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Twitter.In.200.Days
- 1. Data from @eacconference Editors’ Association of Canada Vancouver 2011 Conference Twitter in 200 days Dec 2010 to Jun 2011
- 2. The purpose was to interact with the existing writing and editing communities and specifically: • Build awareness of the EAC • Heighten interest in the Conference • Promote EAC’s professional services 2
- 3. Three paths were planned to achieve these goals: • Broadcast messages about the EAC and the Conference • Build an online community of communicators – This became the main goal • Offer relevant help, advice and resources 3
- 4. From March onwards, the account was consistently linking/pointing people to the website via tweeting with them about: • Conference schedule, speakers and location • Becoming a member • Benefits of membership • Hiring writers, editors and communicators • Existing prominent members • Professional development seminars • Etc. 4
- 5. 200 days of activity 900 800 700 600 500 Tweets 400 Followers 300 200 Mentions 100 DMs 0 5
- 6. Graph key • Tweets shows the number of Twitter micro-blogs published by @eacconference • Followers refers to subscribers of the @eacconference Twitter account • Mentions are often re-tweets but also any occurrence of “@eacconference” tweeted by someone else • DMs refers to direct messages sent by @eacconference (you can only send a DM to someone who is following you) 6
- 7. What some were saying 7
- 8. Activity, days 1 to 50 250 200 150 Tweets Followers 100 Mentions DMs 50 0 1st Jan-05 Jan-08 tweet 8
- 9. Highlights, days 1 to 50 • December: Initial activity revolved around tweets and re-tweets about blogs and related stories on writing and editing • Jan 5: Connections were made with conference speakers, presenters and organizers • Jan 8: @congredelacr Twitter account started • Jan 10: New avatars for @congredelacr and @eacconference launched 9
- 10. Activity, days 51 to 100 400 350 300 250 Tweets 200 Followers Mentions 150 DMs 100 50 0 Feb Feb-24 Mar 10
- 11. Highlights, days 51 to 100 • January and February: Tweets are pointing to EAC’s professional development seminars and workshops • Feb 23: The first tweet about the conference—a reply to a question for more information about the Conference and speaker schedule • Feb 24: Conference website goes live and details are released throughout March 11
- 12. Activity, days 101 to 150 600 500 400 Tweets 300 Followers Mentions 200 DMs 100 0 Mar- Mar- Apr Apr- 18 25 08 12
- 13. Highlights, days 101 to 150 • March 18 and 25: Follow Friday(FF) lets people with similar interests network and these two dates were productive for the @eacconference community • April 1: Early-bird pricing on conference tickets closes • April 8: Conference details are extensively tweeted, on a Friday no less, so anyone sent to the @eacconference Twitter page via an FF mention will also see the tweets carrying Conference information and links 13
- 14. Issue #1: Fluctuating subscriber rate • In general, increased tweeting and mentions led to an increase in followers • There are two notable exceptions where increased tweeting didn’t result in an equivalent increase in followers – April 1: Early-bird registration deadline – May 27 to 29: Conference, when most tweeting and mentions happened 14
- 15. Issue #2: Adapting to flux • Twitter plans were based on the overall conference plans • E.g. As interest in the event and @eacconference climbed, when venue- capacity in particular became a factor, attention was taken away from looking for potential attendees and used to further converse with the established community of communicators 15
- 16. Activity, days 151 to 200 900 800 700 600 500 Tweets Followers 400 Mentions 300 DMs 200 100 0 May- 27 16
- 17. Highlights, days 151 to 200 • May 27: The three-day Vancouver 2011 EAC Conference begins • The Conference and the city are enjoyed by attendees • Conference participants tweeted throughout the conference while attending sessions and networking in the real-world • During the Conference there is an increase in tweeting and mentions, but there is no equivalent increase in followers • There continues to be a slow increase in followers into June 17
- 18. Tip #1: Know your followers • Twitter allows the creation of lists/groups – Looking at the Ontario list would show editors following @eacconference that are based in Ontario, and so on • @eacconference only listed people that were both – part of the writing and editing community, or provided a relevant service, and – followed the @eacconference account 18
- 19. Breakdown of 150 followers, mid-Jan Identifiable Twitter Accounts EAC Members 10% Editors in Vancouver 9% Misc. 35% Calgary Toronto 3% 3% Victoria 1% Canadian Writers West Coast 17% multimedia talent 22% 19
- 20. Breakdown of 300 followers, mid-Apr Identifiable Twitter Accounts EAC members Editors in and 8% around Metro Indexers, Vancouver 2% Misc. 11% 12% Editors in Alberta Victoria 4% 1% Canadian Ontario Writers 5% 25% West Coast Resources Multimedia 13% 19% 20
- 21. Tip #2: Watch for spam Tweets will appear that bear no relation to the event and are trying to hijack the audience Via twitter.com, or TweetDeck etc., you can take steps to prevent the user from spamming you again 21
- 22. Tip #3: Connect courteously • @CTVCanadaAM started following @eacconference in April and only then did we follow back • We said thanks for the follow • @eacconference invited it and its followers to participate and follow the conference via Twitter – Referred them to the Twitter hashtags #EAC2011 and #EAC11 22