Social Media For Peace


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  • I’m here to have my modest, however, enthusiastic contribution in this extremely interesting project.Before I will start, just wanted us to have a short ice-breaker, I want to remember your names, and please with your name tell your profession, occupation. You’re also expected to say how much time you spend online and what you are doing online.
  • This makes new things thinkable. From one sided lecture to a conversation. James W. Carey called "the idea of a report." That's when you can truthfully say to the users, "I'm there, you're not, let me tell you about it." Or, "I was at the demonstration, you weren't, let me tell you how the cops behaved." Or, altering my formula slightly, "I interviewed the workers who were on that oil drilling platform when it exploded, you didn't, let me tell you what they said." Or, "I reviewed those documents, you didn't, let me tell you what I found." Your authority begins when you do the work. If an amateur or a blogger does the work, the same authority is earned. So the journalists formerly known as the media can make the break by learning to specialize in a different art: seeing people as a public, empowered to make media themselves
  • Mark please names that are familiar to you.
  • 2006 Time magazine
  • How powerful social media can be in the “right hands”: The film spread virally. As of 30 March 2012, the film had over 86 million views on video-sharing website YouTube and over 16.6 million views on Vimeo, with other viewing emanating from a central "Kony 2012" website operated by Invisible Children. The intense exposure of the video caused the "Kony 2012" website to crash shortly after it began gaining widespread popularity.A poll determined that more than half of young adult Americans heard about Kony 2012 in the days following the video's release,making it one of the most popular movements of all time.
  • Facebook is proud to play a part in promoting peace by building technology that helps people better understand each other. By enabling people from diverse backgrounds to easily connect and share their ideas, we can decrease world conflict in the short and long term.
  • The food is served out of a take-out-style storefront that rotates identities every six months to highlight another country. Each iteration of the project is augmented by events, performances, and discussions that seek to expand the engagement the public has with the culture, politics, and issues at stake within the focus country. These events have included live international Skype dinner parties between citizens of Pittsburgh and young professionals in Tehran, Iran; documentary filmmakers in Kabul, Afghanistan; and community radio activists in Caracas, Venezuela.
  • Much is said about the endless crush of information that courses through social media every day -- billions of tweets and posts and uploads; a torrential cascade of electronic information, some of it worthy, some of it nonsense. And we tolerate the worst of it because, every now and then, a message cuts through that is so human, so meaningful, so potent in its simplicity that it clutches at the heart.That is what Ronny's message is. And the global response to it -- which continues, even as I write this -- stands as a testament that decent and thoughtful people around the world want nothing more than to live their lives in peace.I hope that the leaders in Israel and Iran, in the United States and elsewhere around the globe -- powerful men and women charged with the responsibility of speaking for entire nations -- are as adept at listening to, and hearing, the voices of their citizens, who have now taken to the Internet to connect with long-held "enemies" to find the peace themselves.
  • Social Media For Peace

    1. 1. For Peace!By Shushan Harutyunyan Yerevan, 2012
    2. 2. Why I conduct this training Shushan Harutyunyan - journalism editor and media consultant specializing in multimedia reporting and social media. Worked as a journalist in mainstream media for six years including being an anchor at A1+ TV company, a reporter at, a journalist blogger at daily, an Editor in Chief at Sobesednik weekly, and an Editor at environmental publication. Currently the Web Editor in Chief of Cosmopolitan Armenia. TEDx Yerevan speaker, the recipient of ―Na-Ne‖ women journalists’ award among others. Initiator of Armenian Students Information Network online campaign, ―One Woman-One World‖ photo project. Volunteer, org-team member in BarCamp Yerevan and in the School for Young Leaders. Internet enthusiast, blogger 
    3. 3. What to expectSocial Media: why it mattersPractical toolsSocial Media in ActionPeace InnovationHope for a better future 
    4. 4. A very #trending introduction  The name Napoleon is of Italian origin. The meaning of Napoleon is "from naples, lion". It is also of Greek origin, where its meaning is "lion". Napoleon, is generally used as a boys name. It dropped out of the list of top 1000 most unique baby boy names in the world in 2011. Egypt’s Jamal Ibrahim has named his newborn daughter Facebook Jamal Ibrahim in 2011, a tribute to the central role the social network played in helping organize the demonstrations leading to Hosni Mubarak resigning from the presidency he’d held for 30 years. In 2011, Facebook was included in the list of top 1000 most unique baby girl names in the world. Source
    5. 5. Media Revolution Time spent to reach 50 million audience Radio: 38 years TV: 13 years Internet: 4 years iPod: 3 years Facebook: 2 years Google+: 88 days Source:
    6. 6. A new WEB Web 1.0: Democratized access to information  Web 2.0: Democratized participation
    7. 7. Seeing people as masses In the past… • People were struggling for liberalization which was the democratic right to know. • Information was obtainable only through media industries, which were intimately connected to “There are no masses, there are only state power. ways of seeing people as masses.” Raymond Williams (1921-1988) a writer and sociologist, UK.
