Very short talk for Social Media Week DC 2013 about how to measure the impact or health of an outreach project that uses social media as one of its tools.
Google Analytics: MVPs and Game-Changing New FeaturesBrian Alpert
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
Practical Ontology: Collaborating and Communicating with Concept MapsBluecadet
Seema Rao, Cleveland Museum of Art, USA, Patty Edmonson, Cleveland Museum of Art, USA, Brad Baer, Bluecadet, USA, Ashley Weinard, Eduseum Consulting, USA
Concept mapping is a technique rooted in the constructivist theory that learning is an active process that happens through the interaction of experience and new ideas. In the how-to session associated with this paper, attendees learn how to create concept maps as a tool for effective communication in museums both internally and with visitors. Presenters share three examples of how they used concept mapping in the development of digital projects, collaboratively create a concept map to demonstrate process and benefit, and lead a concept mapping session.
Objectives of the session include that participants learn how to create and facilitate a collective concept-mapping experience. Participants reflect collectively on the value and application of concept mapping as a way to see a familiar idea “sideways,” from new perspectives and depths; visualize thinking; identify common ground across collaborators; and collect, organize, and share ideas. Participants also brainstorm and explore possible internal/external applications.
Bibliography:
Falk, J. H., T. Moussouri, and D. Coulson. “The Effect of Visitors’ Agendas on Museum Learning.” Curator: The Museum Journal 41:2 (1998): 107 - 120. http://www.depts.ttu.edu/museumttu/CFASWebsite/5333/Supplemental%20Readings%202011/Falk_The%20Effect%20of%20Visitor's%20Agendas.pdf
Maldonado, Roberto Martinez, Judy Kay, and Kalina Yacef. “Analysing Knowledge Generation and Acquisition from Individual and Face-to-Face Collaborative Concept Mapping.” From Concept Maps: Theory, Methodology, Technology. Proc. of the Fifth Int. Conference on Concept Mapping, Valletta, Malta 2012. http://cmc.ihmc.us/cmc2012papers/cmc2012-p45.pdf
Novak, J. D. & A. J. Cañas. “The Theory Underlying Concept Maps and How to Construct Them, Technical Report IHMC CmapTools 2006-01 Rev 01-2008.” Florida Institute for Human and Machine Cognition, 2008. http://cmap.ihmc.us/Publications/ResearchPapers/TheoryUnderlyingConceptMaps.pdf.
Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and So...Brian Alpert
Social media has connected millions of people in ways never before possible, disrupting the landscape and breathing new life into the old questions: "Why is this important and how do we know it's working?" Only now, the answers are more complex. Today's landscape is a splintered collection of new channels, sublimely named yet inscrutable metrics, and a dizzying array of tools both free and paid, offering a dizzying range of possibilities with which to answer the classic analytics question, "What do I measure?" and its first cousin, "What does that have to do with our program?" At this MCN 2013 workshop, the presenters worked with participants to refine and articulate this conversation through a series of examples, case studies, and recommendations. In addition to social media, a healthy dose of web analytics is included, with a particular focus on Google Analytics.
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
Google Analytics: MVPs and Game-Changing New FeaturesBrian Alpert
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
Practical Ontology: Collaborating and Communicating with Concept MapsBluecadet
Seema Rao, Cleveland Museum of Art, USA, Patty Edmonson, Cleveland Museum of Art, USA, Brad Baer, Bluecadet, USA, Ashley Weinard, Eduseum Consulting, USA
Concept mapping is a technique rooted in the constructivist theory that learning is an active process that happens through the interaction of experience and new ideas. In the how-to session associated with this paper, attendees learn how to create concept maps as a tool for effective communication in museums both internally and with visitors. Presenters share three examples of how they used concept mapping in the development of digital projects, collaboratively create a concept map to demonstrate process and benefit, and lead a concept mapping session.
Objectives of the session include that participants learn how to create and facilitate a collective concept-mapping experience. Participants reflect collectively on the value and application of concept mapping as a way to see a familiar idea “sideways,” from new perspectives and depths; visualize thinking; identify common ground across collaborators; and collect, organize, and share ideas. Participants also brainstorm and explore possible internal/external applications.
