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International communication



                 Jong Hyuk Lee
    School of Journalism and Communication
              Kyung Hee University
Countries in the world
• How many countries in UN?
• How many countries participated in the
  Beijing Olympic?



• CIA world factbook
• News media in the world
Definition
• Communication that occurs across
  international borders (Fortner, 1993)
• Government-to-government information
  exchanges, in which a few powerful states
  dictate the communication agenda
  (Fischer & Merrill, 1976; Frederick, 1992)
• Sharing knowledge, ideas, and beliefs
  among the various peoples of the world
  (Thussu, 2006)
Communication model
 • “Who (says) What (to) Whom (in) What
   Channel (with) What Effect” (Harold
   Lasswell, 1902-1978)



Sender   Message Channel   Receiver   Effect
Communicator         Message               Receiver


                         CNN             Korean News            World audience
    Mass Comm.




Organizational Comm.   Amnesty           Investigation report      Members
                       Starbucks Korea   New product info        Consumers



Interpersonal Comm.      A Korean         telephone talk         A friend in US
Definition
• What about---?
  “Mass, organizational, or interpersonal
  communication that takes place among
  senders and receivers who are in different
  countries or whose messages deal with
  international events”
Similar terms
• International communication
  – Country to country
• Global communication
  – Multiple countries
• Cross-cultural communication
  – Different cultures in a country
  – Same culture in different countries

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0 definition 2011

  • 1. International communication Jong Hyuk Lee School of Journalism and Communication Kyung Hee University
  • 2. Countries in the world • How many countries in UN? • How many countries participated in the Beijing Olympic? • CIA world factbook • News media in the world
  • 3. Definition • Communication that occurs across international borders (Fortner, 1993) • Government-to-government information exchanges, in which a few powerful states dictate the communication agenda (Fischer & Merrill, 1976; Frederick, 1992) • Sharing knowledge, ideas, and beliefs among the various peoples of the world (Thussu, 2006)
  • 4. Communication model • “Who (says) What (to) Whom (in) What Channel (with) What Effect” (Harold Lasswell, 1902-1978) Sender Message Channel Receiver Effect
  • 5. Communicator Message Receiver CNN Korean News World audience Mass Comm. Organizational Comm. Amnesty Investigation report Members Starbucks Korea New product info Consumers Interpersonal Comm. A Korean telephone talk A friend in US
  • 6. Definition • What about---? “Mass, organizational, or interpersonal communication that takes place among senders and receivers who are in different countries or whose messages deal with international events”
  • 7. Similar terms • International communication – Country to country • Global communication – Multiple countries • Cross-cultural communication – Different cultures in a country – Same culture in different countries