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Adv 420
The document outlines a social media marketing campaign for a fashion magazine's April issue across Twitter, Facebook, and their website. Key points include: - The Twitter campaign gained over 1,000 new followers daily and responded to 30% of tweets. A promoted tweet cost $250,000. - The Facebook page gained 500 new likes daily through weekly giveaways and free fan page marketing. - The website saw over 10,000 international views daily by revamping the site and blogging about social media progress. - An April 30th fashion show and party was projected to cost $100,000 but promote the issue in other magazines and gain red carpet coverage. - The total projected
Adv 420
- 2. Web Site Facebook Twitter Followers LIKES Traffic •over 10,000 • gain 1,000 plus daily • gain 500 views daily • 250,000 for likes daily (international promoted trending • Weekly included) topic Give-away •Promote #VOGUEtakeover •Free Social media •Respond to at least marketing on sites 30 percent of tweets fan page •Weekly Give-away home screen
- 3. Viewers/ Followers 2000 4000 6000 8000 12000 10000 0 3/31/08 4/2/08 4/4/08 4/6/08 4/8/08 4/10/08 4/12/08 4/14/08 Days in April 4/16/08 4/18/08 4/20/08 4/22/08 4/24/08 4/26/08 4/28/08 Twitter Website Facebook
- 4. Twitter •Cost: 250,000 forpromoted tweet •Celebrity PR: 250-500 thousand •Fashion Bloggers: 500 dollars 1- 2 •April 30th 2012 #VOGUEtakeover
- 5. Facebook • Cost: FREE! •Share pictures • Share videos of April issue preparation • Consistent Status Updates • Picture of weekly give-away
- 6. Website • Cost: 10,000 • Revamp site for April • Blogging social media progress • Celebrity interaction • April 30th fashion show and after party preperation
- 7. April 30th • Cost: 100,000 Fashion Show/Party • Promoted in other magazines • Red Carpet coverage • Ciroc and Audi Endorsement • Celebration to ending a great campaign
- 8. Projected budget • $360,000on entire campaign • Expected sales Print/Digital: $700,000 • 20 percent higher than last April
- 9. Gain • New readers •New social media followers • Higher projected sales for the next 3 months without high costing campaign
- 10.