From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Darren Cole of the National Archives on their use of Tumblr for "Today's Document." #smwMuseSocial
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Katie Kerrins of Ford's Theatre. #smwMuseSocial
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Laura Hoffman of the National Museum of Women in the Arts on #smwMuseSocial
Defining and measuring social media success in museums: How do you measure a ...Erin Blasco
Very short talk for Social Media Week DC 2013 about how to measure the impact or health of an outreach project that uses social media as one of its tools.
Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Katie Kerrins of Ford's Theatre. #smwMuseSocial
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Laura Hoffman of the National Museum of Women in the Arts on #smwMuseSocial
Defining and measuring social media success in museums: How do you measure a ...Erin Blasco
Very short talk for Social Media Week DC 2013 about how to measure the impact or health of an outreach project that uses social media as one of its tools.
Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
A presentation from the American Association for State and Local History's 2013 Annual Meeting in Birmingham, Alabama. Overwhelmed by social media? Worried your institution isn't doing it right? A March Madness-esque bracket of social media platforms will highlight what's hot and what's not.
Keynote address for LOEX of the West 2012 Conference, Burbank, CA, June 7, 2012. Going beyond gentle advocacy in order to publicize, promote and showcase information literacy instruction and librarians.
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...Daniel Slee
How can social media be used to connect with new audiences? Here are 14 ideas with library and museum staff in mind. Mainly they're social media but there are some off line ideas too.
Jane Finnis Keynote NDF2009 Part Two (see Part One)Jane Finnis
Part Two of my key note presentation to the National Digital Forum 2009 in New Zealand (NDF 2009).
You can read the take homes on my blog here: http://janefinnis.wordpress.com/2009/12/02/take-homes-from-the-ndf-2009-in-new-zealand/ less
Part of a workshop I lead at Simmons College, this presentation served as a basic introduction to the social media service Twitter for librarians. Includes: a short history of Twitter, Best Practices for private and professional accounts, as well as an introduction to some of the third party services that support it. Session concluded with hands on time with the service, and account creation.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
This presentation provided an opening look at the topic of digital-age storytelling in museums, with an emphasis on web and social media outreach and the ways in which museums can be both storytellers as well as platforms for stories. I served as moderator for the panel discussion which featured 3 other case studies from the National Museum of African American History and Culture, the National Museum of American History, and the Harpers Ferry National Historic Park.
Journey Through Hallowed Ground
The Cutting Edge of Public History: New Directions in Interpretation Symposium
March 28, 2018
The National Archives launched the History Hub as a pilot project so that we can test its usefulness as a crowdsourcing platform. You can think of History Hub like the Apple Support Community, but for people researching history. History Hub is a place to share information, work together, and find people based on their experience and interests. The platform offers tools like discussion boards, blogs, and community pages to bring together experts and researchers interested in American history. Experts from the National Archives and other cultural institutions as well as history enthusiasts and citizen archivists are available to help people with their research.
The goal is for History Hub to serve as a one-stop shop for crowdsourcing information related to a research subject. We are working to apply what we learn from the beta site to a longer-term solution that can be used freely by other federal government agencies and interested organizations looking to expand public participation with history. History Hub provides opportunities to reach the communities you are interested in serving and connecting them with your collections. We’re already using it to reach active communities such as volunteer transcribers and genealogists. Who else might benefit from these shared tools? How might your organization use History Hub to further your mission? Join us!
A presentation from the American Association for State and Local History's 2013 Annual Meeting in Birmingham, Alabama. Overwhelmed by social media? Worried your institution isn't doing it right? A March Madness-esque bracket of social media platforms will highlight what's hot and what's not.
Keynote address for LOEX of the West 2012 Conference, Burbank, CA, June 7, 2012. Going beyond gentle advocacy in order to publicize, promote and showcase information literacy instruction and librarians.
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...Daniel Slee
How can social media be used to connect with new audiences? Here are 14 ideas with library and museum staff in mind. Mainly they're social media but there are some off line ideas too.
Jane Finnis Keynote NDF2009 Part Two (see Part One)Jane Finnis
Part Two of my key note presentation to the National Digital Forum 2009 in New Zealand (NDF 2009).
You can read the take homes on my blog here: http://janefinnis.wordpress.com/2009/12/02/take-homes-from-the-ndf-2009-in-new-zealand/ less
Part of a workshop I lead at Simmons College, this presentation served as a basic introduction to the social media service Twitter for librarians. Includes: a short history of Twitter, Best Practices for private and professional accounts, as well as an introduction to some of the third party services that support it. Session concluded with hands on time with the service, and account creation.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
This presentation provided an opening look at the topic of digital-age storytelling in museums, with an emphasis on web and social media outreach and the ways in which museums can be both storytellers as well as platforms for stories. I served as moderator for the panel discussion which featured 3 other case studies from the National Museum of African American History and Culture, the National Museum of American History, and the Harpers Ferry National Historic Park.