Bibliography:
Falk, J. H., T. Moussouri, and D. Coulson. “The Effect of Visitors’ Agendas on Museum Learning.” Curator: The Museum Journal 41:2 (1998): 107 - 120. http://www.depts.ttu.edu/museumttu/CFASWebsite/5333/Supplemental%20Readings%202011/Falk_The%20Effect%20of%20Visitor's%20Agendas.pdf
Maldonado, Roberto Martinez, Judy Kay, and Kalina Yacef. “Analysing Knowledge Generation and Acquisition from Individual and Face-to-Face Collaborative Concept Mapping.” From Concept Maps: Theory, Methodology, Technology. Proc. of the Fifth Int. Conference on Concept Mapping, Valletta, Malta 2012. http://cmc.ihmc.us/cmc2012papers/cmc2012-p45.pdf
Novak, J. D. & A. J. Cañas. “The Theory Underlying Concept Maps and How to Construct Them, Technical Report IHMC CmapTools 2006-01 Rev 01-2008.” Florida Institute for Human and Machine Cognition, 2008. http://cmap.ihmc.us/Publications/ResearchPapers/TheoryUnderlyingConceptMaps.pdf.
Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and So...Brian Alpert
Social media has connected millions of people in ways never before possible, disrupting the landscape and breathing new life into the old questions: "Why is this important and how do we know it's working?" Only now, the answers are more complex. Today's landscape is a splintered collection of new channels, sublimely named yet inscrutable metrics, and a dizzying array of tools both free and paid, offering a dizzying range of possibilities with which to answer the classic analytics question, "What do I measure?" and its first cousin, "What does that have to do with our program?" At this MCN 2013 workshop, the presenters worked with participants to refine and articulate this conversation through a series of examples, case studies, and recommendations. In addition to social media, a healthy dose of web analytics is included, with a particular focus on Google Analytics.
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
How do you measure a relationship? Non-scientific lessons from a target audie...Erin Blasco
Erin Blasco's talk at "Defining and measuring social media success in museums and arts organizations" on Feb. 22, 2013 at NMAI, Part of Social Media Week DC.
I gave this workshop at the Mid-Atlantic Conference for Catholic educators in Baltimore on February 27, 2014. The purpose of the workshop was to show the what, when, where, how, and why for using clips and topic appropriate YouTube videos within classroom teaching, especially for religious education and character education.
Despite an explosion of scholarly interest in social media platforms and projects like Wikipedia, YouTube, and Digg, a yawning chasm persists in reconciling existing theories and assumptions about what motivates user contributions with observed behavior. I argue for a shift away from conceptualizing contributions to social media projects as altruistic, reciprocity seeking, or other concatenation of intrinsic and extrinsic motivations towards understanding the participants in these projects as gamers. This paper examines the evolution of Nupedia into Wikipedia to demonstrate how early policy choices affected the ability for the participatory environment to assume ludic properties. The case offers an example of how the misattribution of motivation or failure to anticipate these ludic imperatives can undermine editors’ motivations to contribute as well as the implications of designing environments and communities that engender and reproduce a ludic space.
How do you measure a relationship? Non-scientific lessons from a target audie...Erin Blasco
Erin Blasco's talk at "Defining and measuring social media success in museums and arts organizations" on Feb. 22, 2013 at NMAI, Part of Social Media Week DC.
I gave this workshop at the Mid-Atlantic Conference for Catholic educators in Baltimore on February 27, 2014. The purpose of the workshop was to show the what, when, where, how, and why for using clips and topic appropriate YouTube videos within classroom teaching, especially for religious education and character education.
Despite an explosion of scholarly interest in social media platforms and projects like Wikipedia, YouTube, and Digg, a yawning chasm persists in reconciling existing theories and assumptions about what motivates user contributions with observed behavior. I argue for a shift away from conceptualizing contributions to social media projects as altruistic, reciprocity seeking, or other concatenation of intrinsic and extrinsic motivations towards understanding the participants in these projects as gamers. This paper examines the evolution of Nupedia into Wikipedia to demonstrate how early policy choices affected the ability for the participatory environment to assume ludic properties. The case offers an example of how the misattribution of motivation or failure to anticipate these ludic imperatives can undermine editors’ motivations to contribute as well as the implications of designing environments and communities that engender and reproduce a ludic space.
