The document describes a market information system implemented in Mali to link forest product producers to buyers. Tree Aid and Sahel Eco set up a system using mobile phones, community radio stations, and newspapers to share price and product information. This allowed producers to find better markets and prices for products like honey, shea nuts, and tamarind. After two years, producer groups saw increases in sales, prices, and incomes from forest products. The system helped producers gain more power in the market by allowing them to contact buyers directly.
Agricultural marketing involves all activities related to moving farm products to consumers, including planning production, harvesting, packing, transporting, storing, processing, distributing, advertising and selling. In Western countries, governments provide significant support to farmers for these activities through organizations like the USDA Agricultural Marketing Service. Developing countries are also establishing their own agricultural marketing units within ministries of agriculture. Effective agricultural marketing requires well-functioning infrastructure, market information systems, training in marketing skills, and advisory services that help farmers and others in the supply chain understand buyer needs.
Commercialised supply of training & certification to improve quality and safe...ILRI
Presentation by Amos Omore to Conference on Climate Change Adaptation Strategies, Capacity Building and Agricultural Innovations to Improve Livelihoods in Eastern and Central Africa: Post-Copenhagen, Addis Ababa, Ethiopia, 7 – 9 June 2010
The document discusses potential areas of partnership between the International Fund for Agricultural Development (IFAD) and the International Food Policy Research Institute (IFPRI) to address IFAD's needs through IFPRI's expertise in agricultural marketing research. Key areas identified include global and domestic trade issues, value chain analysis, market infrastructure and institutions, food safety, and cross-cutting analytical methods. Next steps proposed are bilateral discussions with IFAD country program managers, country visits, and revised work plans.
Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.
The document discusses agricultural marketing problems and remedial measures in India. It outlines problems like inadequate storage, lack of grading and standardization, and middlemen malpractices. Remedial measures proposed include cooperative marketing, regulated markets established by statute, and state trading to reduce price fluctuations. Expansion of market infrastructure through regulated markets, improved transport, information dissemination, and grading standards are also suggested.
Marketing of agriculture produce in Pakistan By Allah Dad Khan Mr.Allah Dad Khan
This document discusses agricultural marketing in Pakistan. It provides definitions of marketing and outlines the current status of agricultural marketing in the country. Farmers currently sell their produce through several methods - directly to traders and shopkeepers in villages below market price, in local markets, or through cooperative marketing which has failed in Pakistan. The document also discusses the essentials of marketing mix, problems in agricultural marketing such as weak competitiveness and role of middlemen, and potential solutions like improved market infrastructure and information. It covers topics like types of risks for producers, components of a marketing plan, and the emergence of market-led extension approaches.
Farmers' Markets: Marketing and Business GuideElisaMendelsohn
This document provides guidance for organizing and operating a successful farmers' market. It discusses organizing a new market, including addressing leadership, management, vendor membership, location, hours of operation, products sold, and rules. Farmers' markets offer advantages for both farmers, such as selling directly to consumers at retail prices, and customers, who enjoy interacting with farmers and the social experience. Successful markets require planning rules and regulations to prevent issues and draw customers with a festive atmosphere and locally-grown food.
Agricultural marketing involves all activities related to moving farm products to consumers, including planning production, harvesting, packing, transporting, storing, processing, distributing, advertising and selling. In Western countries, governments provide significant support to farmers for these activities through organizations like the USDA Agricultural Marketing Service. Developing countries are also establishing their own agricultural marketing units within ministries of agriculture. Effective agricultural marketing requires well-functioning infrastructure, market information systems, training in marketing skills, and advisory services that help farmers and others in the supply chain understand buyer needs.
Commercialised supply of training & certification to improve quality and safe...ILRI
Presentation by Amos Omore to Conference on Climate Change Adaptation Strategies, Capacity Building and Agricultural Innovations to Improve Livelihoods in Eastern and Central Africa: Post-Copenhagen, Addis Ababa, Ethiopia, 7 – 9 June 2010
The document discusses potential areas of partnership between the International Fund for Agricultural Development (IFAD) and the International Food Policy Research Institute (IFPRI) to address IFAD's needs through IFPRI's expertise in agricultural marketing research. Key areas identified include global and domestic trade issues, value chain analysis, market infrastructure and institutions, food safety, and cross-cutting analytical methods. Next steps proposed are bilateral discussions with IFAD country program managers, country visits, and revised work plans.
Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.
The document discusses agricultural marketing problems and remedial measures in India. It outlines problems like inadequate storage, lack of grading and standardization, and middlemen malpractices. Remedial measures proposed include cooperative marketing, regulated markets established by statute, and state trading to reduce price fluctuations. Expansion of market infrastructure through regulated markets, improved transport, information dissemination, and grading standards are also suggested.
Marketing of agriculture produce in Pakistan By Allah Dad Khan Mr.Allah Dad Khan
This document discusses agricultural marketing in Pakistan. It provides definitions of marketing and outlines the current status of agricultural marketing in the country. Farmers currently sell their produce through several methods - directly to traders and shopkeepers in villages below market price, in local markets, or through cooperative marketing which has failed in Pakistan. The document also discusses the essentials of marketing mix, problems in agricultural marketing such as weak competitiveness and role of middlemen, and potential solutions like improved market infrastructure and information. It covers topics like types of risks for producers, components of a marketing plan, and the emergence of market-led extension approaches.
Farmers' Markets: Marketing and Business GuideElisaMendelsohn
This document provides guidance for organizing and operating a successful farmers' market. It discusses organizing a new market, including addressing leadership, management, vendor membership, location, hours of operation, products sold, and rules. Farmers' markets offer advantages for both farmers, such as selling directly to consumers at retail prices, and customers, who enjoy interacting with farmers and the social experience. Successful markets require planning rules and regulations to prevent issues and draw customers with a festive atmosphere and locally-grown food.
This document outlines several key institutions that were established to improve agricultural marketing opportunities and increase farmer incomes in India. The Council for State Agricultural Marketing Boards (COSAMB) was established in 1988 to monitor and coordinate the activities of state agricultural marketing boards. The Food Corporation of India, established in 1965, works to procure agricultural products at incentive prices and address price fluctuations through its purchase and distribution network. The Commission for Agricultural Costs and Prices (CACP), also established in 1965, makes recommendations to the government of India on minimum support prices and procurement prices. The Agricultural and Processed Food Products Export Development Authority (APEDA), founded in 1986, links Indian farmers to global markets and promotes agro-exports.
Farmers are unable to play well in the agricultural marketing fieldBITM
Farmers in Bangladesh face many challenges in agricultural marketing due to problems like many middlemen reducing prices, high transportation and storage costs, lack of market information, and small landholdings. Recommendations to address these issues include providing farmers training in agribusiness, establishing market information systems, developing cooperatives for collective bargaining, expanding agro-industries to process surplus supply, and increasing government support through infrastructure and price controls.
Explains the role of information and knowledge in agricultural marketing, shares the initiatives by Government, private, NGOs and farmers organisations, indicates ICT advances which transform agricultural research-extension-marketing scenarios.
Value Chain Bankrolling: Strategy towards enhancing growth in Agriculture sec...IJMER
This document discusses value chain financing as a strategy to enhance growth in India's agriculture sector. It defines key concepts like value chains and supply chains. It also outlines a 3-pronged strategy for value chain financing: 1) Understand the market in-depth, 2) Finance activities along the entire value chain, and 3) Develop strategic partnerships along the chain. The document advocates for financing the entire agricultural value chain from inputs to production to processing and marketing in order to reduce risks and costs compared to isolated financing of individual activities. This integrated approach could boost India's agriculture sector and reduce food waste.
Agricultural marketing involves all activities related to the movement of farm products from producers to consumers. It includes identifying consumer needs, procuring farm inputs, transporting and storing agricultural goods, and satisfying consumer demand in a profitable way. The marketing process aims to estimate demand for inputs and ensure regular supply of farm outputs. Understanding the perspectives of various stakeholders such as farmers, consumers, traders and government is important. Agricultural products have unique characteristics compared to manufactured goods such as perishability, seasonality, bulkiness and quality variations, which influence marketing approaches.
