Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Brent Csutoras
Social Media can take a lot of time. Over the years our team has come up with a number of hacks to save time and still have great success across the top social media sites. This presentation touches on some of our best hacks for social media.
Jesse Lozano, "The Future of Manufacturing – a Desktop Sized Revolution?"WebVisions
Massive industrial machines and processes are currently being scaled down so they can easily sit on your desktop. You can have anything 3D printed at the click of a mouse button and soon we will see desktop sized machines that print much more than just plastic.
Rapid prototyping has dramatically reduced the cost barriers to creating a new hardware device and access to open source software has enabled more people than ever to actually design and bring their ideas to life. The rate at which innovation occurs today is faster than ever before and the growing ability to innovate in your living room and crowd fund your idea into existence means that we are now seeing a wave of innovation that actually started in a living room, it's all very 70's and it's pretty exciting.
As innovative as the desktop space can be, it's still dwarfed by the rapid innovation of large scale manufacturing. Industrial 3D printing and work force automation are only just starting to change the way the world makes and consumes products. These massive changes won't happen over night but we're on the cusp of a new industrial revolution.
Within this session, Jesse will discuss his experience with manufacturing and how the the impact of new technology on the industrial scale will change the way the world creates products.
Workshop #3: Sketching Collaboratively by Praneet Koppulaux singapore
UX design is not a job to be done in silos anymore, designers are tasked with guiding the teams they work with to make better choices for the sake of the users. They need to work collaboratively with stakeholders/team members to integrate and understand business requirements and technology feasibility while advocating for the user. Time has come to repurpose some of the core UXers’ tools and methods for a collaborative and lean environment to build a shared understanding and work towards common product goals.
In this workshop, you will be introduced to collaborative sketching exercises. You will learn how to run such exercises to ideate, develop and iterate on possible design solutions with the development and management teams they work with.
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Brent Csutoras
Social Media can take a lot of time. Over the years our team has come up with a number of hacks to save time and still have great success across the top social media sites. This presentation touches on some of our best hacks for social media.
Jesse Lozano, "The Future of Manufacturing – a Desktop Sized Revolution?"WebVisions
Massive industrial machines and processes are currently being scaled down so they can easily sit on your desktop. You can have anything 3D printed at the click of a mouse button and soon we will see desktop sized machines that print much more than just plastic.
Rapid prototyping has dramatically reduced the cost barriers to creating a new hardware device and access to open source software has enabled more people than ever to actually design and bring their ideas to life. The rate at which innovation occurs today is faster than ever before and the growing ability to innovate in your living room and crowd fund your idea into existence means that we are now seeing a wave of innovation that actually started in a living room, it's all very 70's and it's pretty exciting.
As innovative as the desktop space can be, it's still dwarfed by the rapid innovation of large scale manufacturing. Industrial 3D printing and work force automation are only just starting to change the way the world makes and consumes products. These massive changes won't happen over night but we're on the cusp of a new industrial revolution.
Within this session, Jesse will discuss his experience with manufacturing and how the the impact of new technology on the industrial scale will change the way the world creates products.
Workshop #3: Sketching Collaboratively by Praneet Koppulaux singapore
UX design is not a job to be done in silos anymore, designers are tasked with guiding the teams they work with to make better choices for the sake of the users. They need to work collaboratively with stakeholders/team members to integrate and understand business requirements and technology feasibility while advocating for the user. Time has come to repurpose some of the core UXers’ tools and methods for a collaborative and lean environment to build a shared understanding and work towards common product goals.
In this workshop, you will be introduced to collaborative sketching exercises. You will learn how to run such exercises to ideate, develop and iterate on possible design solutions with the development and management teams they work with.
Find the full report here: http://bit.ly/29z1228
Is trust in the cloud important? Based on recent EIU survey findings, it appears so. When organisations exhibit higher levels of trust in the cloud, there is a substantial and positive correlation with a wide range of business outcomes. On the opposite end of the spectrum, if users don’t trust the cloud because they don’t understand its attributes, it will be a less effective tool for them.
This report, sponsored by Google, assesses how far along businesses around the world are on the cloud progression and trust curve. Survey findings are based on a 10-country, multi-industry survey of 452 senior executives, as well as interviews with cloud experts.
What is FIWARE and why it is a great ecosystem for enabling the co-creation of Smart Cities world wide? Find it in this presentation. The presentation was originally given at Beyond 2020 on 28th July in Recife, Brazil
Digital Leadership Interview : Jim lawton, Chief Product and Marketing Office...Capgemini
"Not only will our robots learn the job and complete the task, but they are using their algorithm to optimize the task assigned and make that job better."
