Suggested Citation: O Riordan, N. 2013. An initial exploration of Crowd Funding. NUIG Whitaker Institute Working Paper Series.
An overview of existing research on crowd funding platforms and the identification of key research questions that need to be addressed in future research
DealMarket Digest Issue 132 - 14 March 2014Urs Haeusler
SEE WHATS NOTEWORTHY IN PRIVATE EQUITY THIS WEEK /// ISSUE 132 - March 14th, 2014:
- Five Traits of Blockbuster PE Exits
- Fund of Funds Still in the Game, But Pressure is on Performance
- More Women Active in Private Equity
- PE Firms Seek Manufacturing Company Buyout
- M&A Healthcare Deals Grow in More Ways Than One
- Quote of the Week: Not So Dumb Money and VC Evolution
DealMarket Digest Issue 132 - 14 March 2014Urs Haeusler
SEE WHATS NOTEWORTHY IN PRIVATE EQUITY THIS WEEK /// ISSUE 132 - March 14th, 2014:
- Five Traits of Blockbuster PE Exits
- Fund of Funds Still in the Game, But Pressure is on Performance
- More Women Active in Private Equity
- PE Firms Seek Manufacturing Company Buyout
- M&A Healthcare Deals Grow in More Ways Than One
- Quote of the Week: Not So Dumb Money and VC Evolution
Crowdfunding has become an important topic for last years in startups and enterprises. The understanding of the concept has been mainly depicted from a practioner’s viewpoint. However, more and more authors have researched it in order to make it a managerial strategy option for business. The objective of this paper is to bring an overview of the literature and a general description of it.
Crowd funding developing a strategy for crowd participationApostolos Gazepis
From the presentation given by me at the 12th International Conference of Economic Society of Thessaloniki.
https://www.academia.edu/5101596/CROWD-FUNDING_DEVELOPING_A_STRATEGY_FOR_CROWD_PARTICIPATION
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis Sergio Gutiérrez Montero
Do you know crowdfunding? In an online survey conducted primarily among entrepreneurs and students in the field of innovation and entrepreneurship, almost 50% answered “No”. Even cutting-edge innovator Google continuously suggested the authors of this thesis to check the spelling of “crowdfunding” when writing the thesis on Google docs. Further anecdotal evidence can be found in our classes and seminars. During our master program, we have been taught different ways how startup ventures can raise capital and have engaged in discussions with entrepreneurs and technology transfer officers. Crowdfunding was not mentioned. Yet, we remember our thesis advisor and innovation consultant Paco Conde of LTC saying that many of his clients, when thinking about innovation, primarily think of their production process thereby neglecting the importance of innovation at the financing (and distribution) stage.
In July 2010, thus almost coinciding with the beginning of our studies at Barcelona Graduate School of Economics, the search term “crowdfunding” for the first time generated enough traffic to be spotted by Google Trends (Figure 1). Throughout the last year search volume has steadily increased, demonstrating growing interest and awareness of the topic.
Crowdfunding in general and crowdfunding for startup companies in particular are nascent phenomena that made it to the headlines only recently but bear the potential to drastically change the way startup companies are financed today.
Crowdfunding - A disruptive financial innovation - Implication for the Caribbean. A look at crowdfunding for the Caribbean and the implication for securities law
The Fundamentals of Policy CrowdsourcingAraz Taeihagh
What is the state of the research on crowdsourcing for policymaking? This article begins to answer this question by collecting, categorizing, and situating an extensive body of the extant research investigating policy crowdsourcing, within a new framework built on fundamental typologies from each field. We first define seven universal characteristics of the three general crowdsourcing techniques (virtual labor markets, tournament crowdsourcing, open collaboration), to examine the relative trade-offs of each modality. We then compare these three types of crowdsourcing to the different stages of the policy cycle, in order to situate the literature spanning both domains. We finally discuss research trends in crowdsourcing for public policy and highlight the research gaps and overlaps in the literature.
RocketHub Congressional Testimony - Regulation of CrowdfundingRocketHub
On June 26, 2012, The Congressional Committee on Oversight and Government Reform held a hearing on job creation and the Securities and Exchange Commission's efforts to implement the JOBS Act. Rep. Patrick McHenry (R-NC) chaired the hearing. RocketHub's CFO, Alon Hillel-Tuch, was invited to testify on the potential the "crowdfunding for equity" model holds for start-ups, job growth, and the US economy.
