Includes 3 presentations from the #musesocial session at the MCN 2014 Conference in Dallas.
1. Dana Allen-Greil, Meagan Estep, Margaret Collerd: "Education + Marketing = #musesocial?"
2. Alli Burness: "Body Critical: What Do MuseumSelfies Mean?"
3. Lori Phillips and Ryan Dodge: "Organizing The World's Museum Social Media Managers"
#ArtAtoZ: Serial Social Media at the National Gallery of ArtDana Allen-Greil
A case study talk given at MCN 2015.
In this case study I will discuss the National Gallery of Art's innovative approach to developing serial content for social media as illustrated through the #ArtAtoZ initiative.
Every two weeks, the Gallery explores a new topic in art (i.e., asymmetry, brushstroke, color, and drawing) across multiple social media platforms (Facebook, Twitter, Instagram, and Pinterest). This focus on broad topics allows the Gallery to leverage its extensive permanent collections as well as draw upon a diverse array of staff expertise including curatorial, education, archives, conservation, and horticulture. The “A to Z” concept also affords museum staff the ability to plan up to a year ahead, as the set of 26 topics is set at the beginning of the year. The added benefit of this structure is the ability to collaborate with other institutions and build momentum over time. From the perspective of the social media user, one is invited to dig deeply into a given topic over the course of two weeks rather than receive seemingly random bits of information each day.
Social media followers are encouraged to engage with the broad theme in myriad ways included guided looking, guessing games, and challenges to respond creatively. I will share findings from ongoing evaluation of the initiative, including what we’ve learned about optimizing content in order to generate the most conversation, sharing, and other engagement.
Beyond the #selfie: Connecting teens and art through social mediaDana Allen-Greil
Presented at the Museum Computer Network conference in Montreal, November 2013.
Tweeting, Tumbling, snapping photos--how can we turn typical teen behaviors in the museum into meaningful learning experiences? At the National Gallery of Art, thousands of middle and high school students visit each year. Most are not pre-registered, do not participate in formal educational programs such as tours, and are set loose on their own to explore the museum. To reach and engage this audience, the Gallery created a printed guide to the permanent collection (called #atNGA) that encourages looking carefully at works of art, making connections between art and life, exploring art as historical and cultural expression, and reflecting on the creative spirit. What makes this guide different is that each work of art is paired with a social media prompt such as: take and share a photo (via Instagram), craft a text response (via Twitter), or ponder a question with a friend. By explicitly inviting and helping to shape teens' social media interactions with the Gallery, we hope to turn what might otherwise be a frivolous encounter into a learning experience. This presentation will share the results of our evaluation research and discuss the broader challenges and opportunities of connecting with teens via social media.
Girl`s writing workshop with Frauen Büro Salzburg 2015 jessica
With two workshops for girls aged between 12-14 and 11-13 we explored critiquing unhealthy media for girls, creative writing using The Hero`s Journey with example`s from Brave and allowed them to create their own heroine`s journey. We also delved deeper into collaboration and building a story with games from Augusto Boal.
#WTSFest 2022 - Managing Mixed Messages: The Internal StruggleLou Chiu
Regardless of where we are in our careers, we all have times when we struggle with inner conflict. As women, we're told that we can have it all - but at what cost? We question our abilities, our motivations, our ambitions. We receive mixed messages all of the time. In this session, we will look at how our internalisation of these mixed messages can make us feel trapped and maybe not as happy as we could be. We will look at how we can manage these complex, messy conflicts within us to help us do the things that are truly most important to us.
These are the slides from my talk at #WTSFest
https://www.womenintechseo.com/
#ArtAtoZ: Serial Social Media at the National Gallery of ArtDana Allen-Greil
A case study talk given at MCN 2015.
In this case study I will discuss the National Gallery of Art's innovative approach to developing serial content for social media as illustrated through the #ArtAtoZ initiative.