AGRICULTURAL VALUE CHAINS AND SMALLHOLDER PRODUCER RELATIONS IN THE CONTEXT O...ijmvsc
Access to regional markets by small scale producers remains a problem in Southern Africa, yet retailing is
becoming big business. A proliferation of supermarkets has been witnessed since the 1990s with South
Africa’s Shoprite supermarket becoming a major player in African markets. Supermarkets play a critical
role of food systems development in Southern Africa but theissues of concern pertain to how increased
aggregate value can be generated for agricultural produce whilst at the same time retaining more value
nationally/locally for smallholder agricultural producers. This paper focuses on small producers,
characterising food systems evolution in Southern Africa and highlighting how small producers are
relating with supermarkets. Drawing on existing empirical work to examine successful agribusiness
initiatives for smallholder farmers in Africa in accessing regional value chains, the paper argues that
ineffective regional policies contribute to forces preventing upgrading of smallholder farmers into regional
markets. An analysis that synthesises various emerging issues regarding the relations between
supermarkets and small producers is presented to inform research themes for uptake into policy
formulation.
Importance Of Marketing And Peculiarities Of Agricultural Produceamit9099
1. India has a large number of unregulated agricultural markets that are prone to exploitation by commission agents. Regulated markets aim to address issues like high commissions, lack of transparency, and poor infrastructure.
2. The government has established over 6,000 regulated markets across states. These markets are managed by committees that oversee transparent auctioning and set standards. Cooperative marketing societies also help market agricultural goods.
3. Key features of regulated markets include market committees, licensing of agents, and market fees. Their goal is to ensure fair prices for farmers and reduce non-functional margins.
Agriculture marketing involves the process of transferring agricultural goods from the producer to the consumer. It includes pre-harvest and post-harvest operations, assembly, grading, storage, transportation, and distribution. Agriculture marketing in Pakistan faces several problems, including a long chain of middlemen that reduce farmers' returns, low-quality produce due to poor production practices, costly and inadequate transportation and storage infrastructure, and lack of market knowledge among farmers. Reforms are needed to improve the agricultural marketing system in Pakistan.
THE MAJOR PROBLEMS CONFRONTING AGRICULTURAL MARKETING IN NIGERIA AND SUGGEST ...Folarin Gbolahan
Over the years, major changes came into effect to improve the agricultural marketing system. Many institutions viz., the regulated markets, marketing boards, cooperative marketing institutions, warehousing cooperatives etc., have been established primarily to help the farmers. However, various studies indicated that modernization in agricultural marketing could not keep pace with the technological adoptions in agriculture. The various marketing functions viz., grading, standardization, storage, market intelligence, etc., need to be improved to meet the present day requirements of the farmers. In improving the marketing system for food and livestock in developing countries as Nigeria, it is pertinent to understand the nature of marketing problems as it is only by doing this that workable solution can be found to them. Indeed such knowledge of marketing problems would give information as to why markets are not developing and what measures are required to develop the markets.
Win-wins in forest product value chains? How governance impacts the sustain...Verina Ingram
This document summarizes Verina Ingram's PhD thesis on how governance impacts the sustainability of livelihoods based on non-timber forest products from Cameroon. The thesis examined 7 value chains involving over 225 non-timber forest products traded by approximately 34,000 people. It found that while some products like gum arabic and honey were sustainably governed, most people earned inadequate incomes from NTFPs and faced an unsustainable lack of governance. The thesis concluded governance must recognize customary and market approaches, support cultivation, address corruption, and protect vulnerable harvesters to improve livelihoods and sustainability over time.
The document discusses various problems faced in agricultural marketing in India, including a large number of middlemen reducing farmers' profits, small landholdings, forced sales, lack of transportation and storage facilities, and issues with the APMC Acts. It provides suggestions to improve the situation such as establishing regulated markets, improving marketing channels through direct sales, contract farming, improving grading/standardization, handling/packing, transportation, and providing market information, training and credit access to farmers. Amending the APMC Acts and increasing government investment in agricultural infrastructure are also recommended.
Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on C...IJSB
This document summarizes a research paper about the usage of mobile phones in rural agricultural marketing in Bangladesh. It finds that mobile phones are increasingly being used by farmers and rural market participants to access agricultural information and markets. Farmers can use mobile phones to get timely information on market prices, weather forecasts, and connect directly with buyers. This improves transparency and allows farmers to get better prices for their produce. However, the document also notes some challenges to mobile phone adoption in rural areas, such as lack of infrastructure, high costs, and low literacy. The study uses surveys and statistical analysis to examine how mobile phone use impacts agricultural marketing linkages and rural livelihoods in Bangladesh.
Agriculture Marketing (Mkt165) chapter 1-introductionwatak manga pilu
The document provides an overview of agricultural marketing concepts. It discusses key topics such as the definition of agricultural marketing, farm marketing, the agricultural marketing circle, agribusiness marketing, marketing utilities, marketing concepts, the importance of marketing, the food and fiber system, the development and role of agricultural marketing, and the structure of agricultural products and production. The main purpose is to introduce foundational concepts in agricultural marketing.
Agricultural Marketing and Economic DevelopmentFazlul Hoque
This document discusses the importance and history of agricultural marketing. It outlines key benefits including increased farm income, market widening, and employment creation. It also examines factors that influence marketable surplus such as farm size, production levels, and consumption habits. Finally, it provides characteristics of ideal marketing systems, including pricing efficiency based on transportation and storage costs.
This presentation says all about Regulation of agricultural marketing, regulated markets, state agricultural marketing boards, recent initiatives for improving agricultural marketing.
This document discusses various topics related to agricultural marketing, including:
1. It defines markets and the key elements of a market, including place, participants, exchange relationships, and negotiated prices.
2. It categorizes markets based on factors like the nature of competition, location, regulation, end users, products traded, and coverage.
3. It describes different types of markets like consumer markets, industrial markets, factor markets, product markets, domestic markets, and international markets.
4. It discusses important marketing functions like exchange, physical distribution, grading and standardization, financing, risk bearing, and market information.
5. It also covers topics like agricultural marketing systems, cooperatives, and
AGMARKNET is an e-governance portal launched in 2000 by the Directorate of Marketing and Inspection in India with the goal of connecting farmers to agricultural markets. It aims to link 7,000 wholesale markets across India to disseminate vital market information like prices and demand to farmers. Currently about 1,800 markets have been linked with the target of 2,500 by 2007. The portal provides a database of 300 commodities and 2,000 varieties with price and arrival information in 8 languages. It helps farmers make informed decisions by giving them access to local market conditions and prices.
This document summarizes CIAT's intervention to promote chayote production and marketing in Tan Lac district of Vietnam. The intervention aimed to diversify crops and increase incomes for ethnic minority farmers. In the first season, CIAT helped establish a local collection network to link farmers to provincial markets. This led to increased production, sales, and incomes. In the second season, CIAT helped collectors access higher-paying markets in Hanoi and develop input supply chains, further increasing sales, incomes, and sustainability of the chayote value chain. The intervention showed that facilitating market access, collective action, and private sector engagement can effectively promote crop diversification and rural incomes.
The document discusses various schemes and programmes related to agricultural marketing in India. It outlines key central government schemes like the Integrated Scheme for Agricultural Marketing (ISAM) which aims to promote agricultural infrastructure and market access for farmers. Other schemes discussed include Rural Godown Schemes for storage, the Marketing Research and Information Network for disseminating market data, and initiatives by the Directorate of Marketing and Inspection and Agricultural Marketing Adviser to integrate agricultural development and marketing across India. The document also provides details on agricultural marketing agencies, grading standards, and the objectives and components of central government schemes.
This document summarizes the key challenges facing India's agricultural marketing system and price support policies. It identifies the main problems as inefficient marketing infrastructure, excessive government intervention and regulations, lack of rural credit access for farmers, and price and marketing risks faced by farmers. The document recommends priority areas for reform, including simplifying agricultural marketing and food processing regulations, improving the agricultural price policy's implementation and management of food stocks, expanding contract farming and insurance programs to reduce farmers' marketing and price risks. Overall, the document analyzes issues plaguing India's agricultural system and proposes policy suggestions to strengthen marketing, support farmers' incomes, and promote rural development.