Journey Through Hallowed Ground
The Cutting Edge of Public History: New Directions in Interpretation Symposium
March 28, 2018
The National Archives launched the History Hub as a pilot project so that we can test its usefulness as a crowdsourcing platform. You can think of History Hub like the Apple Support Community, but for people researching history. History Hub is a place to share information, work together, and find people based on their experience and interests. The platform offers tools like discussion boards, blogs, and community pages to bring together experts and researchers interested in American history. Experts from the National Archives and other cultural institutions as well as history enthusiasts and citizen archivists are available to help people with their research.
The goal is for History Hub to serve as a one-stop shop for crowdsourcing information related to a research subject. We are working to apply what we learn from the beta site to a longer-term solution that can be used freely by other federal government agencies and interested organizations looking to expand public participation with history. History Hub provides opportunities to reach the communities you are interested in serving and connecting them with your collections. We’re already using it to reach active communities such as volunteer transcribers and genealogists. Who else might benefit from these shared tools? How might your organization use History Hub to further your mission? Join us!
#ArtAtoZ: Serial Social Media at the National Gallery of ArtDana Allen-Greil
A case study talk given at MCN 2015.
In this case study I will discuss the National Gallery of Art's innovative approach to developing serial content for social media as illustrated through the #ArtAtoZ initiative.
Every two weeks, the Gallery explores a new topic in art (i.e., asymmetry, brushstroke, color, and drawing) across multiple social media platforms (Facebook, Twitter, Instagram, and Pinterest). This focus on broad topics allows the Gallery to leverage its extensive permanent collections as well as draw upon a diverse array of staff expertise including curatorial, education, archives, conservation, and horticulture. The “A to Z” concept also affords museum staff the ability to plan up to a year ahead, as the set of 26 topics is set at the beginning of the year. The added benefit of this structure is the ability to collaborate with other institutions and build momentum over time. From the perspective of the social media user, one is invited to dig deeply into a given topic over the course of two weeks rather than receive seemingly random bits of information each day.
Social media followers are encouraged to engage with the broad theme in myriad ways included guided looking, guessing games, and challenges to respond creatively. I will share findings from ongoing evaluation of the initiative, including what we’ve learned about optimizing content in order to generate the most conversation, sharing, and other engagement.
Introductory remarks for the D.C. Art Science Evening Rendezvous (DASER) on May 21, 2015, on the topic of "Museums in the Digital Age."
D.C. Art Science Evening Rendezvous (DASER) is a monthly discussion forum on art science projects providing a snapshot of the cultural environment of the region and fostering interdisciplinary networking.
DASER is co-sponsored by Cultural Programs of the National Academy of Sciences (CPNAS) and Leonardo, the International Society for the Arts, Sciences, and Technology.
http://www.cpnas.org/events/daser-052115.html
Includes 3 presentations from the #musesocial session at the MCN 2014 Conference in Dallas.
1. Dana Allen-Greil, Meagan Estep, Margaret Collerd: "Education + Marketing = #musesocial?"
2. Alli Burness: "Body Critical: What Do MuseumSelfies Mean?"
3. Lori Phillips and Ryan Dodge: "Organizing The World's Museum Social Media Managers"
Beyond the Selfie: Connecting Teens and Art through Social Media (NAEA 2014)Dana Allen-Greil
Tweeting, Tumbling, snapping photos--how can we turn typical teen behaviors into meaningful learning experiences? Share ideas with educators from the National Gallery of Art (Dana Allen-Greil) and the North Carolina Museum of Art (Michelle Harrell).
Workshop: By the People, for the People: Developing Digital Strategy That Mat...Dana Allen-Greil
Presented at the Museum Computer Network conference in Montreal, November 2013 by Dana Allen-Greil, Emily Lytle-Painter, and Annelisa Stephan.
No matter where you are in your organization, or where your museum is in its digital evolution, you can play a leadership role in developing a meaningful digital strategy. But to do this well, you'll need to think first about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people? Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you're working on a digital strategy in the absence of a larger institutional plan. Or maybe you're just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative.
View original Google Presentation:
https://docs.google.com/presentation/d/14bepROX0UQvoYL3Q87np7zXbfAS6j_5NBnTNMq5pbrA/edit#slide=id.p
Beyond the #selfie: Connecting teens and art through social mediaDana Allen-Greil
Presented at the Museum Computer Network conference in Montreal, November 2013.