Every two weeks, the Gallery explores a new topic in art (i.e., asymmetry, brushstroke, color, and drawing) across multiple social media platforms (Facebook, Twitter, Instagram, and Pinterest). This focus on broad topics allows the Gallery to leverage its extensive permanent collections as well as draw upon a diverse array of staff expertise including curatorial, education, archives, conservation, and horticulture. The “A to Z” concept also affords museum staff the ability to plan up to a year ahead, as the set of 26 topics is set at the beginning of the year. The added benefit of this structure is the ability to collaborate with other institutions and build momentum over time. From the perspective of the social media user, one is invited to dig deeply into a given topic over the course of two weeks rather than receive seemingly random bits of information each day.
Social media followers are encouraged to engage with the broad theme in myriad ways included guided looking, guessing games, and challenges to respond creatively. I will share findings from ongoing evaluation of the initiative, including what we’ve learned about optimizing content in order to generate the most conversation, sharing, and other engagement.
Beyond the #selfie: Connecting teens and art through social mediaDana Allen-Greil
Presented at the Museum Computer Network conference in Montreal, November 2013.
Tweeting, Tumbling, snapping photos--how can we turn typical teen behaviors in the museum into meaningful learning experiences? At the National Gallery of Art, thousands of middle and high school students visit each year. Most are not pre-registered, do not participate in formal educational programs such as tours, and are set loose on their own to explore the museum. To reach and engage this audience, the Gallery created a printed guide to the permanent collection (called #atNGA) that encourages looking carefully at works of art, making connections between art and life, exploring art as historical and cultural expression, and reflecting on the creative spirit. What makes this guide different is that each work of art is paired with a social media prompt such as: take and share a photo (via Instagram), craft a text response (via Twitter), or ponder a question with a friend. By explicitly inviting and helping to shape teens' social media interactions with the Gallery, we hope to turn what might otherwise be a frivolous encounter into a learning experience. This presentation will share the results of our evaluation research and discuss the broader challenges and opportunities of connecting with teens via social media.
Girl`s writing workshop with Frauen Büro Salzburg 2015 jessica
With two workshops for girls aged between 12-14 and 11-13 we explored critiquing unhealthy media for girls, creative writing using The Hero`s Journey with example`s from Brave and allowed them to create their own heroine`s journey. We also delved deeper into collaboration and building a story with games from Augusto Boal.
#WTSFest 2022 - Managing Mixed Messages: The Internal StruggleLou Chiu
Regardless of where we are in our careers, we all have times when we struggle with inner conflict. As women, we're told that we can have it all - but at what cost? We question our abilities, our motivations, our ambitions. We receive mixed messages all of the time. In this session, we will look at how our internalisation of these mixed messages can make us feel trapped and maybe not as happy as we could be. We will look at how we can manage these complex, messy conflicts within us to help us do the things that are truly most important to us.
These are the slides from my talk at #WTSFest
https://www.womenintechseo.com/
Children’s picture books not only tell stories, but they also transmit values. They are vehicles to explore essential topics such as identity, empathy, equity, and inclusion, and they provide pathways to explore perspectives. In short, picture books can transport children to special places, both internal and external, where they can explore familiar terrains, experience new adventures, and discover unknown treasures. This presentation addresses how picture books serve as pathways for children. It reviews the evolution of children’s picture books and provides suggestions on how to use picture books portraying a diversity of perspectives in the classroom to support children and curriculum. When children are exposed to a diversity of perspectives, they begin to make connections and understand that they have the power to make a difference and change society. These powerful pathways lead children to build and foster empathy and inspire action.
Presentation to MAESA, October 2018
Artist Lee P. Sauer draws cartoons and caricatures, presents school and library programs, and does studio artwork for individuals, companies, schools, marketing, newspapers, books and magazines.
How to Speak Art & Tech:
Social Media and the Global Guggenheim
Social media is a lot like language. Users communicate with each other while living in a digital dimension of the world with trends that shift and evolve over time. If you’re not a part of that world, it might as well be a foreign language. How can social media be used to speak to a global audience—about art—a foreign language in and of itself, and how do you tell stories from within your own institution in a meaningful, accessible, and authentic voice? Conversely, how do you translate digital speak to key stakeholders who aren’t fluent in technology?