The document discusses a USAID-funded project assessing the requirements for electronically linking farmers with markets in Ethiopia, Rwanda, and Bangladesh. The project aims to determine what marketing and distribution issues could be addressed by developing an SMS mobile platform. Researchers conducted meetings and concept mapping workshops with farmers, businesses, and extension specialists to identify issues and desired technology features. Concept mapping is described as a structured process that helps groups brainstorm, organize, and prioritize ideas to develop an interpretable view of interconnected concepts.
The author began using Facebook in June 2010 with only 5 friends and a profile picture. Through hard work, they increased their friend count to 50 and became a leader among their Facebook friends. After further effort, the author achieved 100 Facebook friends and established an identity on the platform. The document encourages others to work hard growing their own friend lists on Facebook to become well known as someone with a high friend count.
This document outlines several key institutions that were established to improve agricultural marketing opportunities and increase farmer incomes in India. The Council for State Agricultural Marketing Boards (COSAMB) was established in 1988 to monitor and coordinate the activities of state agricultural marketing boards. The Food Corporation of India, established in 1965, works to procure agricultural products at incentive prices and address price fluctuations through its purchase and distribution network. The Commission for Agricultural Costs and Prices (CACP), also established in 1965, makes recommendations to the government of India on minimum support prices and procurement prices. The Agricultural and Processed Food Products Export Development Authority (APEDA), founded in 1986, links Indian farmers to global markets and promotes agro-exports.
Farmers are unable to play well in the agricultural marketing fieldBITM
Farmers in Bangladesh face many challenges in agricultural marketing due to problems like many middlemen reducing prices, high transportation and storage costs, lack of market information, and small landholdings. Recommendations to address these issues include providing farmers training in agribusiness, establishing market information systems, developing cooperatives for collective bargaining, expanding agro-industries to process surplus supply, and increasing government support through infrastructure and price controls.
Explains the role of information and knowledge in agricultural marketing, shares the initiatives by Government, private, NGOs and farmers organisations, indicates ICT advances which transform agricultural research-extension-marketing scenarios.
Value Chain Bankrolling: Strategy towards enhancing growth in Agriculture sec...IJMER
This document discusses value chain financing as a strategy to enhance growth in India's agriculture sector. It defines key concepts like value chains and supply chains. It also outlines a 3-pronged strategy for value chain financing: 1) Understand the market in-depth, 2) Finance activities along the entire value chain, and 3) Develop strategic partnerships along the chain. The document advocates for financing the entire agricultural value chain from inputs to production to processing and marketing in order to reduce risks and costs compared to isolated financing of individual activities. This integrated approach could boost India's agriculture sector and reduce food waste.
Agricultural marketing involves all activities related to the movement of farm products from producers to consumers. It includes identifying consumer needs, procuring farm inputs, transporting and storing agricultural goods, and satisfying consumer demand in a profitable way. The marketing process aims to estimate demand for inputs and ensure regular supply of farm outputs. Understanding the perspectives of various stakeholders such as farmers, consumers, traders and government is important. Agricultural products have unique characteristics compared to manufactured goods such as perishability, seasonality, bulkiness and quality variations, which influence marketing approaches.
AGRICULTURAL VALUE CHAINS AND SMALLHOLDER PRODUCER RELATIONS IN THE CONTEXT O...ijmvsc
Access to regional markets by small scale producers remains a problem in Southern Africa, yet retailing is
becoming big business. A proliferation of supermarkets has been witnessed since the 1990s with South
Africa’s Shoprite supermarket becoming a major player in African markets. Supermarkets play a critical
role of food systems development in Southern Africa but theissues of concern pertain to how increased
aggregate value can be generated for agricultural produce whilst at the same time retaining more value
nationally/locally for smallholder agricultural producers. This paper focuses on small producers,
characterising food systems evolution in Southern Africa and highlighting how small producers are
relating with supermarkets. Drawing on existing empirical work to examine successful agribusiness
initiatives for smallholder farmers in Africa in accessing regional value chains, the paper argues that
ineffective regional policies contribute to forces preventing upgrading of smallholder farmers into regional
markets. An analysis that synthesises various emerging issues regarding the relations between
supermarkets and small producers is presented to inform research themes for uptake into policy
formulation.
Importance Of Marketing And Peculiarities Of Agricultural Produceamit9099
1. India has a large number of unregulated agricultural markets that are prone to exploitation by commission agents. Regulated markets aim to address issues like high commissions, lack of transparency, and poor infrastructure.
2. The government has established over 6,000 regulated markets across states. These markets are managed by committees that oversee transparent auctioning and set standards. Cooperative marketing societies also help market agricultural goods.
3. Key features of regulated markets include market committees, licensing of agents, and market fees. Their goal is to ensure fair prices for farmers and reduce non-functional margins.
Agriculture marketing involves the process of transferring agricultural goods from the producer to the consumer. It includes pre-harvest and post-harvest operations, assembly, grading, storage, transportation, and distribution. Agriculture marketing in Pakistan faces several problems, including a long chain of middlemen that reduce farmers' returns, low-quality produce due to poor production practices, costly and inadequate transportation and storage infrastructure, and lack of market knowledge among farmers. Reforms are needed to improve the agricultural marketing system in Pakistan.
THE MAJOR PROBLEMS CONFRONTING AGRICULTURAL MARKETING IN NIGERIA AND SUGGEST ...Folarin Gbolahan
Over the years, major changes came into effect to improve the agricultural marketing system. Many institutions viz., the regulated markets, marketing boards, cooperative marketing institutions, warehousing cooperatives etc., have been established primarily to help the farmers. However, various studies indicated that modernization in agricultural marketing could not keep pace with the technological adoptions in agriculture. The various marketing functions viz., grading, standardization, storage, market intelligence, etc., need to be improved to meet the present day requirements of the farmers. In improving the marketing system for food and livestock in developing countries as Nigeria, it is pertinent to understand the nature of marketing problems as it is only by doing this that workable solution can be found to them. Indeed such knowledge of marketing problems would give information as to why markets are not developing and what measures are required to develop the markets.
Win-wins in forest product value chains? How governance impacts the sustain...Verina Ingram
This document summarizes Verina Ingram's PhD thesis on how governance impacts the sustainability of livelihoods based on non-timber forest products from Cameroon. The thesis examined 7 value chains involving over 225 non-timber forest products traded by approximately 34,000 people. It found that while some products like gum arabic and honey were sustainably governed, most people earned inadequate incomes from NTFPs and faced an unsustainable lack of governance. The thesis concluded governance must recognize customary and market approaches, support cultivation, address corruption, and protect vulnerable harvesters to improve livelihoods and sustainability over time.
The document discusses various problems faced in agricultural marketing in India, including a large number of middlemen reducing farmers' profits, small landholdings, forced sales, lack of transportation and storage facilities, and issues with the APMC Acts. It provides suggestions to improve the situation such as establishing regulated markets, improving marketing channels through direct sales, contract farming, improving grading/standardization, handling/packing, transportation, and providing market information, training and credit access to farmers. Amending the APMC Acts and increasing government investment in agricultural infrastructure are also recommended.
Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on C...IJSB
This document summarizes a research paper about the usage of mobile phones in rural agricultural marketing in Bangladesh. It finds that mobile phones are increasingly being used by farmers and rural market participants to access agricultural information and markets. Farmers can use mobile phones to get timely information on market prices, weather forecasts, and connect directly with buyers. This improves transparency and allows farmers to get better prices for their produce. However, the document also notes some challenges to mobile phone adoption in rural areas, such as lack of infrastructure, high costs, and low literacy. The study uses surveys and statistical analysis to examine how mobile phone use impacts agricultural marketing linkages and rural livelihoods in Bangladesh.