You’ve probably been eating pulses most of your life – you just didn’t know it. Pulses are a type of dried legume seed, such as beans, chickpeas, lentils and peas, and they are packed with protein, fiber and minerals, but devoid of fat. Trying to shed light on this under-appreciated food staple, the United Nations has declared 2016 the International Year of Pulses, calling them “nutritious seeds for a sustainable future.”
37 c 551 - reduced changes in the carrier of steganography algorithmMohammed Kharma
Steganography is the science that involves
communicating secret information in an appropriate
carrier so no one apart from the sender and the recipient
even can recognize that there is hidden
information. Steganography is the art of hiding
messages inside unsuspicious medium such as images,
videos, various types of files…etc. It's a method to
establish a secure communication channel between two
parties. The purpose of steganography is to hide the
existence of a message from an eavesdropper or third
parties. Steganalysis is the branch of data processing
that seeks the identification of carrier vessels and
retrieval of message hidden. In this paper we present
enhanced implementation for Steganography algorithm,
an algorithm that we claim to be safe, built over DCT
(Discrete Cosine Transformation) frequency
domain mutation[12], the algorithm uses error reductive
measurements such as pattern matching to obtain
a reasonable a better image quality by reducing number
of changes that steganography algorithm made during
the embedding process.
Social Media Report - Economy Hotels August - September 2016Unmetric
Explore the social media strategies of economy hotels on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.
Kanker kelenjar getah bening adalah kanker yang muncul dalam sistem limfatik, sistem limfatik termasuk bagian penting dalam sistem kekebalan tubuh manusia. Sehingga, Limfoma merupakan kanker yg berhubungan langsung dengan imunitas.
Customer Journey или как привести клиента к сделкеVadim Dozortsev
Слайды вводной лекции Практического Workshop "Customer Journey или как привести клиента к сделке". Основные этапы путешествия клиента. Что является триггером возникновения потребностей.
Find the full report here: http://bit.ly/29z1228
Is trust in the cloud important? Based on recent EIU survey findings, it appears so. When organisations exhibit higher levels of trust in the cloud, there is a substantial and positive correlation with a wide range of business outcomes. On the opposite end of the spectrum, if users don’t trust the cloud because they don’t understand its attributes, it will be a less effective tool for them.
This report, sponsored by Google, assesses how far along businesses around the world are on the cloud progression and trust curve. Survey findings are based on a 10-country, multi-industry survey of 452 senior executives, as well as interviews with cloud experts.
What is FIWARE and why it is a great ecosystem for enabling the co-creation of Smart Cities world wide? Find it in this presentation. The presentation was originally given at Beyond 2020 on 28th July in Recife, Brazil
Digital Leadership Interview : Jim lawton, Chief Product and Marketing Office...Capgemini
"Not only will our robots learn the job and complete the task, but they are using their algorithm to optimize the task assigned and make that job better."
You’ve probably been eating pulses most of your life – you just didn’t know it. Pulses are a type of dried legume seed, such as beans, chickpeas, lentils and peas, and they are packed with protein, fiber and minerals, but devoid of fat. Trying to shed light on this under-appreciated food staple, the United Nations has declared 2016 the International Year of Pulses, calling them “nutritious seeds for a sustainable future.”
37 c 551 - reduced changes in the carrier of steganography algorithmMohammed Kharma
Steganography is the science that involves
communicating secret information in an appropriate
carrier so no one apart from the sender and the recipient
even can recognize that there is hidden
information. Steganography is the art of hiding
messages inside unsuspicious medium such as images,
videos, various types of files…etc. It's a method to
establish a secure communication channel between two
parties. The purpose of steganography is to hide the
existence of a message from an eavesdropper or third
parties. Steganalysis is the branch of data processing
that seeks the identification of carrier vessels and
retrieval of message hidden. In this paper we present
enhanced implementation for Steganography algorithm,
an algorithm that we claim to be safe, built over DCT
(Discrete Cosine Transformation) frequency
domain mutation[12], the algorithm uses error reductive
measurements such as pattern matching to obtain
a reasonable a better image quality by reducing number
of changes that steganography algorithm made during
the embedding process.
Social Media Report - Economy Hotels August - September 2016Unmetric
Explore the social media strategies of economy hotels on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.
Kanker kelenjar getah bening adalah kanker yang muncul dalam sistem limfatik, sistem limfatik termasuk bagian penting dalam sistem kekebalan tubuh manusia. Sehingga, Limfoma merupakan kanker yg berhubungan langsung dengan imunitas.
