3. MARKETING
AUTOMATION
refers to software platforms
and technologies designed
for marketing departments
and organizations to more
effectively market on
multiple channels online
(such as email, social media,
websites, etc.) and
automate repetitive tasks.
8. Marketing automation
gives your team the
ability to add more
personal touches to
your campaign – by
collecting data on a
prospect’s interests and
goals, you can custom-
tailor future offers so
that they are more
relevant.