Crowdfunding has become an important topic for last years in startups and enterprises. The understanding of the concept has been mainly depicted from a practioner’s viewpoint. However, more and more authors have researched it in order to make it a managerial strategy option for business. The objective of this paper is to bring an overview of the literature and a general description of it.
Crowd funding developing a strategy for crowd participationApostolos Gazepis
From the presentation given by me at the 12th International Conference of Economic Society of Thessaloniki.
https://www.academia.edu/5101596/CROWD-FUNDING_DEVELOPING_A_STRATEGY_FOR_CROWD_PARTICIPATION
Crowdfunding: Funding Innovation through Innovation in Funding – BGSE Thesis Sergio Gutiérrez Montero
Do you know crowdfunding? In an online survey conducted primarily among entrepreneurs and students in the field of innovation and entrepreneurship, almost 50% answered “No”. Even cutting-edge innovator Google continuously suggested the authors of this thesis to check the spelling of “crowdfunding” when writing the thesis on Google docs. Further anecdotal evidence can be found in our classes and seminars. During our master program, we have been taught different ways how startup ventures can raise capital and have engaged in discussions with entrepreneurs and technology transfer officers. Crowdfunding was not mentioned. Yet, we remember our thesis advisor and innovation consultant Paco Conde of LTC saying that many of his clients, when thinking about innovation, primarily think of their production process thereby neglecting the importance of innovation at the financing (and distribution) stage.
In July 2010, thus almost coinciding with the beginning of our studies at Barcelona Graduate School of Economics, the search term “crowdfunding” for the first time generated enough traffic to be spotted by Google Trends (Figure 1). Throughout the last year search volume has steadily increased, demonstrating growing interest and awareness of the topic.
Crowdfunding in general and crowdfunding for startup companies in particular are nascent phenomena that made it to the headlines only recently but bear the potential to drastically change the way startup companies are financed today.
Crowdfunding - A disruptive financial innovation - Implication for the Caribbean. A look at crowdfunding for the Caribbean and the implication for securities law
The Fundamentals of Policy CrowdsourcingAraz Taeihagh
What is the state of the research on crowdsourcing for policymaking? This article begins to answer this question by collecting, categorizing, and situating an extensive body of the extant research investigating policy crowdsourcing, within a new framework built on fundamental typologies from each field. We first define seven universal characteristics of the three general crowdsourcing techniques (virtual labor markets, tournament crowdsourcing, open collaboration), to examine the relative trade-offs of each modality. We then compare these three types of crowdsourcing to the different stages of the policy cycle, in order to situate the literature spanning both domains. We finally discuss research trends in crowdsourcing for public policy and highlight the research gaps and overlaps in the literature.
RocketHub Congressional Testimony - Regulation of CrowdfundingRocketHub
On June 26, 2012, The Congressional Committee on Oversight and Government Reform held a hearing on job creation and the Securities and Exchange Commission's efforts to implement the JOBS Act. Rep. Patrick McHenry (R-NC) chaired the hearing. RocketHub's CFO, Alon Hillel-Tuch, was invited to testify on the potential the "crowdfunding for equity" model holds for start-ups, job growth, and the US economy.
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1. Working Paper: Crowdfunding
O Riordan, Niamh, National University of Ireland, Galway, Ireland, n.oriordan@yahoo.com
Suggested citation: O Riordan, N. 2013. An initial exploration of Crowd Funding. NUIG
Whitaker Institute Working Paper Series.
Introduction
Star Citizen is a massively multiplayer online video game that is being developed by Chris Roberts and
Cloud Imperium Games1. What sets it apart from any other online game is that as of 3 September 2013, its
creators have raised more than $17 million dollars through crowd funding. Crowd funding occurs
whenever individuals make a collective effort to pool their money, usually via the Internet, to support
efforts initiated by other people or organizations (Ordanini et al., 2011). Crowd funding websites like Star
Citizen and KickStarter are growing in importance and are being used to drive innovation in firms.
According to the Huffington Post, crowdfunding websites helped companies and individuals worldwide
raise $0.89 billion from members of the public in 2010, $1.47 billion in 2011 and $2.66 billion in 20122. In
this report, we define the phenomenon of crowd funding within the overall context of crowd sourcing and
open innovation. We identify some of the main crowdfunding success stories to date and trace out some of
the key ways that these sites are influencing organizational decision making and leading to the emergence
of new business forms. Using this analysis, we conclude by identifying some of the key research questions
that need to be addressed, such as those concerning intellectual property management and organizational
governance.