Agriculture Marketing (Mkt165) chapter 1-introductionwatak manga pilu
The document provides an overview of agricultural marketing concepts. It discusses key topics such as the definition of agricultural marketing, farm marketing, the agricultural marketing circle, agribusiness marketing, marketing utilities, marketing concepts, the importance of marketing, the food and fiber system, the development and role of agricultural marketing, and the structure of agricultural products and production. The main purpose is to introduce foundational concepts in agricultural marketing.
Agricultural Marketing and Economic DevelopmentFazlul Hoque
This document discusses the importance and history of agricultural marketing. It outlines key benefits including increased farm income, market widening, and employment creation. It also examines factors that influence marketable surplus such as farm size, production levels, and consumption habits. Finally, it provides characteristics of ideal marketing systems, including pricing efficiency based on transportation and storage costs.
This presentation says all about Regulation of agricultural marketing, regulated markets, state agricultural marketing boards, recent initiatives for improving agricultural marketing.
This document discusses various topics related to agricultural marketing, including:
1. It defines markets and the key elements of a market, including place, participants, exchange relationships, and negotiated prices.
2. It categorizes markets based on factors like the nature of competition, location, regulation, end users, products traded, and coverage.
3. It describes different types of markets like consumer markets, industrial markets, factor markets, product markets, domestic markets, and international markets.
4. It discusses important marketing functions like exchange, physical distribution, grading and standardization, financing, risk bearing, and market information.
5. It also covers topics like agricultural marketing systems, cooperatives, and
AGMARKNET is an e-governance portal launched in 2000 by the Directorate of Marketing and Inspection in India with the goal of connecting farmers to agricultural markets. It aims to link 7,000 wholesale markets across India to disseminate vital market information like prices and demand to farmers. Currently about 1,800 markets have been linked with the target of 2,500 by 2007. The portal provides a database of 300 commodities and 2,000 varieties with price and arrival information in 8 languages. It helps farmers make informed decisions by giving them access to local market conditions and prices.
This document summarizes CIAT's intervention to promote chayote production and marketing in Tan Lac district of Vietnam. The intervention aimed to diversify crops and increase incomes for ethnic minority farmers. In the first season, CIAT helped establish a local collection network to link farmers to provincial markets. This led to increased production, sales, and incomes. In the second season, CIAT helped collectors access higher-paying markets in Hanoi and develop input supply chains, further increasing sales, incomes, and sustainability of the chayote value chain. The intervention showed that facilitating market access, collective action, and private sector engagement can effectively promote crop diversification and rural incomes.
The document discusses various schemes and programmes related to agricultural marketing in India. It outlines key central government schemes like the Integrated Scheme for Agricultural Marketing (ISAM) which aims to promote agricultural infrastructure and market access for farmers. Other schemes discussed include Rural Godown Schemes for storage, the Marketing Research and Information Network for disseminating market data, and initiatives by the Directorate of Marketing and Inspection and Agricultural Marketing Adviser to integrate agricultural development and marketing across India. The document also provides details on agricultural marketing agencies, grading standards, and the objectives and components of central government schemes.
This document summarizes the key challenges facing India's agricultural marketing system and price support policies. It identifies the main problems as inefficient marketing infrastructure, excessive government intervention and regulations, lack of rural credit access for farmers, and price and marketing risks faced by farmers. The document recommends priority areas for reform, including simplifying agricultural marketing and food processing regulations, improving the agricultural price policy's implementation and management of food stocks, expanding contract farming and insurance programs to reduce farmers' marketing and price risks. Overall, the document analyzes issues plaguing India's agricultural system and proposes policy suggestions to strengthen marketing, support farmers' incomes, and promote rural development.
The document discusses a USAID-funded project assessing the requirements for electronically linking farmers with markets in Ethiopia, Rwanda, and Bangladesh. The project aims to determine what marketing and distribution issues could be addressed by developing an SMS mobile platform. Researchers conducted meetings and concept mapping workshops with farmers, businesses, and extension specialists to identify issues and desired technology features. Concept mapping is described as a structured process that helps groups brainstorm, organize, and prioritize ideas to develop an interpretable view of interconnected concepts.
The author began using Facebook in June 2010 with only 5 friends and a profile picture. Through hard work, they increased their friend count to 50 and became a leader among their Facebook friends. After further effort, the author achieved 100 Facebook friends and established an identity on the platform. The document encourages others to work hard growing their own friend lists on Facebook to become well known as someone with a high friend count.
The document discusses the experiences of implementing a Master of Science in Agricultural Information and Communication Management (MSc AICM) program in Eastern and Central Africa. Key points:
1) A 2005 training needs assessment found few professionals in the region had skills in agricultural information and communication management.
2) The MSc AICM program was launched in 2008 at Egerton University in Kenya and has since expanded to the University of Nairobi and Haramaya University in Ethiopia.
3) To date, 85 students have graduated or are enrolled across the three universities, though the original goal was larger. Challenges include limited funding and capacity.
4) Opportunities for collaboration include internships
Média svět ani neodrážejí, ani neopakují – novinář totiž není kronikářem, ale interpretem, často specificky unifikovaných informací pro své publikum. Média prý pouze “obchodují” s iluzemi, příběhy a pohádkami. Je v nich prostor i pro seriózní informace? Ano, ale pokud chcete upoutat tou vaší zprávou, je důležité, aby skutečně zaujala a vynikla mezi ostatními „tuctovými.“ Jak ale nejlépe oslovit média?
Lexikon mediálních kouzel aneb život s médii v roce 2013Martin Maruniak
Přednáška pro studenty Fakulty marketingových komunikací Univerzity Tomáše Bati ve Zlíně o tom jak fungují média. Fenomény současných médií a jak by mělo PR k tomu přistoupit.
This document summarizes Nawsheen Hosenally's blog "Nawsheen's World" which focuses on youth, agriculture, and ICTs. The blog was created in 2008 but began focusing more on agriculture after a 2011 training. It shares information, best practices, and success stories regarding youth and agriculture from Mauritius and the region. Maintaining the blog provides an outlet to share opinions and track activities while improving skills. However, blogging can be time-consuming and dependent on internet connectivity. The blog has helped increase networking and understanding of agricultural issues for the author.
This document discusses the challenges facing global agriculture in the 21st century and how information and communication technologies (ICT) can help address these challenges in a sustainable way. Key points include:
- Agricultural productivity dramatically increased in the 20th century but relied heavily on chemicals and resources, threatening sustainability.
- Issues for 21st century agriculture include food shortages due to population growth, land and water constraints, and climate change impacts.
- ICT can help optimize agriculture through precision applications, cost reduction, robust production, food safety/traceability, and research support.
- Challenges include acquiring detailed local data, sharing data/applications globally, and addressing language/literacy barriers for small farmers.
-
Capitalization rules dictate capitalizing the first word of every sentence, direct quotation, the pronoun I, days of the week and months of the year, the first word of every line of poetry, and holidays and special days.
This document reviews coffee production and marketing in Ethiopia. It discusses coffee production systems in the country, which include forest coffee, semi-managed forest coffee, garden coffee, and plantation coffee. Coffee is an important crop for Ethiopia, employing many people and being its largest export. However, production has faced constraints like lack of infrastructure, technology, and rainfall variability. The marketing of coffee also faces issues like price volatility, poor market access, and low prices paid to producers. The review recommends improving production through development of improved varieties and marketing through increasing traders and market infrastructure.
The importance of marketing to any business can not be over emphasized . There are so many defects in the present
marketing system such as the way of making the prospective customers know the products the firms have, locating
the right firms that have the products needed by consumers. The broad objective of this work is to assess the use of
emarketing by agribusiness firms in South Eastern Nigeria. Specifically, the study ascertains the extent of use of
emarketing by agribusiness firm in south east, the perception of the agribusiness firms to the use of emarketing in
their business, and the performance of firms as they age in e-marketing. The data were obtained from primary
sources through well-structured questionnaire, observation and oral interviews. The data were analyzed using
descriptive statistics, regression and likert rating scale techniques. Findings from the study show that e-marketing
has not be fully adopted in south east Nigeria, and that e-marketing when well-practiced can help reduce cost, reduce
time, promote sales, improves sales and increase production generally.