Tweeting, Tumbling, snapping photos--how can we turn typical teen behaviors in the museum into meaningful learning experiences? At the National Gallery of Art, thousands of middle and high school students visit each year. Most are not pre-registered, do not participate in formal educational programs such as tours, and are set loose on their own to explore the museum. To reach and engage this audience, the Gallery created a printed guide to the permanent collection (called #atNGA) that encourages looking carefully at works of art, making connections between art and life, exploring art as historical and cultural expression, and reflecting on the creative spirit. What makes this guide different is that each work of art is paired with a social media prompt such as: take and share a photo (via Instagram), craft a text response (via Twitter), or ponder a question with a friend. By explicitly inviting and helping to shape teens' social media interactions with the Gallery, we hope to turn what might otherwise be a frivolous encounter into a learning experience. This presentation will share the results of our evaluation research and discuss the broader challenges and opportunities of connecting with teens via social media.
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
What role can a horizontal mentor play in your professional development? Have you ever even heard of a horizontal mentor?
Horizontal Mentors are those professional peers to whom one can turn for deeper and more frank discussions, whose advice and judgment about professional and career questions one seeks and values, and whom one can call on for support. The recent rise of "horizontal" mentoring provides the opportunity to build multiple relationships within a professional network and gain insights and advice from colleagues and peers in various capacities.
Members of the Getty Leadership Institute's NextGen Class of 2011 led a roundtable discussion during the American Alliance of Museums 2013 Annual Meeting on this topic.
Discussion facilitators:
Dana Allen-Greil
David Heiser
Julie Johnson
Kathryn Speckart
Laurie Fink
Megan Smith
Ryan Hill
Stephanie Parrish
Suzanne Sarraf
Victoria Glazomitsky
Virgil Talaid
How can museum studies professors--and educators of all stripes--incorporate social media into their teaching to improve learning and open access to our expertise? This brief presentation covers the social dimension of learning, how social media has changed museums and its audiences, and examples of social media tools being incorporated into the curriculum.
A presentation for COMPT (Committee on Museum Professional Training) at AAM (American Alliance of Museums) 2013 annual meeting.
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
Inspirational case studies from inside and outside the museum and library sectors
Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
Organizational models for social media management
Optimizing social content through data analysis
Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
Defining the value and goals of social media for your organization
Identifying desired outcomes
Setting the right tone and voice for your organization
Overcoming fear and risk-aversion
Hands-on activities helped us explore:
How content goes viral
Connecting social tools to organizational strategy and capabilities
Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
Facebook
Twitter
Instagram
Pinterest
Wikipedia
Vine
Quantified Self: How digital technologies can help change behaviors (and mayb...Dana Allen-Greil
How does self-tracking work? Why do people do it? And why should we care? My thoughts on a digital trend that might help change the world for the better using technology (sensors + mobile + social media + gamification).
During the last few years, cultural institutions have been required to do more with less—cutting back seems to be the order of the day. However, there are creative and collaborative strategies that may allow museums to create spaces of inspiration for individuals and communities—while on a budget.
Presented at the Mid-Atlantic Association of Museums (MAAM) Annual Meeting, October 2011.
Take them, save them, and (most importantly) use them. Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing everything from marketing to education to fundraising to outreach. This session not only covers why being glued to the camera is a good thing but how your institutional photographs can work for you. It also covers suggested best practices for managing your institutional photographs after you've taken them.
Chair: Rachel Kassman, Jewish Museum of Maryland
Presenters:
-Dana Allen-Greil, National Museum of American History
-Elena Rosemond-Hoerr, Jewish Museum of Maryland
-Jennifer Vess, Jewish Museum of Maryland
Presentation for the Mid-Atlantic Association of Museums (MAAM) Annual Meeting, October 10, 2011.
Viral Marketing On a Small Budget: The "Race to the Museum" InitiativeDana Allen-Greil
In the National Museum of American History, there is a cabinet full of keys-keys that fit the 73 cars in the automobile collection. Most are sitting under car covers…but now the covers are coming off! Nearly 24,000 people voted within 3 weeks via a viral online marketing campaign with virtually no budget. The "Race to the Museum" initiative won a 2011 MUSE Award for Public Outreach.
Evaluating Social Media: American Association of Museums (AAM) 2010Dana Allen-Greil
How to navigate a sea of social media technologies and begin to measure success. This presentation explores planning for implementation, developing metrics, defining success, measuring costs and benefits, and applying lessons learned to other online and offline efforts.
Dana M. Allen-Greil - National Museum of American History
Angelina Russo - Associate Professor, Swinburne University Faculty of Design
From Construction Site to Museum: Managing the Opening Process (American Asso...Dana Allen-Greil
Solutions to the challenges of museum building projects, such as determining an opening date, managing staff and board expectations, establishing and managing priorities, and funding. Other topics include getting off on the right foot, dealing with uncertainty, handling delays and cost overruns, and opening with grace.