Definition
Crowd funding, also known as crowd-sourced fundraising, is a bottom-up (Gaggioli and Riva, 2008) and
collective (Ordanini, 2009) approach to financing. When it is used, the role of the customer is changed:
the customer becomes an investor in the idea or in the business that is being funded (Ordanini, 2009).
Crowd funding is not new: it has, for example, been used as a means of funding political campaigns
(Kappel, 2009) and as a means of funding Non-Governmental Organizations (NGOs) for quite some time.
However, contemporary forms of crowd funding differ from previous forms. First, they are being used to
finance a wider variety of projects than before such as arts-based and entertainment oriented projects
(Kappel, 2009) and technology-based projects (Gaggioli and Riva, 2008). Second, contemporary forms of
crowd funding take advantage of the concept of the wisdom of crowds which suggests that the many are
smarter (and make better investment decisions) than the few (cf. Suroweiki, 2004, p. xiii). Third,
contemporary crowd funding initiatives like Star Citizen and KickStarter are increasingly used to fund
highly innovative ideas and/or entrepreneurial companies. For these reasons, contemporary forms of
crowd funding are closely related to the concept and practice of open innovation, an emergent model of
innovation in which firms draw on research and development that may lie outside their own boundaries
(Chesbrough, 2003, p. 104).
1
http://en.wikipedia.org/wiki/Crowdfunding Accessed October 11, 2013
Global Crowdfunding Volumes Rise 81% In 2012, 04/08/2013, The Huffington Post, Retrieved at 7
September 2013
2
1
2. Working paper: Crowd Funding | Dr Niamh O Riordan, NUI Galway, Ireland.
Reviewing the state of the art
As contemporary forms of crowd funding are an emergent phenomenon, the academic literature on them
remains in its infancy. The literature to date has primarily concentrated on documenting the phenomenon
of crowd funding and on providing anecdotal evidence of successful crowd funding initiatives. Scholars
have focused on defining the phenomenon (e.g. Kappel, 2009; Lawton et al., 2010); measuring the growth
of the phenomenon (e.g. Agrawal et al., 2011); identifying techniques that can be used to maximize
returns on a particular proposal (e.g. Bellaflamme and Lambert, 2011); investigating the legal and IP risks
associated with crowd funding (e.g. Hemingway et al., 2010; Satorius and Pollard, 2010) and finally,
looking into the economics of microfunding (Ward et al., 2010) and microstartups (Pope et al., 2010).
At a high level, a number of key themes are apparent. In terms of the opportunities afforded by crowd
funding platforms, there is a broad consensus that crowd funding is an effective way of funding small
companies who might not otherwise have access to investment funds as investors can limit their exposure
by choosing to invest only small amounts. Similarly, crowd funding is also a useful way of funding new
businesses, again because it allows investors to limit their exposure to (potentially) risky investments.
Nevertheless, there are a number of important issues that must be resolved if crowd funded enterprise is
to gain significant traction. The first concerns the changing role of the customer in crowd-funded
enterprise. Specifically, once a customer has invested in a business or in a business idea, they are now
entitled to benefit from that business or idea. The difficulty is that in existing platforms this can be
difficult to formalize. One solution that is gaining ground, known as equity crowdfunding, is based on
turning customers into shareholders3. However, it is clear that such proposals in turn have important
consequences in the area of corporate governance.
Key gaps in existing knowledge
Notwithstanding the level of interest in this phenomenon, there are a number of key gaps in current
knowledge. In the context of this paper, we consider key questions from the perspective of companies,
customers and crowd funding platforms in turn.
From the perspective of companies looking to get funding through crowd funding platforms, one of the
key questions concerns the ability to clearly map the different types of crowd funding platform that
currently exist and to be able to identify the most appropriate platform for their particular proposal. It is
clear that these companies need to clearly understand what customers who choose to invest in them are to
gain in terms of ownership of and other rights to the idea. At the same time, these companies need to be
able to effectively pitch their ideas. As an important first step, companies need to analyze existing
proposals in order to identify the key characteristics that distinguish successful and unsuccessful ideas. At
the same time, these companies need to clearly understand the motivations of investors: who are these
investors, how can appropriate investors be targeted and how best to engage particular investors? For
instance, are investors primarily motivated by a desire to make money or by more altruistic goals? The
answer to this question will have important implications for how companies choose to promote their ideas
on crowd funded platforms. Further, the company that can successfully answer these key questions and
deliver a pitch that satisfies these investors’ needs is most likely to succeed in getting their idea funded.