ANALYSING THE SUCCESS OF VERTICAL INTEGRATION THROUGH SMALL COFFEE GROWERS CO...Devesh Shukla
Issues of marketing of and trade in Coffee assumes importance due to its export potential as well as the livelihood dependency of large number of small growers (98% of holdings).To help the small growers move up in value chain, vertical integration becomes a greatest measure. So, we are proposing a research to understand the success of vertical integration through cooperatives and the factors affecting the same.
1) ICT use among youth farmers in western Kenya is increasing, influenced by factors like strong urban demand for crops, value chain development programs, and the establishment of ICT centers.
2) The ICT centers have increased access to tools like computers and train youth in skills like using productivity software and the internet. They also serve as informal learning spaces.
3) While initial ICT training attracted youth hoping for better jobs, many are now using ICT to access market information and improve farming practices and profitability. However, greater efforts are needed to engage more women and farmers of other crops.
This document provides information about farmer producer organizations (FPOs) in India, including:
1) FPOs are needed to address issues small farmers face related to scale, information, market access, and risk. They can help farmers access investments, technology, and efficient input/output management.
2) Over 6,500 FPOs currently operate in India. The government aims to establish 10,000 more under a new central scheme to help small farmers access markets, credit, and skills.
3) Experience shows FPOs are most successful when they control local value chains end-to-end. However, most still face constraints around capacity, capital, and skills. Significant efforts are needed to
The document discusses the need to shift agricultural extension from a production-led to a market-led approach. It notes that farmers currently lack market information and access, which causes them to lose money. A market-led extension would empower farmers by providing production and market-oriented knowledge. This would guide farmers on what and how much to produce based on market needs and demands. The extension system would become demand-driven and focus on making farmers agri-entrepreneurs to optimize returns. Information and communication technologies could help deliver real-time market intelligence to farmers.
53cfc701045db kit case study sesame production and marketing in northwest e...alemu temesgen
Sesame production has significantly increased in Ethiopia over the last two decades, making it one of the largest sesame producers globally. Most sesame in Ethiopia is produced in the Tigray and Amhara regions in the northwest. There are several actors involved in the sesame value chain, with most farmers selling to local traders who bulk and transport the crop to collection points for auction at the Ethiopian Commodity Exchange. Some farmers are members of cooperatives who bulk and market the crop collectively. Inputs are primarily supplied by traders and unions with credit also provided through microfinance institutions and traders. Advisory services are offered but are not well coordinated across different providers.
Successes and failures of institutional innovations for improving access to s...ILRI
Presented by Alex Tatwangire at the Workshop on In-depth smallholder pig value chain assessment and preliminary identification of best-bet interventions, Kampala, 9-11 April 2013
pigs, markets, value chains, crp37, Uganda, east Africa, Ifad, ilri, presentations
Presented by Alex Tatwangire at the Workshop on In-depth smallholder pig value chain assessment and preliminary identification of best-bet interventions, Kampala, 9-11 April 2013
Background gis as a rural development toolExternalEvents
This document discusses the development of geographical indications in African Union countries. It provides background on geographical indications and their role in sustainable rural development. It then outlines key lessons from successful geographical indications around the world, including the importance of product typicality, collective governance of producers, strong market linkages, an effective legal framework, and policies and investments that support local development. The document also discusses opportunities for Africa, such as traditional products with economic and social value, growing domestic and export markets, and interest from public and private stakeholders. However, it notes challenges as well, such as empowering small producers, managing long value chains, raising awareness, using multidisciplinary approaches, investing in protection and promotion, high certification costs, and facilitating cross
The document discusses establishing an Information Management System (IMS) for Fiji's fruit and vegetable export industry. It describes how IMS can help address information constraints like farmers' lack of technical knowledge and inconsistent supply issues faced by exporters. Nature's Way Cooperative is trialing strategies to develop an IMS, including research partnership meetings, workshops, farmer field schools, and using print media, websites, and text messaging to disseminate information to farmers and exporters. While ICT has potential, a reliable IMS for Fiji could initially build on existing mobile phone and video technologies to communicate more effectively throughout the industry value chain.
1) The document discusses an initiative in Southern Sudan to develop the gum acacia industry to generate income and alleviate poverty. SNV is working with local CBOs to connect gum collectors with international markets.
2) In the first year, 19 tons of gum acacia was exported, earning $19,000 for 150 households. With three CBOs now involved, exports are expected to reach 60 tons and $60,000 in income this year.
3) Key challenges include developing a systematic marketing mechanism, strengthening the CBOs, and ensuring benefits are shared with communities as international prices and policies develop.
A sustainable cocktail? Cola and palm wineVerina Ingram
This document discusses sustainable livelihoods from non-timber forest products (NTFPs) in the Congo Basin forests of Central Africa. It finds that NTFPs make significant contributions to rural and urban livelihoods through subsistence use, income generation, and cultural/medicinal purposes. However, data on production, trade, and governance of NTFP market chains is often lacking. Improving organization of actors, disseminating sustainable practices, and developing policy with local participation could help enhance livelihood benefits from NTFPs while ensuring long-term sustainability. The document examines case studies of specific NTFPs from Cameroon and the Democratic Republic of the Congo to understand their roles in livelihoods and evaluate different
This document provides guidelines for Jobs Fund grants to support market access for smallholder farmers in South Africa. It outlines:
1) The problem of smallholder farmers lacking access to markets, infrastructure, financing and skills due to the historical dominance of large-scale agriculture.
2) The role of the Jobs Fund in facilitating innovative partnerships to provide holistic support packages addressing all barriers smallholder farmers face.
3) The proposed intervention of providing/enhancing access to existing markets, training, and ensuring farm viability/sustainability to increase productivity, income and jobs.
lessons learnt gis as a rural development toolExternalEvents
This document summarizes lessons learned about geographical indications (GIs) from around the world and discusses opportunities and challenges for implementing GIs in African Union countries. Key success factors for GIs globally include having a product with typical qualities, collective governance of producer groups, linking to appropriate markets, and establishing a strong legal framework. Africa has many traditional products that could benefit from GIs but faces challenges like empowering small producers and ensuring they receive a fair value. Public support is needed to establish protection systems and promote GIs.
This document provides information about an upcoming conference on "Sustainability for Smallholders" to be held in London on March 22-23, 2016. The conference will address major risks facing smallholder farmers and how to develop programs and solutions to boost their resilience. Over 200 attendees, including representatives from food companies, donors, NGOs, and governments will discuss strategies around access to finance, markets, climate change, and collaboration. Breakout sessions will cover topics such as insurance, engaging women, land rights, and building community support. High-level speakers from organizations like Fairtrade, Mars, and Root Capital will provide insight and guidance. The goal is to have practical discussions that can inform business strategies and lead to scalable solutions
Participants on the 30th Global Young Leaders Programme (YLP) responded to International Rice Research Institute (IRRI)’s invitation to make business and strategic recommendations on ways to commercialise its research technology and used IRRI’s Nutrient Manager for Rice as a basis for a business model. Through a combination of classroom-based discussions and onsite visits to local communities, this YLP proposed the establishment of a new company to drive an integrated ICT platform to improve rice crop management and provide farmers with access to credit, farming-related information and services. This platform would give IRRI the opportunity to reach out and significantly impact the socio-economic livelihoods of smallholder farmers, whilst contributing to more environmentally sustainable farming methods.
This document proposes a virtual marketplace system using mobile phones to reduce transaction costs for smallholder farmers in South Africa. It would allow farmers to list excess produce on a centralized database via basic mobile phones. Market agents could then use a GPS-enabled phone to find the shortest routes to collect listed products and bring them to local agro-processing hubs. This could potentially provide jobs, improve food security, and help smallholders transition to commercial farming by giving them access to markets. The system aims to bridge the digital divide between farmers and technology developers to improve livelihoods and food security in Africa.
