagement and 33% promotional
Q&A Trivia
Money, Sports, Entertainment 50%
Promotional/Giveaway 24%
Day Celebrations 14%
Product Promotions 9%
Public Relations
3%
23
Expion Social Software Copyright 2012
31. How do you monetize social?
How do you measure success in a social media effort; what kind of metrics do you use?
Number of Followers
Number of people who like your brand
Manage and monitoring dispute resolutions
Number of customer service touches
Level of Fan engagement
How much traffic you can drive
Don’t really measure it
Can you measure conversations in branches?
http://www.bai.org/bankingstrategies/marketing-and-sales/marketing-and-promotion/banking-on-the-social-network 31
32. What is the value of a banking customer
Mass Market Household earned $630 for the bank
Affluent Household earned $1193
Your number could be higher
But
Or lower
There is a NUMBER
http://www.newsobserver.com/2012/03/11/1922944/to-increase-revenue-banks-target.html#storylink=misearch 32
34. The ROI Challenge
In the absence of eCommerce, how do you track back to sales? Very difficult. But
you can build a model to see how hard your media is working for you.
The POEM model of media efficiency – all paid & owned media must generate
earned media to offset the cost of media.
Step Tactic Notes
1 – Owned Track You can’t measure anything if it’s not
Media impressions trackable. All digital touchpoints
must be properly tagged and tracked
before any campaign begins. CPW
and agencies should track.
2 – Paid Media Guaranteed # of Establish a Cost Per Impression (or
impressions Action, etc.) for your Paid Media.
Media company should keep track of
impressions.
3 – Earned Calculate # of Track via Radian 6 or other tool the
Media impressions # of earned media impressions
during the run of paid media. 34
35. POEM model of media efficiency
Calculating costs, using an example of a $1MM digital media budget. You
divide the guaranteed # of impressions by the total. Only paid media will give
you a guaranteed impressions.
# of
POEM KPI Impressions Notes
(Total #)
Paid Media CPI 1MM What the media buy
(1MM) guaranteed. Effective CPI
is $1
Owned Pageviews, 100K People who visited website
etc. (1.1MM) as a result of media.
Effective CPI is $0.90
Earned Comments, 400K People who generated
likes, posts, (1.5MM) stories in social media as a
mentions, result of campaign.
etc. Effective CPI is $0.67
Takeaway
Social Media can be efficient in driving the cost of paid media down if it 35
generates a significant amount of earned (positive) media.
37. Key Takeaways Social Media Explorer Banking Industry
The traditional marketing mindset of one-way communications and control over
messaging stifles many bank marketing efforts.
Social media management software solutions offer secure solutions for banks
(marketing actually posts and engages through the SMMS software few in the
banking industry are either aware or confident in such approaches
The existing regulatory policies aren’t as constricting as bank marketers may think.
Customers in aggregate are inconsistent on many issues related to banks.
The majority of consumer comments about banks online is positive.
Compelling advertising works
If you are out of sight on social media, you will be out of mind.
37
38. Takeaways
Your organization must become a social media savvy organization for
its own survival. You must adapt the following attributes:
AUTHENTICITY
TRANSPARENCY
IMMEDIACY
PARTICIPATION
CONNECTEDNESS
ACCOUNTABILITY.
--Source: Social Corp
38
39. Summary
Know what you are measuring
Measure everything
Record and store everything
Native Facebook is risky
Social is not a channel by itself, integrate
Paid + Earned + Owned
Forget Tabs, focus on the newsfeed
Social is one-to-one-to-many
39