Using the Guggenheim as a case study, this talk will guide participants on how to speak art and tech—from creating a digital content strategy around visual literacy and best practices for integration within a digital ecosystem, to leveraging success internally to inspire participation and champion support. The presentation will also include highlights and case studies from recent Guggenheim social media initiatives that engage both local and global audiences.
JiaJia Fei is the Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum in New York, where she has catalyzed the museum’s embrace of digital media through integrated social media, e-mail, web, mobile, and new media marketing initiatives since 2010. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured widely on social media and digital marketing at museum conferences and universities worldwide, including Museums & the Web, College Art Association, Sotheby’s Art Institute, New York University, University of Oregon, Fundación Proa, and MIT Media Lab.
Empathetic Museum 101: A Maturity Model to Advance InclusionWest Muse
Visitor-centered. Civic-minded. Inclusive. Diverse. Welcoming. Responsive. Participatory. Learn how these qualities of 21st century museums are impossible without an inner core of institutional empathy: the intention of the museum to be, and be perceived as, deeply connected with its community. This introductory session will consider issues of racial and economic justice as benchmarks for institutional self-reflection, assessment, and change.
MODERATOR/PRESENTER: Jim Cullen, Principal Consultant
As keynote of the 2016 Nevada Library Association Conference, Anythink Director of Innovations and Brand Strategy Stacie Ledden discusses how Anythink transformed its organization by creating a strong brand and culture - and how the two influence each other.
Children’s picture books not only tell stories, but they also transmit values. They are vehicles to explore essential topics such as identity, empathy, equity, and inclusion, and they provide pathways to explore perspectives. In short, picture books can transport children to special places, both internal and external, where they can explore familiar terrains, experience new adventures, and discover unknown treasures. This presentation addresses how picture books serve as pathways for children. It reviews the evolution of children’s picture books and provides suggestions on how to use picture books portraying a diversity of perspectives in the classroom to support children and curriculum. When children are exposed to a diversity of perspectives, they begin to make connections and understand that they have the power to make a difference and change society. These powerful pathways lead children to build and foster empathy and inspire action.
Presentation to MAESA, October 2018
Artist Lee P. Sauer draws cartoons and caricatures, presents school and library programs, and does studio artwork for individuals, companies, schools, marketing, newspapers, books and magazines.
How to Speak Art & Tech:
Social Media and the Global Guggenheim
Social media is a lot like language. Users communicate with each other while living in a digital dimension of the world with trends that shift and evolve over time. If you’re not a part of that world, it might as well be a foreign language. How can social media be used to speak to a global audience—about art—a foreign language in and of itself, and how do you tell stories from within your own institution in a meaningful, accessible, and authentic voice? Conversely, how do you translate digital speak to key stakeholders who aren’t fluent in technology?
Using the Guggenheim as a case study, this talk will guide participants on how to speak art and tech—from creating a digital content strategy around visual literacy and best practices for integration within a digital ecosystem, to leveraging success internally to inspire participation and champion support. The presentation will also include highlights and case studies from recent Guggenheim social media initiatives that engage both local and global audiences.
JiaJia Fei is the Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum in New York, where she has catalyzed the museum’s embrace of digital media through integrated social media, e-mail, web, mobile, and new media marketing initiatives since 2010. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured widely on social media and digital marketing at museum conferences and universities worldwide, including Museums & the Web, College Art Association, Sotheby’s Art Institute, New York University, University of Oregon, Fundación Proa, and MIT Media Lab.
Empathetic Museum 101: A Maturity Model to Advance InclusionWest Muse
Visitor-centered. Civic-minded. Inclusive. Diverse. Welcoming. Responsive. Participatory. Learn how these qualities of 21st century museums are impossible without an inner core of institutional empathy: the intention of the museum to be, and be perceived as, deeply connected with its community. This introductory session will consider issues of racial and economic justice as benchmarks for institutional self-reflection, assessment, and change.