The document evaluates the impact of Connected Farmer, a commercial mobile agriculture solution, on Kenya Nut, a leading macadamia nut processor, and its smallholder farmers in Kenya. Connected Farmer enabled mobile payments, direct communication, and data collection/management between Kenya Nut and farmers. This increased productivity for both by streamlining operations and processes. It led to efficiency gains and greater profitability. However, challenges included ensuring adoption addressed farmer constraints and behaviors through research and that agribusinesses and mobile operators strongly partnered during implementation. Overall, the study found Connected Farmer had a positive impact but recommendations were made to help overcome challenges for effective adoption across agricultural value chains.
Private sector development and partnership strategyDr Lendy Spires
The document presents IFAD's strategy for promoting private sector development and partnerships to benefit rural poor people. It discusses how the economic environment in rural areas has changed with the private sector now playing a larger role, though constraints still exist. The strategy involves policy dialogue to support local private sector development, investment operations, and partnerships to leverage investments and knowledge. It aims to help the rural poor and private sector operators overcome constraints to make their relationships more profitable and reduce poverty.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document announces the SME Best Business Plan Competition 2013 organized by the Small and Medium Enterprises Development Authority. Participants must submit an entry form by June 14th and a business plan by August 15th. Business plans will be assessed based on innovation, research, management, viability, and social impact. The winner of the competition will receive Rs. 100,000, while the first and second runners up will receive Rs. 60,000 and Rs. 40,000 respectively. The objectives are to promote entrepreneurship and reward innovative business plans.
Tweets FARA Regional Youth Workshop on CAADP implementation - Day 2Nawsheen Hosenally
This document summarizes tweets from Day 2 of the FARA Regional Youth Workshop on CAADP. It includes tweets discussing the event, trends from the event (#farayouth, #youth, etc.), and presentations/discussions around engaging youth in agriculture and the CAADP process. Key points included recognizing the potential role of youth, challenges like negative perceptions of agriculture and lack of support, and a draft communiqué calling for full youth empowerment in CAADP implementation.
Tweets FARA Regional Youth Workshop on CAADP implementation - Day 1Nawsheen Hosenally
This document provides a summary of tweets from Day 1 of the FARA Regional Youth Workshop on CAADP in Accra. Key discussion points included:
- Whether youth issues should be cross-cutting or focused on a particular theme
- Recommendations that youth participate in national CAADP task teams
- The need to build youth capacities and skills for agricultural leadership
- Gaps in national youth policies regarding agriculture in various countries
This document describes YPARD, a global platform for young agricultural professionals under age 40. Its goals are to 1) facilitate knowledge exchange among members from different disciplines, professions, ages and regions, 2) broaden opportunities for members to contribute to agricultural policy debates, and 3) promote agriculture among youth. YPARD has over 5,000 members from 146 countries and coordination offices in several African and Asian countries. Benefits of membership include access to funding/job opportunities, networking, and participation in capacity building activities. YPARD works to achieve its goals through online platforms, enabling members' participation in events, and conducting research on declining youth interest in agriculture.
This document summarizes a regional workshop on engaging youth in the implementation of CAADP (Comprehensive Africa Agriculture Development Programme). The workshop objectives were to define the best role for youth and propose a strategy for enabling their participation. Participants discussed questions around youth involvement and desired outcomes. Presentations covered developing effective strategies and establishing the youth's fit within the agricultural value chain. Groups then analyzed country policies, gaps in attracting youth, and recommendations to incorporate youth engagement in CAADP and FARA plans and objectives. The workshop aimed to define a strategy for preparing and equipping African youth to contribute to agricultural development goals.
1. The document proposes an organic poultry farming method that was successfully tested on chickens, with no mortalities.
2. The method involves giving the chickens adequate space to roam and forage on a diet of organic feed, herbs, green foliage, and insects.
3. Based on the successful test, the document outlines plans to develop a large-scale organic and eco-friendly farm in Namibia that will produce eggs, citrus, olives, and poultry through organic and sustainable practices.
This document outlines the Forum for Agricultural Research in Africa's (FARA) new strategic plan and medium-term operational plan (MTOP) for 2014-2018. The plan was developed in response to changes in FARA's operating environment and the ending of its previous MTOP in 2013. The new strategy prioritizes visioning Africa's agricultural transformation, developing capacities for change, and creating an enabling policy environment. It defines FARA's core functions and outlines key results around stakeholder engagement, capacity strengthening, and policy support to achieve its goals of reducing food insecurity and poverty through agricultural growth in Africa.
The document discusses the Comprehensive Africa Agriculture Development Programme (CAADP) framework and country implementation process. It provides an overview of CAADP's vision and goals to improve agricultural productivity, integrate farmers into markets, and improve livelihoods through evidence-based country strategies and investments. It outlines the key steps in the country implementation process, including stakeholder engagement, analysis, development of investment programs, and monitoring. It describes FARA's role in providing technical support through human and institutional capacity building, advocacy, and partnerships to ensure countries benefit from agricultural research and innovation under CAADP.
Summary of findings - e-agriculture strategies in the ACPNawsheen Hosenally
This document summarizes the findings of a study on e-Agriculture policies and strategies in selected ACP and non-ACP countries. The study found that while a few countries like Ghana, Ivory Coast, Rwanda, Mali, Burkina Faso, and Bolivia have initiated e-Agriculture strategies or policies, most ACP countries have not developed or do not understand the need for such strategies. It identifies challenges around stakeholder engagement, infrastructure, and capacity. The document recommends that CTA and partners create task forces, develop policy toolkits, provide awareness and capacity building support, and ensure local leadership and relevance to farmers to help more ACP countries develop effective national e-Agriculture policies
The document summarizes an upcoming meeting organized by CTA to discuss strengthening e-Agriculture strategies in ACP countries. The meeting will bring together participants from government, farmers organizations, private sector, and international organizations to review the need for ICT strategies in agriculture and identify actions to strengthen their formulation and implementation. It will also discuss innovative tools and projects supporting the implementation of these strategies. A preparatory online discussion will identify issues regarding developing inclusive and efficient ICT strategies for agriculture and review existing processes in ACP countries.
Final background report - e-agriculture strategies in ACPNawsheen Hosenally
The document provides a background report on e-Agriculture policies and strategies in selected ACP and non-ACP countries. Some key findings include:
1) Most ACP countries have not developed e-Agriculture strategies, though some initiatives exist in Ghana, Rwanda, Ivory Coast, Mali, and Burkina Faso.
2) Ghana and Rwanda have developed or are developing e-Agriculture strategies, while Ivory Coast recently approved an e-Agriculture policy.
3) Challenges faced include lack of stakeholder involvement, understanding of ICT's role in agriculture, interest in e-Agriculture policies, and collaboration between agriculture and ICT
This document outlines the agenda for a two-day workshop on strengthening e-agriculture strategies in African, Caribbean, and Pacific countries. The workshop included presentations on current ICT policies and initiatives in agriculture, case studies from various countries, and discussions on tools, infrastructure needs, and multi-stakeholder collaboration. Participants also engaged in breakout sessions to discuss how to strengthen the formulation, implementation and evaluation of e-agriculture strategies to ensure inclusion of smallholder farmers, women and youth. The workshop concluded with discussions on challenges, next steps, and identifying potential collaborative actions going forward.
M-Farm provides price information, group selling, and group buying services to farmers in Kenya. However, providing price information faces several challenges, including being underfunded, expensive to deliver, competing with the government, issues with non-standard units, perishability of market data, and difficulty measuring impact. M-Farm also facilitates collective marketing and collective buying to help farmers sell and purchase goods as a group.
This document summarizes CARDI's activities and strategic plans. CARDI is an agricultural research institution established in 1975 serving 12 Caribbean member states. It uses three strategic axes: sustainable science and technology innovation, strategic partnerships, and institutional capacity building. The document discusses how ICTs can enhance agricultural research and knowledge sharing. It outlines CARDI's ICT challenges and early initiatives. Current projects use ICTs like Google Docs and Dgroups to engage stakeholders. CARDI's plans include strengthening ICT infrastructure, policies, and monitoring impact. A project will study ICT uses in roots/tubers and small ruminants value chains to identify models that can be shared across regions.
