The MSc in Digital Innovation at UCD Michael Smurfit Graduate Business School provides students with the knowledge and skills to succeed in the digital era. The program is offered full-time over one year or part-time over two years. It includes modules on managing innovation, design, and global sourcing as well as implementing digital projects. Graduates emerge with unique understanding of digital innovations and over 90% obtain employment in sectors such as consulting, software, and major technology companies within three months of graduating.

1. MSc Digital Innovation
Dr. Niamh O Riordan, Programme Director

2. • Only triple accredited Business School in Ireland*
• Identified as “the centre for business research” in Ireland
• MBA consistently ranked in top 100 in the world
• Ireland’s Global Business School
– International network of top quality faculty and alumni
– International network of companies
– Resulting in excellent student experience and opportunities
– Alumni network of 70,000 students
* Just 73 business schools hold the triple "crown" accreditation from the most sought-after international accreditations:
AACSB, AMBA, EQUIS in September 2015
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UCD Michael Smurfit Graduate Business School –
Overview

3. www.smurfitschool.ie
Digital Innovation
An introduction
“We are living in a golden age of digital innovation. During our
lifetimes, an entirely new digital infrastructure of computers,
mobile devices, broadband network connections, and advanced
application platforms has been created. This digital
infrastructure has, in turn, accelerated the emergence of new
technologies — social media, cloud computing, analytics, big
data, wearable devices, 3D printing — that enabe
transformations in the way we live and work, how companies
organise, and the structure of entire industries”
– Fichman et al (2014)

4. MSc Digital Innovation
An introduction
www.smurfitschool.ie
• Digital innovation is the key to understanding how IT transforms
business and society.
• The MSc in Digital Innovation was designed to equip future
business and technology leaders with the knowledge and skills to
succeed in the digital era.
• Our students are taught by internationally recognised researchers
and engage directly with the technology companies that have
make Dublin the Digital Hub of Europe.
• Our graduates emerge as insightful, reflective and critically
minded individuals with a unique understanding of the discovery,
development, diffusion, and impact of digital product, process,
and business model innovations.

5. MSc Digital Innovation
Programme Overview
• 90 Credit Programme from Ireland’s leading business school
• Offered one year full-time or two year part-time
• Delivering excellent career prospects
• Exploring technology-centric innovation
• Targeting early and mid career graduates of all disciplines
– Usually Commerce, Computer Science, BIS graduates
www.smurfitschool.ie

6. MSc Digital Innovation
Design and delivery
Semester 1
(30 Credits )
Semester 2
(30 credits )
Semester 3
(30 credits)
3 modules 3 modules 3 modules/ Industry research project
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CORE
• Managing strategy and innovation in a digital era
• Managing design and development
• Managing global sourcing
• Implementing digital projects
• Skills for business enquiry
• Cultural & political perspectives on managing technology and change
NONCORE
• Changing business processes with ICT
• Critical issues for innovation, technology and organisation
• ICT in a global context
• Knowledge, ICT & organisation
• Economics of IT & digital markets
• Industry research project* (* subject to approval)
NOTE: Students may take suitable elective modules from other subject areas if timetable and prerequisites allow

7. Graduates emerge as insightful, reflective and critically minded individuals with a
unique blend of IT and management skills
www.smurfitschool.ie
The MSc “afforded me the skills and competencies to advance my
career in the technology industry to a new level” - Joanne Daly (2013),
Facebook
Employment rates:
90%
96% 97%
0%
25%
50%
75%
100%
2012 2013 2014
MSc Digital Innovation
Career Prospects

8. MSc Digital Innovation
Career Prospects
Top 5 Sectors (2012–2014)
• Business services (Mgt/IT Consulting)
• Computing and software applications
• Professional services
• Accountancy and legal services
• Manufacturing
Top 5 Employers (2012-2014)
• Accenture
• Deloitte
• PricewaterhouseCoopers
• Google
• IBM
“When technology unlocks potential, brilliant ideas come to life”-
Accenture
www.smurfitschool.ie

9. MSc Digital Innovation
Career Prospects
Top Job titles (2012-2014)
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10. MSc Digital Innovation
Testimonials
“The MSc was a great opportunity to learn about new technologies and business
trends coupled with the practical skills required to implement them. The diverse
student body, expert lecturers and excellent facilities served to stimulate learning and
the development of a valuable network of friends and business contacts”
-Gavin Ross (2010), Digital Strategy Manager, Three Ireland
www.smurfitschool.ie

11. “This course instils the practical reasoning and ability required to engage with all
aspects of digital innovation. The social theory, critical thinking and hands on
experience throughout the course is a framework for value creation that equips and
inspires students to drive cultural shifts and business performance in new and unique
directions”
-Anna Carthy (2011): Digital Project Manager, Aer Lingus
www.smurfitschool.ie
MSc Digital Innovation
Testimonials

12. MSc Digital Innovation
Testimonials
“I would say that Microsoft expects its graduates to be able to work under
ambiguous circumstances, and this is where critical thinking is needed so as to
best assess a new scenario and not just proceed as per the status quo. I feel that
this skill, championed through the course, is vital for the progression of
graduates throughout their careers”
-Patrick McGarry (2014), Business Analyst,Microsoft
www.smurfitschool.ie

13. “What I liked most was the mixture of practical concepts and their sociological and
philosophical foundations… I'm still finding the programme incredibly helpful in work,
especially the focus on innovative methods (IDEO method cards, etc.) and design
thinking… I directly apply many of the methods within my work in IT-strategy, and the
foundations I’ve learned help me to better understand our organization, partners and
customers.”
-Matthias Steffen (2012) - ICT Strategy, DB Mobility Logistics AG
www.smurfitschool.ie
MSc Digital Innovation
Testimonials

14. MSc Digital Innovation
Further information
Programme Manager: Ms Fiona Lynch
fiona.lynch@ucd.ie
Programme Director: Dr Niamh O Riordan
niamh.oriordan@ucd.ie
Admissions Manager: Mr Eoin Taffe
eoin.taffe@ucd.ie
Admissions Team: smurfit.admissions@ucd.ie
+353 (0) 1 716 8885
Connect with alumni:
https://www.linkedin.com/grp/home?gid=3720474
www.smurfitschool.ie

15. MSc Digital Innovation
Making your application
Email: smurfit.admissions@ucd.ie
Phone: (01) 716 8885
Applications for 2016/2017
- Accepted on a rolling basis - apply early
- Turnaround time is approx. 10 days
www.smurfitschool.ie

16. www.smurfitschool.ie
Questions?