MODERATOR/PRESENTER: Jim Cullen, Principal Consultant
As keynote of the 2016 Nevada Library Association Conference, Anythink Director of Innovations and Brand Strategy Stacie Ledden discusses how Anythink transformed its organization by creating a strong brand and culture - and how the two influence each other.
Your supporters are the hero of the story. Your job is to call them to adventure and help them on their quest by providing the structure and support they need. Looking at examples and a real world case study, you’ll learn how you can start with story, define success, provide structure and give support to reach more people and raise more money through social fundraising.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Social fundraising. Empowering Supporters to Become Heroes. - SM4NP VancouverBrady Josephson
What is social fundraising? How can it benefit causes big and small? All organizations can focus on making their supporters the heroes of the story to inspire and empower them to be fundraisers.
How can you get your dream project off the ground? On Nov 24, 2009 at the New Zealand National Digital Forum, Nina Simon of Museum 2.0 presented six tips to making risky, innovative technology projects possible in galleries, libraries, archives, and museums.
Designing Audience-Centred digital services in Museums: the Opportunities and...Frankly, Green + Webb
Digital is growing up and many organizations are striving to use real audience data and work cross-departmentally to design digital experiences that are truly integrated into the visitor experience. So what does this look like and just how achievable is it?
The National Gallery, London wanted to create a deeper connection with those visitors coming through the door for the first time. They reviewed existing audience data to redefine their brand and explore what this meant for both their online and in-gallery products and services, engaged in a series of design sprints to define digital opportunities for new digital experiences. The Isabella Stewart Gardner Museum was seeking to become a more visitor-centered organization but lacked a process and a shared understanding across departments. Tthe team carried out primary research and used this the data to develop journey maps that served as a springboard to design new experiences for first-time visitors.
Working cross-departmentally and using audience data to design digital experiences allows organizations to reveal and tackle real opportunities and it provides mechanisms to encourage and support working across silos. But it isn’t a cure all and the session will include candid discussion of the challenges of taking action on the insights and realizing the ideas that emerge from these processes.
A presentation given to Intro. to Museum Studies graduate students at Indiana University-Purdue University Indianapolis in October 2014, including two in-class activities.
Invited workshop for the Humanities Research Center at Rice University, 7 March 2016.
This workshop will provide an overview of crowdsourcing in cultural heritage and consider the ethics and motivations for participation. International case studies will be discussed to provide real life illustrations of design tips and to inspire creative thinking.
This presentation provided an opening look at the topic of digital-age storytelling in museums, with an emphasis on web and social media outreach and the ways in which museums can be both storytellers as well as platforms for stories. I served as moderator for the panel discussion which featured 3 other case studies from the National Museum of African American History and Culture, the National Museum of American History, and the Harpers Ferry National Historic Park.
Journey Through Hallowed Ground
The Cutting Edge of Public History: New Directions in Interpretation Symposium
March 28, 2018
The National Archives launched the History Hub as a pilot project so that we can test its usefulness as a crowdsourcing platform. You can think of History Hub like the Apple Support Community, but for people researching history. History Hub is a place to share information, work together, and find people based on their experience and interests. The platform offers tools like discussion boards, blogs, and community pages to bring together experts and researchers interested in American history. Experts from the National Archives and other cultural institutions as well as history enthusiasts and citizen archivists are available to help people with their research.
The goal is for History Hub to serve as a one-stop shop for crowdsourcing information related to a research subject. We are working to apply what we learn from the beta site to a longer-term solution that can be used freely by other federal government agencies and interested organizations looking to expand public participation with history. History Hub provides opportunities to reach the communities you are interested in serving and connecting them with your collections. We’re already using it to reach active communities such as volunteer transcribers and genealogists. Who else might benefit from these shared tools? How might your organization use History Hub to further your mission? Join us!