The document discusses agricultural extension in Jamaica. It notes that Jamaica's agriculture is diverse, with 80% of farmers occupying less than 2 hectares of land. The agriculture sector contributes 5.9% to GDP. There are 120 extension officers. RADA is trying to increase use of ICT like mobile phones and tablets to provide farmers real-time information on topics like weather and best practices. However, there are challenges like the age of farmers and high internet costs. The presentation recommends targeting women and youth to adopt technology and increasing private sector support and ICT infrastructure to drive e-agriculture.
ICT access needs and challenges for agricultural stakeholdersICT access needs and challenges for agricultural stakeholders by Stella Kamuyu Wanjau - EAFF
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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Benefits:
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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1. Linking Mini, Small and Medium Forest Enterprises to Market and Service:
Case of Tree AID's Market Information System in Tominian Northern Region
of Mali
Elvis Paul Nfor Tangem
Value Chains Development Manager
TREE AID
Ouagadougou, Burkina Faso
Email: elvis.tangem@treeaid.org.uk
Tony Hill & Yacouba Ouedraogo
Information technology and communication development have proven to be a ‘break through’ for
facilitating markets and market linkages even for the most neglected and underutilized products like
the case of non timber forest products. The Non Timber Forest Products Sector is one of the
principal source of natural resources for livelihood and income generation for more than 40 million
people in Africa especially during lean periods. Despite this importance, the sector is neglected by
State and private sector actors. In an attempt to redress the situation, Tree Aid West Africa with
Sahel Eco Mali set up a Market Information System to link producers to buyers and consumers
through the use of mobile phones, community FMs stations and state radio. After two years, the
results have been very positive. Over five producers have had steady markets, improved quality
and increased quantity, better prices and profits and improved livelihood.
Main words : NTFPs ,income,markets, Enterprises, Markets, information , profits, livelihood.
1. INTRODUCTION AND OBJECTVES
This paper, describe an activity undertaken within the framwork of the activities of TREE AID
UK in collaboration with SAHEL ECO Mali In the Northern Mali, within the framwork of the
project ‘ Village Tree Enterprise project in Tominian region.The aim of the project is to support
sustainable forest resource management, develop sustainable forest enterprise sector for
improved livelihood and conservation and shift min set in business approaches. The project
used the Market analysis and Development approach to build and support Mini, Small, and
Medium forest Entrepreneurs involved in the collection, production, transformation and
marketing of Non Wood forest Products face a number of challenges in undertaking their
activities. The challenges is generally linked to insufficiencies and in must cases lack of
1
2. verifiable market information linking production basins which are generally far off rural areas
(supply zone) to urban centres where the market demand exists and amongst the Actors
themselves. FAO Forest connect 2010. The NTFPs market is generally characterised by an
unstructured market chain with gaps in price between production basins and urban markets.
The market information is lacking both for the producers who seek markets for their produce
and for traders interested in acquiring bulk quantities of supplies. This situation leads to many
constraints like lack of equity in the NTFPs market, discrimination, small scale and informal
sales, dominant intermediaries, lack of market outlets, volatile prices, and lack of information
that can link supply to demand. These constraints contribute to the so-called poverty trap and
have resulted in the generally unfair prices offered to villagers, especially the very rural
producers. Furthermore, the situation also leads to the minimisation of the contribution of the
sector to the National economy and thus neglects from the State agencies, Business
development and financial services, a major hindrance to the development of the entire sector.
Other challenges facing exploitation of NTFPs in Mali include lack of an appropriate mechanism
linking demand of markets to supply of production basins; producers are generally ignorant of
market prices of the products, causing enormous income loss. Beyond this is a legal framework
that is not conducive to the Actors. These constraints contribute to the so-called poverty trap
and have resulted in the generally unfair prices offered to producers. From 2005, TREE AID
have been intervening to improve these business through the value chain development
approach. Through FAO’s1 market Analysis and Development process, the business and
capacity of the Actors were strengthened. The Market Analysis and development process
involve, analysing local potentials, markets, Actors, business and socio cultural environment,
leading to the production of a business plan or enterprise development plans. Through this
participatory process, Actors identify potential resources in their communities, the markets,
Actors involve in promoting the produce, and other Actors involve in the exploitation of the
produce and also provided with trainings on sustainability and gender. After the various capacity
building on business development, one challenge was identified, the poor market network and
information flow that can enable effective marketing and feedback between Producers and
markets.
To resolve the persistent challenges of marketing, TREE AID, Sahel Eco designed and
facilitated the implementation of a community radio based Market Information System (MIS) with
local actors, the aim of the Market information system is to in linking Producers to Markets and
building a ‘win-win’ relationship between the Actors in the NTFPs2 value chains in general.
allowing a permanent contact between producers and wholesalers and reducing excessive price
variations. As a result of this initiative, the market is opening up and Producers are now more
equal business partners in the NTFP value chain. Through the initiative, NTFP traders were
able to capture new production zones, save enormously on time and transport costs and also
partner directly with producers in a transparent way
1
Food and Agriculture Organisation of the united Nations
2
Non Timber Forest Products
2
3. 2. METHODS, TOOLS AND APPROACHES
2.1 TREEAID’s intervention
To establish a baseline, using the Market Analysis and Development approach of the FAO,
TREE AID and Sahel Eco conducted an assessment of household financial needs and gaps
existing to establish the financial need of the selected household. The profile of the inhabitants
in the communities were also undertaken to determine the level of Poverty and the contribution
that NTFPs can play in the household incomes. After this stage, initial mapping of the entire
NTFPs value chains commercially viable and its various actors intervening from the producers/
Collectors to the Buyers, Transporters, wholesalers and exporters, government officials and
potential finance institutions and BDS3 that support the chain. The next stage was to look at the
markets, socio cultural and technological environment around the selected NTFPs. After all
these analysis, the Actors where selected and advice to form groups according to their
intervention areas, i.e. the produce in which they exploit and the level of exploitation in the value
chain, Collector/Producer, Transformation, Commercialisation, Exporter and so on.
Analyses of the above data collected showed that 70% of those involved in the Production and
marketing of the NTFPs were in the rural areas were Women , they undertake the collection /
picking of the products after which they undertake semi Transformations and marketing in the
village markets. These Women undertake all the production and transformation process by
hand , individually and sell at any price. Market agents from urban areas and Village bulk
Buyers determine the selling price. The quality is general poor and the Women lack the capacity
to improve on their products. Money obtained from the sell of these products are very important
for the family subsistence and general expenditure sometimes constituting between 30 to 90 %
of household income
2.2 Action by TREE AID and Sahel Eco
TREE AID and Co, introduce the MIS 4 in order to link Production to Market through affordable
and simple means. To do this, activitiess were undertaken aimed first at improving the
production system and to facilitate an equitable market access through mobile phone, internet
commercial FMs and community radio based market information system. Activities were
undertaken with key actors of the chain in order to introduce the aspect of equity into the chain
and enable producers to have better market access and benefit sharing mechanism. After the
establishment of the MIS, another challenge cropped up, i.e. the quantity and quality of the
produce and respond to feedback from the markets. In order to improve quality and increase
quantity to respond to the increasing demand due to the effectiveness of the radio, technical
trainings and business development skills and group dynamics were undertaken in
transforming to about 800 Beneficiaries, constituting 48 Groups in 16 communities, involved in
over 6 products (honey, Shea nuts and butter, parkia biglobosa, baobab tree products, tamarind
medicinal plants, etc…)
2.3 Methodology and approach used for the Market Information System .
3
Business Development Services
4
Market Information System
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4. Results from analysis of the Market Analysis and development process clearly showed that
verifiable market information to enable Actors (Producers and those involved in transformation
and Market agents and Bulk buyers) undertake appropriate business decisions and plan was
almost completely lacking especially in the rural areas ( Production zones) . thus the idea to set
up and implement a Market information System. To the develop the system, TREE and Sahel
Eco, chose a participatory approach. Wide concertation through focus groups discussion forums
and workshops was undertaken with the objective of having a consensus and same level of
understanding on the system. This exercise was undertaken with all Actors involved in the
market chain including the media and urban Traders and transporter. At the end of the exercise,
a simple system was widely agreed upon.