Celebrating the Centennial of Airmail at the National Postal MuseumErin Blasco
Carrying three letters, groceries, and copies of the local newspaper, Fred Wiseman piloted a plane between Petaluma to Santa Rosa, California, possibly the first airmail flight! He took off on February 17, 1911, but made a forced landing due to engine trouble. He completed the flight the next day. The Smithsonian National Postal Museum celebrated his flight with a family festival on Saturday, February 19, 2011. Enjoy photos and anecdotes from the day!
Celebrating the Centennial of Airmail at the Postal MuseumErin Blasco
Carrying three letters, groceries, and copies of the local newspaper, Fred Wiseman piloted a plane between Petaluma to Santa Rosa, California, possibly the first airmail flight! He took off on February 17, 1911, but made a forced landing due to engine trouble. He completed the flight the next day.
The Smithsonian National Postal Museum celebrated his flight with a family festival on Saturday, February 19, 2011. Enjoy photos and anecdotes from the day!
National Postal Museum Holiday Card Workshop 2010Erin Blasco
Saturday’s Holiday Card Workshop has been over for about 72 hours and the workshop volunteers and I are still finding glitter in our hair, shoes, and clothes! About 140 people participated in this popular card-making workshop this year, which was led by Thalia Doukas, a local artist with a flair for festive, heartfelt holiday cards and crafting techniques. Take a look at some of the photos we took during the 2010 workshop!
Volunteer Opportunities - September 2010Erin Blasco
Postal Museum volunteers have two opportunities this year: Highlights Docents and Collection Connection Station Facilitators. This presentation describes the two positions.
Postal Museum Celebrates Elvis Presley's 75th BirthdayErin Blasco
The Postal Museum celebrated Elvis Presley's 75th birthday with a fun card making activity. We listened to "Return to Sender" and other Elvis tunes will crafting cards for friends and family.
Politics & Postage in the Great Depression: Stamps as PropagandaErin Blasco
Smithsonian National Postal Museum assistant curator of philately Daniel Piazza explains why stamps are effective propaganda in Politics & Postage in the Great Depression.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Defining and measuring social media success in museums: How do you measure a relationship?
1. HOW DO YOU MEASURE A
RELATIONSHIP?
@erinblasco, formerly of @postalmuseum, now at
@amhistorymuseum
Friday, February 22, 13
2. GEEK LOVE
The power of Twitter:
Stumbling upon a group of
30-somethings who were into
postal stuff but not hugely
aware of the Postal Museum.
Outreach project?
Mail art photos by Donovan Beeson. Creative Commons.
Friday, February 22, 13
3. YEAH OUTREACH PROJECT
• Twitter stalking
• Saying hello
• Flirting a bit
• Focus group via Google Hangout
• Decision to begin a mutually-beneficial outreach
project. My goal: increase their postal knowledge,
made them advocates. Theirs: fun, socializing around
postal topics. Mostly using social media.
Mail art photo by Donovan Beeson. Creative Commons.
Friday, February 22, 13
4. • Behaviors and attitudes that indicate that a target audience outreach
project that uses social media as one of its tools is going well:
• Humor - You need to know somebody well to really know how to make them laugh. Do they
joke with us?
• Amount and quality of effort - We asked them to take and tweet a relevant photo and use our
hashtag. How many did, how on-target were the photos?
• Introducing us to their friends
• Honesty - They tell us they honestly hate our website design. (Then offer to help fix it!)
• Commitment - Two local members of the audience volunteered with us.
• Language - Can you finish each other’s sentences?
• Meeting their goals - We wanted them to learn things and advocate for the museum. They
wanted to have fun and socialize around content interests. “Is the fun enough? Social enough?”
Friday, February 22, 13
5. OH NO.
This is kind of a one-sided relationship.
Friday, February 22, 13
6. • Staff and volunteer behaviors and attitudes
that indicate that a social media-based target
audience outreach project is going well:
• Ability to describe the target audience
• Ability to anticipate what the target audience might like or
not like in the museum
• Bringing up the audience during a decision-making
meeting
• Bookmarking a website that the target audience frequents
• Changing interpretation style to better suit audience
Friday, February 22, 13