Introductory remarks for the D.C. Art Science Evening Rendezvous (DASER) on May 21, 2015, on the topic of "Museums in the Digital Age."
D.C. Art Science Evening Rendezvous (DASER) is a monthly discussion forum on art science projects providing a snapshot of the cultural environment of the region and fostering interdisciplinary networking.
DASER is co-sponsored by Cultural Programs of the National Academy of Sciences (CPNAS) and Leonardo, the International Society for the Arts, Sciences, and Technology.
http://www.cpnas.org/events/daser-052115.html
Beyond the Selfie: Connecting Teens and Art through Social Media (NAEA 2014)Dana Allen-Greil
Tweeting, Tumbling, snapping photos--how can we turn typical teen behaviors into meaningful learning experiences? Share ideas with educators from the National Gallery of Art (Dana Allen-Greil) and the North Carolina Museum of Art (Michelle Harrell).
Workshop: By the People, for the People: Developing Digital Strategy That Mat...Dana Allen-Greil
Presented at the Museum Computer Network conference in Montreal, November 2013 by Dana Allen-Greil, Emily Lytle-Painter, and Annelisa Stephan.
No matter where you are in your organization, or where your museum is in its digital evolution, you can play a leadership role in developing a meaningful digital strategy. But to do this well, you'll need to think first about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people? Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you're working on a digital strategy in the absence of a larger institutional plan. Or maybe you're just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative.
View original Google Presentation:
https://docs.google.com/presentation/d/14bepROX0UQvoYL3Q87np7zXbfAS6j_5NBnTNMq5pbrA/edit#slide=id.p
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
What role can a horizontal mentor play in your professional development? Have you ever even heard of a horizontal mentor?
Horizontal Mentors are those professional peers to whom one can turn for deeper and more frank discussions, whose advice and judgment about professional and career questions one seeks and values, and whom one can call on for support. The recent rise of "horizontal" mentoring provides the opportunity to build multiple relationships within a professional network and gain insights and advice from colleagues and peers in various capacities.
Members of the Getty Leadership Institute's NextGen Class of 2011 led a roundtable discussion during the American Alliance of Museums 2013 Annual Meeting on this topic.
Discussion facilitators:
Dana Allen-Greil
David Heiser
Julie Johnson
Kathryn Speckart
Laurie Fink
Megan Smith
Ryan Hill
Stephanie Parrish
Suzanne Sarraf
Victoria Glazomitsky
Virgil Talaid
How can museum studies professors--and educators of all stripes--incorporate social media into their teaching to improve learning and open access to our expertise? This brief presentation covers the social dimension of learning, how social media has changed museums and its audiences, and examples of social media tools being incorporated into the curriculum.
A presentation for COMPT (Committee on Museum Professional Training) at AAM (American Alliance of Museums) 2013 annual meeting.
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
Inspirational case studies from inside and outside the museum and library sectors
Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
Organizational models for social media management
Optimizing social content through data analysis
Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
Defining the value and goals of social media for your organization
Identifying desired outcomes
Setting the right tone and voice for your organization
Overcoming fear and risk-aversion
Hands-on activities helped us explore:
How content goes viral
Connecting social tools to organizational strategy and capabilities
Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
Facebook
Twitter
Instagram
Pinterest
Wikipedia
Vine
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Katie Kerrins of Ford's Theatre. #smwMuseSocial
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Laura Hoffman of the National Museum of Women in the Arts on #smwMuseSocial
From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Darren Cole of the National Archives on their use of Tumblr for "Today's Document." #smwMuseSocial
Quantified Self: How digital technologies can help change behaviors (and mayb...Dana Allen-Greil
How does self-tracking work? Why do people do it? And why should we care? My thoughts on a digital trend that might help change the world for the better using technology (sensors + mobile + social media + gamification).
During the last few years, cultural institutions have been required to do more with less—cutting back seems to be the order of the day. However, there are creative and collaborative strategies that may allow museums to create spaces of inspiration for individuals and communities—while on a budget.