Chaired by:
Judy Gradwohl, Associate Director for Public Programs, National Museum of American History, Smithsonian Institition, Washington, DC
Presenters:
Elaine Heumann Gurian, Sr. Museum Consultant, Arlington, VA
James Volkert, Exhibition Associate, Exhibition Associates, Conway, AR
Dana Allen-Greil, Project Manager, New Media, National Museum of American History, Washington, DC
Susan Leidy, Deputy Director, Currier Museum of Art, Manchester, NH
Description:
Endorsed by:
AAM Museum Management Committee
AAM National Association for Museum Exhibition (NAME)
AAM Public Relations and Marketing Committee
AAM Development and Membership Committee
AAM Museum Association Security Committee
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
3. KEY SOCIAL MEDIA
OUTCOME:
MORE TUMBLR
FOLLOWERS
Primary Goals (per strategic plan):
•Build Awareness and Appreciation
of National Archives Mission &
Holdings
•Public Engagement
Secondary goals:
•Education
•Improve Access
Platform Advantages:
•Highly visual – less is more; easy to
curate
•Viral Nature of Reblogs
•Followers bring more followers,
more than any other SM platform
4. HOW TO DRIVE
FOLLOWERS ON
TUMBLR:
1. Engaging content
2. Know your audience
3. Let content speak for itself
4. Tumblr Radar (bonus)
Ideal Post:
Sea Otters post w/ 9992 “notes”:
1. Cute (animals always a hit on
Tumblr)
2. Resonates with audience
(Tumblr demographics)
3. Legitimately Compelling
4. Radar (thanks Tumblr)
6. MEASURING SUCCESS:
TODAY’S DOCUMENT MILESTONES
13 “Radar” posts
Date Followers Milestones &Tumblr Radar Posts
5/11/2011 0 Launched
•
5/25/2011 Featured in Tumblr Spotlight • Featured in Spotlight & Storyboard
2011: 10,000 followers in 6 months
7/15/2011 945 1,000 followers
7/21/2011 1939 Jesse Owens 36 Olympics
•
7/28/2011 2508 2,500 followers • 2012: 10,000 followers in 3 months
8/4/2011 4245 Gemini X
8/19/2011 6449 Nixon & Elvis
• 2013: 10,000 followers in 1 month
11/13/2011 10001 10,000 followers!
11/14/2011 10305 Brooklyn Bridge
1/19/2012 13500 Edgar Allen Poe
1/27/2012 14324 NYPL Lions in snow
3/14/2012 16884 Alaska Dog Team
4/15/2012 19798 Sea Otters/Exxon Valdez
4/17/2012 20017 20,000 followers
6/21/2012 25020 25,000 followers
7/23/2012 28049 Sally Ride
8/16/2012 29982 30,000 followers
8/29/2012 31031 Michael Jackson Patent
9/18/2012 34614 F.M.Shaw Flying Machine
10/20/2012 40032 40,000 followers
11/15/2012 44834 Beer Can House - America Recycles Day
12/18/2012 50543 50,000 followers!/Wright Flying Machine Patent
1/22/2013 60082 60,000 followers
1/29/2013 62317 Storyboard feature
2/9/2013 65079 65,000 followers
7. MEASURING SUCCESS:
TODAY’S DOCUMENT PUBLIC COMMENTS
• Oh snap, the U.S. National Archives have a
tumblr? Followed.
• How am I supposed to work knowing that there is
a National Archives tumblr?! Intellectual heroin.
• ...Gah! @TodaysDocument is on tumblr!!!!... #score
• THE NATIONAL ARCHIVES ARE ON TUMBLR. …Oh,
happy day!
• @TodaysDocument is the best Twitter feed. You
should probably follow it.
• Love the National Archive's @TodaysDocument
project. Fun way to explore our nation's historical
docs - good and bad.
• Inordinately excited that the National Archives
has a tumblr& is on Twitter @TodaysDocument.
8. LIMITATIONS &
NEXT LEVEL
Limitations:
•Followers ≠ Engagement
•Difficult to create a 2-way
dialogue
•Difficult to indentify comments
•“Answer” posts have spotty
reception
•Possible to “lose control” of viral
content via comments & rumors
•Lack of content metrics makes
tracking popular posts difficult
•Real engagement limited by workload
& Federal Agency policy
•Content balance:
•Historically Relevant vs.
•Popular vs.
•New/fresh content
Next Steps:
•Need better post metrics & comment
tracking
•User Engagement via crowd-sourced
submissions?
Frederick Douglass and animated gif of 1 year of archived posts
Success with various interest groups on tumblr:younger audience, vintage, women’s history, steampunk, etc.
Homesteaders post – one of the few examples of 2-way engagement. It was fortuitous in that we noticed the reblogged comment at all. Our response did reasonably well, but it took substantial effort to draft. Many more comments like these are missed or might be too sensitive to be able to respond in a reasonable timely fashion. Also difficult to respond to users with NSFW handles or accounts.