The document provides planning details for a magazine, including: - Choosing text styles and colors for the cover that stand out and appeal to a mainly female audience. - Draft designs for the cover, contents page, and a double page spread with complementary colors and fonts. - Plans for photos of a blonde model on the cover and contents page in casual clothes against plain backgrounds. Additional photos of a classmate are planned for the contents page and double page spread to feature the main article.

1. Planning
By Matthew McMinn

2. Style Sheet
I have chosen these texts
as they stand out and
look fun, not too serious.
I feel they would stand
out on the shelves if put
against other magazines.
I would probably go for
the second or bottom
text as they seem to
stand out more to me,
personally.
I will use this colour scheme
because it has the “masculine” and
“feminine” colours. It does veer
towards the feminine side because
it was mainly women who answered
my survey so they should be my
main focus of an audience. Also the
bright colours will hopefully stand
out against the rest of the many
magazines on the shelf. Also with
the inclusion of yellow it should
stand out more because it has been
proven that yellow is the most stand
out colour on shelving.
Cool, calm look to give
readers a none stressed
vibe when they read the
article. Not too saucy, just
a relaxed feel
Main body text
Natural smile, not
wanting to feed the
male gaze too much.
This is because I do
not feel their will be a
high demand for it
due to how little men
answered my survey.
Main body text
Main body
text
Main body
text

3. Drafts-Cover
Trying to get colours which don’t
look too disgusting but
compliment each other.
This example has a blue sky as the
background as this is what I will try
to achieve when taking my own
images as the survey showed
natural setting to be the
background for my image. Also the
white background of the
masthead text will be edited away.

4. Drafts-Contents
Contents text will be
bending around the
image
Final drafted plan for my
magazine contents page. All
colours and fonts used have been
chosen to try and fit a gender
neutral audience.

5. Drafts-Double Page Spread
Background colours match the colour scheme I selected for
my target audience, where all the text is, will be where the
article text will be written, possibly in a bigger font than
shown in the image. The drawing of a person laying down
represents the type of pose to be performed by the model
for this page. The image of one of the models will be of the
same model for the picture at the top. This is to show who
the article is about

6. Picture Planning
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Model-A blonde girl for the cover star and main
article model.
Shot-Close up, but with hand in shot.
Angle-Eye level
Mise-en-scene-Models will be wearing colours
which compliment background draft colours, if
model pictures do not look complimenting then
the magazine colours will be altered slightly.
Some pictures have to be taken in a naturally
setting as this is what my research shows. The
plan is to have the image so that it looks like the
model is holding some of the text in their hand.
Costume-Regular clothes that a pop singer
might be seen wearing, this is to give a natural
look to portray a positive image to not hide who
you are.
Props-No props are planned to be used
Location-Somewhere down my street and with
a plain background for the cover to make it
easier to add text etc.
Where it would be used-Front Cover

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Model-Will be of a Macauley from class.
Shot-Medium-long shot
Angle-Eye level
Mise-en-scene-Models will be wearing
colours which compliment background draft
colours, if model pictures do not look
complimenting then the magazine colours
will be altered slightly. Some pictures have
to be taken in a naturally setting as this is
what my research shows. This image I am
going for a lean look so that they appear to
be leaning on the contents word.
Costume-What a pop star would usually be
seen wearing on stage or just out and
about, casual.
Props-No props planned
Location-Studio/blank background area
Where would it be used-Contents page

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Model-Will be of the same person as will
be on the front cover.
Shot-Medium long shot
Angle-Supposed to be eye level but in
the picture it is a high angled shot.
Mise-en-scene-Colours of the clothes
the model will be wearing will need to
stand out against my background colours
of the double page spread. The picture
will be taken against a blank wall as they
are not in college, otherwise I would’ve
used a studio image.
Costumes-More, brightly coloured
clothes to stand out to fit the pop music
genre.
Props-No props planned
Location-Somewhere with a blank wall
Where would it be used-Double page
spread main image

9. Model-a person which I know
Shot-close up
Angle-low angle
Mise-en-scene-colours will just be that they
don’t blend into the background so that they
can be seen but not too stand out as to distract
from the main content on the contents page.
The picture will not be intended for a main
position but a type of page filler so that the
page does not look disinteresting.
Costumes-Regular clothes
Props-No props planned
Location-Studio or outside image
Where would it be used-on the contents as a
filler