2.3.1 : Northern Mali NTFPs Market Information System.
To develop the system, a series of conThe MIS will consist of modern Information and
Communication Technology (Internet and mobile phones) traditional communication
approaches (FM radio and News papers) and indigenous system (ear to mouth) and
Enumerators or Data Collectors. After designing the functioning structure of the MIS, model
was presented to various stakeholders of the NTFP value chain: traders, producers, local
NGOs, partners and state agents. The model was then validated in a workshop, the focal points
were selected and the information transmission mechanisms clarified. The data collection tools
were also validated by the focal points. Community radios members gathered together in order
to harmonise their broadcast format for the MIS. An Adviser from Sahel Eco was put in charge
for the day to day follow up of the collection of NTFPs and the connection to the MIS. On the job
training was carried out with all the members of the associations, Journalist from three FMs
stations and a weekly news paper and additional management tools were developed.
MIS TREE AID & Sahel Eco model
Producteur
(zone Demande
Production) (Marché PFNL)
Point Focal (supply)
Point focale Central
SAHEL ECO
Médias
(Presse audio et écri
Radio / FM
D1 : Diagrammatic presentation of the MIS model
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5. 2.3.2 Functioning of the MIS
The market information system (MIS) is based on prompt interaction and information flow at
various levels. As the diagram portrays. Eight Trained Enumerators get information from groups
members at designated points in the production communities on pre established tables, using
their mobile phones; these information is send to a Focal person through SMS services. The
Focal person input the data collected into pre established collection tables, verify the
information, analyses and send to four FM radio stations and a weekly news paper from
broadcasting. The data is broad cased in the local Djoulla / Bambara and French languages at
prime time, The FMs stations diffuse the information three times a week. For the demand side,
those in need of the products have three possibilities, contact the local radio station, get to the
Focal point, or get to the Producer direct. Information diffused includes the Product, quality,
state, quantity, price offered, the Producers, their names, communities and contacts. On the
other end, focal points for demand covering the various market areas collect information on the
demand of wholesalers (quantity, quality, prices and contact number). This information is also
collated and sent to the FMs radios. Other important informations relating to the project activities
and markets are also diffused.
3. RESULTS AND DISCUSSION
Describe results (what happened/changed) and impact of interventions and lessons
learned. Reserve interpretations, speculations and conclusions for the next section.
3.1 The outcome
TREE AID and Sahel Eco have strengthened the capacity of the members of the 48 enterprise
associations by developing management tools (stock keeping, monitoring forms for sales
campaigns, revolving fund management, and book-keeping) that they are now using to follow
the NTFP campaign from the production, the evaluation of quantities, and the withdrawal of
funds from their bank account for the wholesale. Producers are able to contact wholesalers
whenever they have gathered sufficient quantities of products without passing through an
intermediary and they are now also aware of the NTFP market trends. The sensitisation of
producers in 16 villages (+1500 people) enabled them to understand the importance of grouped
sales and people are more ready to harvest new products demanded by the market. With the
MIS, the groups are more solid as selling prices of products have witnesses upward trends.
3.2 Impact of the MIS
The system have general positive results on establishing market linkages amongst the various
Actors and giving them more choice on selling and availability of produce. The Producers who
hitherto had very little choice as to whom to sell their produce and end up selling at very low
prices now have the power to choose where, when and who to sell their produce to.
Producers are able for the first time to carry out wholesales of NTFP at equitable prices (far
exceeding traditional retail prices) by posting their production on the MIS radio system.
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6. 1. On the entreprises :
The information diffuse by MIS
The Rural Village tree Entrepreneurs have increased their business turn over and made
new clientele.. A litre of honey hitherto solda t 500 F CFA has increased to between
1750 FCFA – 2000 FCA also a kg of shea butter has moved from 350 FCFA to 1000
FCFA market prices.
The Whole sellers and Bulk Buyers says, they are now getting better quality products
and in time.
The Producers easily get feedback on the quality and quantity of their produce and can
react to the taste of the Buyers and Consummers.
Many of the Producers who will end at the level of collection and selling of the produces
are now involve in value addtion activities.
Produits unité quantity PU Montant
Shea nuts kg 6 422 250 1 605 500
Shea butter kg 1 060 1 000 1 060 000
Néré Grains (
Parkia
kg 550 550 302 500
biglobossa
seeds)
Honey Litre 940 1 750 1 645 000
TOTAL business turn over 4 613 000
Table i : sells in some products three months into the MIS
Produits unité quantity PU Montant
1500000
Shea nuts kg 3000 50
175000
Shea butter kg 500 350
Néré Grains ( 87500
Parkia
kg 350 250
biglobossa
seeds)
150000
Honey Litre 300 500
1912500
Total business turn over for the period.
Table II: sells in similar product before the implementation of the MIS
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7. 4.CONCLUSIONS AND RECOMMENDATIONS
Its been a year since the Market Information System was launched, results and impact from the
pilot evaluation showed a very positive results and an activity that was programmed for a
maximum of six months is now going to more than a year and have attacted the attention of
many other development Actors and the state of Mali. Current , the WWW Foundation and
European union, Sahel Eco and TREE AID are developing a new project for the way forward of
the MIS named ‘ VOICES’ to be launched in the month of November 2011. This is going to be a
more sophisticated and technologically advanced form of Market information system. The
current system is a bit labour intensive and requires relatively high level of literacy, not very
available in these rural areas. Furthermore, the system requires sending of sms code, a bit too
sophisiticated for the local Producers.
The Primary Beneficiaries, affirms that the introduction of MIS in their area is a life changing
experience,
Despite the success registered in the implementation of the MIS in TOminian, alot need to be
done at the level of preparatory cost, implementing such an activity necessitate alot of
resources that will hardly be self sustaining without external intervention. Also the apparent lack
of interest in the whole exercise by the state agents and local administrative authorities put
doubts as to the sustainability of the system.
The lessons learned
Viable, prompt market and technical information is one of the key to successful improvement in
livelihood and food security in Africa . Information offers more than just good profits and yields
and better products, it offers the ability to make choices to the Actors, choices on who to sell to
and not to sell, choices on when to sell and where. Another important lesson market information
is an effective entry point for empowerment for marginalized and vulnerable groups in a value
chain and for neglected and underutilised Products. Another lesson is that working with various
actors at different levels of the value chain rather than isolated actors creates opportunities for
each actor and develops the entire NTFP value chain. Further lessons, the need to get
Beneficiaries involved when developing a tool that will involve them, the Actors, today ‘own’ the
MIS in Tominian and are ready to contribute an amount for the process to go on. Also the need
to complete and compliment tools and approaches.
8. Références
Rapport mid parcours des activités de SIM Tominian pilote ; Amadou Tangara, Sahel
Eco antenne Tominian. ( 2010)
Rapport , Impactes de systemes d’information de marche mise en eouvre par ONG
TREE AID et Sahel Eco : Amadou T et Elvis Paul. ( 2011)
FAO Market information Systems.http://www.fao.org/docrep/W3241E/w3241e0a.htm
Marketing information systems for non-timber forest products Community
Forestry Field Manual n.6 CTA
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8. Système d’information sur les marchés des produits forestiers non ligneux au Sud
Cameroun : Fidele Mekongo, Raoul Ngueko : June 2008
Atelier d’harmonisation et de lancement du système d’information sur les marchés
des PFNL au Sud Cameroun : rapport final Septembre 2008
Rapport d’évaluation de la première phase du système d’information des marchés des
PFNL
Système d’information sur les marchés des produits forestiers non ligneux : Rapport des
ateliers de lancement de la deuxième phase : Raoul Ngueko SNV Cameroon ; Février
2009
Mobilisation et renforcement des capacités des petites et moyennes entreprises
impliquées dans les filières des produits forestiers non ligneux en Afrique Centrale
Appropriate technology, volume 38, No.3 (2011)
Ajaga N. (2004) why poor people remain poor ( Descholar press)
Non-Wood Forest Products for rural income and sustainable forestry FAO (2005)
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