Customer Journey или как привести клиента к сделкеVadim Dozortsev
Слайды вводной лекции Практического Workshop "Customer Journey или как привести клиента к сделке". Основные этапы путешествия клиента. Что является триггером возникновения потребностей.
Анастасия Овчаренко "Это по любви. Лояльность как игра вдолгую для компании"SEO.UA
CEO&Founder диджитал-агентства TessLab (не любит слово директор, и поэтому никогда себя так не называет). "Девочка, живущая в сети". Специалист в комплексному продвижении сложных бизнесов и внедрении CRM в компаниях. Любит интернет, аналитику, стратегии, тактику. Практик.
Презентация выступления на Кейс-Клубе Инны Можайской 24 ноября 2016 года. Часовая презентация как "путешествие клиента" влияет на оптимизацию бизнес процессов маркетинга и продаж, включая два примера: B2B и B2C
2. За что любят мероприятия?
Они дарят нам свежие
эмоции.
Они устанавливают
эмоциональную связь
О чем бы не говорили организаторы, они все равно
влияют на участников на эмоциональном уровне.
4. Признание заслуг
Мероприятие = это выражение
благодарности к Клиенту.
Людям нравится, когда часть прибыли
компании тратится на них напрямую
Быть Клиентом = возможность участвовать
в интересном мероприятии
5. Сопричастность
На мероприятия рассылают именные
приглашения. Они дарят ощущение
принадлежности к некоему закрытому
сообществу
Люди ощущают свои жизненные достижения,
собственную значимость, подтверждают свою
избранность.
Избранность.
Отсутствие приглашения = крах надежд и обида.
6. Благодарность
Мероприятие = своеобразный подарок.
Участники испытывают благодарность к
бренду – организатору мероприятия
Мероприятие дают возможности
«раскрыться» участникам, установить
контакты, знакомства
Но на мероприятиях есть еще и материальные
подарки…
7. Доверие и лояльность
Лояльность это отношения. Это личные
отношения, личные усилия, личное
признание.
Мероприятия позволяют установить
личные отношения. Встретить
Клиента лицом к лицу. Tet-a-tet.
Это возможность для компании, которую нельзя
упустить.
8. Все просто
• Клиенты найдут способ купить у вас,
если вы им нравитесь.
• Клиенты найдут способ отказаться
покупать у вас, если вы им не
нравитесь
9. Связь ценностей
Мероприятия позволяют заявить о
ценностях и найти тех, кто их разделяет.
Компания – нечто больше чем услуга или
продукт. Это возможности, ценности,
вызываемые эмоции.
Мероприятия позволяют транслировать
ценности компании Клиентам и сотрудникам.
Тема мероприятия связывается с брендом
10. Качество мероприятия =
доверие к компании
Клиенты проводят параллель между
качеством мероприятия и качеством
услуг/продуктов компании.
Этой связи нет, если подумать…
Продать услугу и продемонстрировать ее
возможности – иногда практически одно и то же.
11. Престиж
Мероприятие создает образ, статус
участников.
Участие в мероприятии позволяет
транслировать его статус на участников.
Каков уровень пафоса вашего
мероприятия?
12. Безопасность
Мероприятие = тест драйв
Часто мероприятие – первое знакомство с
компанией. Это безопасный способ узнать
больше о компании, продукте, услуге.
Люди больше бояться покупать, чем
участвовать в мероприятиях. Это шанс.
13. Узнавание
• Незнакомое рождает недоверие
• Слишком близкое знакомство рождает
презрение
Люди, участвующие в вашем мероприятии
уже вам доверяют. 99% аудитории
относятся к вам положительно. Это лучшее
поле для действия.
15. Последовательность
Участник, пришедший на ваше
мероприятие – уже ваш Клиент.
Постоянный участник – постоянный
Клиент
Люди любят быть последовательными и
находить аргументы к уже принятым
решениям. Мероприятие – аргумент.
16. Основные страхи Клиентов
• Бесполезно
• Потеря денег
• Плохой сервис
• Потеря времени
• Скучное содержание
• Несоответствие статуса
• Технические проблемы
• Несогласованность действий
• Оскорбительно дешевые подарки и т.п.
17. Основные требования
• Отсутствие накладок
• Детальная отчетность
• Быстрое реагирование
• Продуманная концепция
• Предвосхищение запросов
• Внимание, внимание, внимание
• Четкое выполнение обязательств