HAR NRG May 2009

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Presented to the HAR NRG group. Houston Association of Realtors New Realtor Group on Social Media and what is expected from them.

Social Media Marketing
Is Going Away?
http://www.flickr.com/photos/niznoz/1438572588/
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Facebook
200 Million, 600,000 per day
http://www.flickr.com/photos/twose/887903401/
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So What?
http://www.facebook.com/pages/Houston-TX/Houston-Association-of-
Realtors/5984347678?sid=8e1b0f7dd5bc851b9cd00de06fa71633&ref=search#/album.php?aid=54858&id=5984347678

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1. Audience
2. Participation
3. Expectation

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Audience
http://www.flickr.com/photos/raspberreh/1619205675/

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Past Internet Experiences

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Internet Pre 2001:
Crazy Stuff

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Internet 2001-2003: Information
Architecture

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Internet 2003-2006:
Search

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Internet 2006-2008:
Social Web

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Law of Commonality
http://www.universalmccann.com/Assets/2413%20-
%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

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Internet ?:
All Your Base Are Belong to Us

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Why? Connectors, Mavens, Salesmen

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Why? Six Degrees

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Why? Size Matters

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Why? Target Acqusition
http://www.emarketer.com/Article.aspx?id=1006354

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Why? Target Acqusition Influence
http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-
parents-cable-hdtvjpg/

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Participation

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Google Alerts / Blogs

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Realtor Blogs

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RSS Aggregators

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Twitter: Houston Realtor

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Twitter

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TweetDeck

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It’s The Phone!

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Saved Our Ass
https://www.yammer.com/home

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YouTube

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YouTube
http://www.youtube.com/user/Flemingsclassics

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Get Trends = Facebook

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Facebook

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Expectations
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Offline Integration

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Disclosure: Honest, Transparent and
Authentic

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Promote Others

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Be Conversational, Not Editorial

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Be Personal

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Be Timely

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Adapt Quickly
http://www.flickr.com/photos/500hats/2546158854/

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1. Audience - Visualization
2. Participation – High Ground
3. Expectation – Get Personal
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UX design is not a job to be done in silos anymore, designers are tasked with guiding the teams they work with to make better choices for the sake of the users. They need to work collaboratively with stakeholders/team members to integrate and understand business requirements and technology feasibility while advocating for the user. Time has come to repurpose some of the core UXers’ tools and methods for a collaborative and lean environment to build a shared understanding and work towards common product goals. In this workshop, you will be introduced to collaborative sketching exercises. You will learn how to run such exercises to ideate, develop and iterate on possible design solutions with the development and management teams they work with.

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Massive industrial machines and processes are currently being scaled down so they can easily sit on your desktop. You can have anything 3D printed at the click of a mouse button and soon we will see desktop sized machines that print much more than just plastic. Rapid prototyping has dramatically reduced the cost barriers to creating a new hardware device and access to open source software has enabled more people than ever to actually design and bring their ideas to life. The rate at which innovation occurs today is faster than ever before and the growing ability to innovate in your living room and crowd fund your idea into existence means that we are now seeing a wave of innovation that actually started in a living room, it's all very 70's and it's pretty exciting. As innovative as the desktop space can be, it's still dwarfed by the rapid innovation of large scale manufacturing. Industrial 3D printing and work force automation are only just starting to change the way the world makes and consumes products. These massive changes won't happen over night but we're on the cusp of a new industrial revolution. Within this session, Jesse will discuss his experience with manufacturing and how the the impact of new technology on the industrial scale will change the way the world creates products.

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37 c 551 - reduced changes in the carrier of steganography algorithm

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Steganography is the science that involves communicating secret information in an appropriate carrier so no ‎one apart from the sender and the recipient even can recognize that there is hidden information. ‎Steganography is the art of hiding messages inside unsuspicious medium such as images, videos, various ‎types‎ of‎ files…etc.‎ It's‎ a‎ method‎ to‎ establish a secure communication channel between two parties. The ‎purpose of steganography is to hide the existence of a message from an eavesdropper or third parties. ‎Steganalysis is the branch of data processing that seeks the identification of carrier vessels and retrieval of ‎message hidden. In this paper we present enhanced implementation for Steganography algorithm, an ‎algorithm that we claim to be safe, built over DCT (Discrete Cosine Transformation) frequency domain ‎mutation[12], the algorithm uses error reductive measurements such as pattern matching to obtain a ‎reasonable a better image quality by reducing number of changes that steganography algorithm made ‎during the embedding process.‎

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1. Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

2. Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

3. So What? http://www.facebook.com/pages/Houston-TX/Houston-Association-of- Realtors/5984347678?sid=8e1b0f7dd5bc851b9cd00de06fa71633&ref=search#/album.php?aid=54858&id=5984347678 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

4. 1. Audience 2. Participation 3. Expectation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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6. Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

7. Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

11. Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

13. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

14. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

15. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

16. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

17. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

18. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

19. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

20. Realtor Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

21. RSS Aggregators SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

22. Twitter: Houston Realtor SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

23. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

24. TweetDeck SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

25. It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

26. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

27. YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

28. YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

29. Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

30. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

31. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

32. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

33. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

34. Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

35. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

36. Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

37. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

38. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

39. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

40. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

41. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

42. 1. Audience - Visualization 2. Participation – High Ground 3. Expectation – Get Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

HAR NRG May 2009

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