Presented at the Mid-Atlantic Association of Museums (MAAM) Annual Meeting, October 2011.
Take them, save them, and (most importantly) use them. Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing everything from marketing to education to fundraising to outreach. This session not only covers why being glued to the camera is a good thing but how your institutional photographs can work for you. It also covers suggested best practices for managing your institutional photographs after you've taken them.
Chair: Rachel Kassman, Jewish Museum of Maryland
Presenters:
-Dana Allen-Greil, National Museum of American History
-Elena Rosemond-Hoerr, Jewish Museum of Maryland
-Jennifer Vess, Jewish Museum of Maryland
Presentation for the Mid-Atlantic Association of Museums (MAAM) Annual Meeting, October 10, 2011.
Viral Marketing On a Small Budget: The "Race to the Museum" InitiativeDana Allen-Greil
In the National Museum of American History, there is a cabinet full of keys-keys that fit the 73 cars in the automobile collection. Most are sitting under car covers…but now the covers are coming off! Nearly 24,000 people voted within 3 weeks via a viral online marketing campaign with virtually no budget. The "Race to the Museum" initiative won a 2011 MUSE Award for Public Outreach.
Evaluating Social Media: American Association of Museums (AAM) 2010Dana Allen-Greil
How to navigate a sea of social media technologies and begin to measure success. This presentation explores planning for implementation, developing metrics, defining success, measuring costs and benefits, and applying lessons learned to other online and offline efforts.
Dana M. Allen-Greil - National Museum of American History
Angelina Russo - Associate Professor, Swinburne University Faculty of Design
From Construction Site to Museum: Managing the Opening Process (American Asso...Dana Allen-Greil
Solutions to the challenges of museum building projects, such as determining an opening date, managing staff and board expectations, establishing and managing priorities, and funding. Other topics include getting off on the right foot, dealing with uncertainty, handling delays and cost overruns, and opening with grace.
Chaired by:
Judy Gradwohl, Associate Director for Public Programs, National Museum of American History, Smithsonian Institition, Washington, DC
Presenters:
Elaine Heumann Gurian, Sr. Museum Consultant, Arlington, VA
James Volkert, Exhibition Associate, Exhibition Associates, Conway, AR
Dana Allen-Greil, Project Manager, New Media, National Museum of American History, Washington, DC
Susan Leidy, Deputy Director, Currier Museum of Art, Manchester, NH
Description:
Endorsed by:
AAM Museum Management Committee
AAM National Association for Museum Exhibition (NAME)
AAM Public Relations and Marketing Committee
AAM Development and Membership Committee
AAM Museum Association Security Committee
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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#musesocial
1. Marketing + Education =
#musesocial
__________________________________________________________________________________________________
Dana Allen-Greil @danamuses
Senior Digital Outreach Producer
National Gallery of Art
Meagan Estep @meaganestep
Manager of K-12 Digital & Educator Initiatives
The Phillips Collection
Margaret Sternbergh @margienchargie
Manager of Digital & In-gallery Interpretation
The Phillips Collection
Body Critical: What do
#museumselfies mean?
_______________________________________________________________________________________
___________
Alli Burness @alli_burnie
Organizing the World’s
Museum Social Media
Managers
_______________________________________________________________________________________
___________
Lori Byrd Phillips @lorileebyrd
Digital Content Coordinator
The Children’s Museum of Indianapolis
Ryan Dodge @wrdodger
Social Media Coordinator
Royal Ontario Museum
#musesocial
3. Our guiding questions:
1. What is the core purpose of social media in a cultural
institution?
2. How can we best connect with audiences online?
3. How can we go beyond mere promotion to foster
personal connections, deepen learning, and create
meaningful engagement with audiences?
4. 1.What is the core purpose
of social media in cultural
institutions?
5.
6. “An intimate museum combined with an experiment station”
The Phillips Collection Mission Statement
9. Intended Impact
More people personally
experience the transformative
power of art and appreciate
the role of the Gallery in
preserving and promoting the
nation’s art collection.
