Presentation by Muhammad Rawaha Saleem

1. INTERNATIONAL
COMMUNICATION
Muhammad Rawaha Saleem
MS - Media & Communication Studies
Faculty of Social Sciences
International Islamic University Islamabad

2. WHAT IS COMMUNICATION?
• Derived from a Latin Word which means “Communes”
• Process of exchanging Information, Ideas, Thoughts, Feelings and
Emotions.

3. IMPORTANCE OF COMMUNICATION
• To express Something
• For awareness
• To achieve Goal
• To highlight Issues
• For development
• For Education
• For Entertainment

4. PROCESS OF COMMUNICATION

5. TYPES OF COMMUNICATION
• Verbal Communication
• Non-Verbal Communication

6. NON VERBAL COMMUNICATION
• Facial Expression
• Voice Tone
• Movement
• Body Language
• Eye Contact
• Gestures

8. VERBAL COMMUNICATION
• Oral Communication
• Written Communication

9. ORAL COMMUNICATION
• Process of expressing information or ideas by word of mouth.
• Spoken Words
• Face to Face Conversation
• Telephonic Conversation
• Speech

10. WRITTEN COMMUNICATION
• Any type of message that makes use of written word.
• Written Statements
• Letter
• Application
• Email
• Memo
• Report

11. LEVELS OF COMMUNICATION
• Intra Personal Communication
• Inter Personal Communication
• Group Communication
• Mass Communication
• International Communication

12. INTERNATIONAL COMMUNICATION
• That occurs across international borders
• Used to communicate beyond the borders
• Concerned with the scope of Government to Government, Business to
Business and People to People interaction at global level.

13. HISTORICAL CONTEXT OF
INTERNATIONAL COMMUNICATION
• Persian, Greek, Roman and British Empires are included in this
Historical Context.
• Using fire at night, smoke and mirror during sunlight was the form of
communication in the history.
• The Persian Empires used to send news from Capital to Provinces via
line of shouting people.
• Developed from Clay, Stones and wood Impressions in ancient Egypt,
Greek and Roman Empires.

14. • China Introduced paper printing in 8th century.
• The Mughal Empires employed the news writers, horsemen and
runners for the transmission of news.
• British dominated the sea routes of International Commerce.
• Electric Telegraph also invented in this Era in 1837 by Samuel Morse.

15. • After this Era, Marconi invented Radio in 1920.
• After the invention of Radio, TV and Internet got involved in
International Communication.
• Global News Agencies like Reuters and AFP etc make the
International Communication more convenient.
• Nowadays, more than 70% of our International Communication are
based on Social Media.

16. TOOLS OF
INTERNATIONAL COMMUNICATION
• Cultural Communication
• Mass Media
• News Agencies (APA, AFP, Reuters, UPI, APP)
• News Channels (CNN-1980, BBC-1955)

17. ELEMENTS OF
INTERNATIONAL COMMUNICATION
• Actors
• Technology
• Mode of Production

18. SCOPE OF
INTERNATIONAL COMMUNICATION
• Promotes mutual understanding among the nation.
• It includes Political, Social, Cultural, Economical and Military
concerns.
• It influences the policies of other countries.

19. THANKS FOR YOUR ATTENTION
THE END