    8. 8. The people formerly known as the audienceWe wish to inform media people of our existence, and of a shift inpower that goes with the platform shift you’ve all heard about  Source: Jay RosenI,
    9. 9. The mass audience has been breaking up The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were.
    10. 10. Social Media: definition Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
    11. 11. Why Social Media Matters? After more than 40,000 responses to the survey, 74.6% said that Facebook was a major way in which they received news and information from NPR, and 72.3% said they ―expect‖ their friends to share links to interesting information and news stories with them online. News is not what mass media publishes. News is what your ―friends‖ share online.
    12. 12. Social Media Revolution
    13. 13. South Caucasus: Internet Usage & Social Media Internet Users Penetration Facebook (31-Dec-2011) (% Population) (31-Mar-2012) Armenia 1,396,550 47.1 % 282,700Azerbaijan 3,689,000 44.1 % 782,000 Georgia 1,300,000 28.3 % 907,620 Source:
    14. 14. Practical Tools Blogs: Blogger, Drupal, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga, Dailybooth, FMyLife, Foursquare, Google Buzz,, Jaiku,, Plurk, Posterous, Qaiku, Tumblr, Twitter Location-based social networks: Facebook places, Foursquare, Geoloqi, Google Latitude, Gowalla, The Hotlist, Yelp, Inc. Social Bookmarking. (, Blinklist, Simpy) Social News.(Digg, Chime.In, Newsvine, NowPublic, Propeller, Reddit) Social Networking. (ASmallWorld, Bebo, Chatter, Cyworld, Diaspora, Facebook, Google+, Hi5, Hyves, IRC, LinkedIn, Mixi, Netlog, Ning, Orkut, Plaxo, Tagged, Tuenti, XING,Yammer) Social Photo and Video Sharing. (YouTube, Flickr) Wikis.(PBworks, Wetpaint, Wikia, Wikidot, Wikimedia, Wikispaces, Wikinews) Livecasting:,, Livestream, oovoo, OpenCU, Skype, Stickam, Ustream, YouTube Music and audio sharing: Bandcamp, ccMixter, Groove Shark, The Hype Machine, imeem,, MySpace Music, Pandora Radio,, ShareTheMusic, Soundclick,SoundCloud, Spotify,, Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, Webshots, Pinterest Presentation sharing: Prezi, scribd, SlideShare Video sharing: Dailymotion, Metacafe, Nico Nico Douga, Openfilm, sevenload, Viddler, Vimeo, YouTube
    15. 15. No one speaks for me, I speak for myself  Freedom of speech – Internet liberalization  Public right to know – Individuals participation  Democracy was a right - Now it is an action 
    16. 16. Empowered with Social Media tools: Arab Uprisings, 2011 ―Instead, that defining image is this: a young woman or a young man with a smartphone. Shes in the Medina in Tunis with a BlackBerry held aloft, taking a picture of a demonstration outside the prime ministers house. He is an angry Egyptian doctor in an aid station stooping to capture the image of a man with a head injury from missiles thrown by Mubaraks supporters. Or it is a Libyan in Benghazi running with his phone switched to a jerky video mode, surprised when the youth in front of him is shot through the head‖. The Guardian.
    17. 17. Occupy Wall Street, 2011 Facebook pages have popped up for major cities across the country. Twitter hashtags have been established for communication at general assemblies. Countless videos have been posted to YouTube, Vimeo and Livestream. We found some moving personal accounts of job loss and helplessness shared on the blog, "We are the 99 percent.  Meetup groups have formed in 872 cities across the U.S., using the Occupy Together website as a central hub. We look forward to seeing the status updates, tweets, get it.
    18. 18. Invisible Children – Kony 2012Released on March 5, 2012. The purpose is to promote the charitys "Stop Kony" movement to makeUgandan indicted war criminal and International Criminal Court fugitive Joseph Kony globally known in orderto have him arrested by December 2012, the time when the campaign expires.
    19. 19. The campaign has resulted in a resolution by the United States Senate and contributed to the decision to send troops by the African Union. Source:
    20. 20. Peace Innovation #1. Tell you about Peace Dot #2. Invite you to create your own Peace Dot page #3. Help you learn more about peace innovation
    21. 21. Come Together – Facebook
    22. 22. Conflict Kitchen A take-out restaurant that only serves cuisine from countries with which the United States is in conflict. Each iteration of the project is augmented by events, performances, and discussions that seek to expand the engagement the public has with the culture, politics, and issues at stake within the focus country.
    23. 23. Peace ―in action‖ through social media  "Lately, in the news, weve been hearing about a war coming -- a big one -- while we the common people are sitting and watching it come, like it has nothing to do with us. So three days ago, I posted a simple message on Facebook. To the Iranian people -- to all fathers, mothers, children, sisters and brothers -- we will never bomb your country. We love you. Within 24 hours, thousands of people shared the post on Facebook. Within 48 hours, the Iranian people started responding -- hundreds of messages telling the Israeli people, We love you back. Please help us to prevent this war by spreading this message." Source:
    24. 24. We Love You Iran & Israel
    25. 25. Thank you for your time!