10. Intended Outcomes
1. New audiences are reached and engaged with
the Gallery and its content
2. Existing fans and art enthusiasts are drawn in
more deeply and more often
3. Online audiences gain a better understanding
of works of art in the Gallery’s collection
4. People feel connected to the Gallery and part
of advancing its mission
11. Intended Outcomes
1. New audiences are reached and engaged with
the Gallery and its content
2. Existing fans and art enthusiasts are drawn in
more deeply and more often
3. Online audiences gain a better understanding
of works of art in the Gallery’s collection
4. People feel connected to the Gallery and part
of advancing its mission
12. Intended Outcomes
1. New audiences are reached and engaged with
the Gallery and its content
2. Existing fans and art enthusiasts are drawn in
more deeply and more often
3. Online audiences gain a better understanding
of works of art in the Gallery’s collection
4. People feel connected to the Gallery and part
of advancing its mission
32. 3.How can we go beyond
mere promotion to foster
personal connections,
deepen learning, and
create meaningful
engagement?
33. Measuring Quantity vs. Quality
Average metrics per chat
17,018 Impressions (number of times #BreakForArt was seen)
228 Engagements (number of times a user has interacted with
a Tweet:
all clicks, retweet, replies, follows, favorites)
22 @PhillipsMuseum profile clicks
59 URL clicks
56 Detail expands
Other metrics
4-16 Active participants (actively tweeting with #BreakForArt)
???? Passive participants (retweeting or favoriting)
???? “Lurkers” (just lurking)
46. “Your positive input helps me justify doing
more of these kinds of events in the future.
Your recommendations for improvement help
me shape our future strategy and ensure that
we spend our time developing programs that
people truly enjoy and learn from.”
47. June October
● What aspects of the
Instameet did you most
enjoy? Why?
● What aspects of the
Instameet do you feel didn't
work so well?
● What do you think we could
do better?
● What ideas do you have for
additional topics or modes
of interaction?
● What surprised you?
● What aspects of the
Instameet did you most
enjoy? Why?
● What ideas do you have
for additional topics or
modes of interaction?
48. “Loved when we broke up
into teams near the end to
produce a creative
response. More hands on
activities that challenge
us as photographers are
always welcome.”
49.
50. “Collaboration at
Instameets really depends
on trust even though it is a
place for strangers with
the same interests to
gather.”
51.
52.
53. “My favorite prompt was
#LifeImitatesArt and I'm
especially impressed with
everyone's photos from
that activity. Not only are
the photos great, but the
simple act of physically
imitating a work gave me a
new connection and
understanding of it.”
58. Your turn! Thoughts?
How can we go beyond mere
promotion to foster personal
connections, deepen learning, and
create meaningful engagement with
our audiences?
59. Shameless Promo:
Join our next #BreakForArt
Monday, December 1st, 1-2pm EST
Co-led by @NGAdc & @PhillipsMuseum
60. Body Critical:
Understanding Museum Selfies
@alli_burnie
Alli Burness
Museum Computer Network Conference
November 2014, Dallas, Texas
64. The Museum
THE
MUSEUM
Identity Theory SELFIE Photography
@alli_burnie #musesocial
65. • The #museumselfie is a meta-performative
@alli_burnie #musesocial
act of identity work
• The #museumselfie is visual evidence of
the personal meaning-making process
conducted by visitors
66. Identity
• Identity is constantly changing
through our performance of
everyday life, be that physical or
digital.
@alli_burnie #musesocial
67. Photography
• The Mona Lisa argument against
#museumselfies is an illusion.
• The #selfie is about sharing everyday
moments that weave the fabric of life
in all of its variety.
@alli_burnie #musesocial
68. The Museum
• The #museumselfie is a glimpse into the
actions and performances which create
museums
• A #museumselfie lets us see a visitor weaving
their personal story around, onto, into an
object or museum
@alli_burnie #musesocial