From the perspective of customers who are wishing to invest in crowd funded initiatives, a number of key
questions need to be considered. For customer who might be interested in benefitting financially from
investing in crowd funded projects, research is needed to ascertain what metrics are most useful in
identifying projects that are most likely to be successful if funded. A related question is to investigate
whether a particular ‘algorithm’ can be identified for selecting suitable projects and for then choosing a
3
http://www.theglobeandmail.com/report-on-business/small-business/sb-money/businessfunding/crowdfunding-20-will-turn-customers-into-shareholders/article14870380/ Accessed
16th 2013
2
October
3. Working paper: Crowd Funding | Dr Niamh O Riordan, NUI Galway, Ireland.
strong portfolio of projects. Customers also need to understand how these kinds of investment
opportunities differ from more traditional opportunities and to be able to balance their investments in
that overall context. Customers also need to clearly understand the different benefits models that are
being operated by crowd funding platforms in terms of benefits for investors. Will the customer have
stocks in the company they invest in? How will their investment lead to a return?
Finally, the core motivation of the crowd funding platforms is to grow the market for crowd funded
platforms. As such, the key questions for this group of organizational stakeholders are somewhat different
from the key questions for customers and the key questions for companies. More specifically, the
platforms themselves need to better understand how to resolve questions related to customers-asshareholders, corporate governance, intellectual property ownership. One key question that has not been
tackled in the literature to date is to do with how crowd platforms might proactively stimulate the growth
and development of successfully funded projects. If these platforms can perform these kinds of services,
then larger corporations are more likely to engage with the platforms leading to the growth of the market
in this area and at the same time, the platforms themselves will have strengthened their competitive
positions in the marketplace.
Initial statement of research questions
Our analysis indicates that most of the published literature on crowd funding to date has been anecdotal
in nature. For this reason, there is a need for empirical research on existing crowd funding platforms. We
would like to carry out an exploratory investigation of existing crowd funded platforms to address some of
the key questions identified in the previous section. More specifically, we would like to conduct a
systematic investigation of the existing projects on KickStarter with a view to mapping things like the ratio
of successful to non-successful projects, the average amount of investment into each project and to
explore the possibility of identifying particular characteristics that might enable organizational
stakeholders to better identify successful projects.
We believe the answers to these questions will result in tangible benefits for companies looking for
funding and customers looking to invest. More broadly, we feel that there is a strong need for further
research on crowd funding given its potential to stimulate entrepreneurial activity particularly at an SME
level. This is of particular relevance in the current economic climate given that more than 70% of people
in this country alone are working for small companies.
Reference list
Agrawal, Ajay K., Christian Catalini, and Avi Goldfarb. The geography of crowdfunding. No. w16820.
National Bureau of Economic Research, 2011.
Belleflamme, Paul, Thomas Lambert, and Armin Schwienbacher. "Crowdfunding: Tapping the right
crowd." International Conference of the French Finance Association (AFFI). 2011.
Chesbrough, Henry William. Open innovation: The new imperative for creating and profiting from
technology. Harvard Business Press, 2003.
Gaggioli, A., and Riva, G. 2008. "Working the Crowd," Science (321:5895), p. 1443.
Heminway, Joan MacLeod, and Shelden Ryan Hoffman. "Proceed at Your Peril: Crowdfunding and the
Securities Act of 1933." Tenn. L. Rev. 78 (2010): 879.
Kappel, Tim. "Ex ante crowdfunding and the recording industry: A model for the US." Loy. LA Ent. L. Rev.
29 (2008): 375.
Lawton, Kevin, and Dan Marom. "The crowdfunding revolution." Social Networking Meets Venture
Financing. Amazon Digital Services (2010).
Ordanini, A.; Miceli, L.; Pizzetti, M.; Parasuraman, A. (2011). "Crowd-funding: Transforming customers
into investors through innovative service platforms". Journal of Service Management 22
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4. Working paper: Crowd Funding | Dr Niamh O Riordan, NUI Galway, Ireland.
Pope, Nikki D. "Crowdfunding Microstartups: It's Time for the Securities and Exchange Commission to
Approve a Small Offering Exemption." U. Pa. J. Bus. L. 13 (2010): 973.
Satorius, Daniel M., and Stu Polland. "Crowd Funding-What Independent Producers Should Know about
the Legal Pitfalls." Ent. & Sports Law. 28 (2010): 15.
Ward, Chris, and Vandana Ramachandran. "Crowdfunding the next hit: Microfunding online experience
goods." Workshop on Computational Social Science and the Wisdom of Crowds at NIPS2010. 2010.
4