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20.
What is Digital
Marketing?
Digital Marketing is all
about using Digital
Platforms like Websites,
Blogs, Social Media and
Mobile Marketing to reach
Target Audience
21.
Why Digital
Marketing
Digital Marketing is the
Future of Marketing. If you
are still using traditional
ways to promote your
business, then it’s time to
switch your focus on
Digital Platforms for
promotion
22.
Digital Marketing & Digital Advertising
Easy
Digital Marketing is
easy to start,
manage and
monitor
Affordable
Digital Marketing is
less expensive than
traditional
marketing
Effective
Digital Marketing is
more effective than
traditional
marketing
45.
Create a Digital
Marketing Strategy
to get started
46.
Objectives
Define your marketing
objective like
Branding, Lead
Generation or Sales
Channels
Identify Digital
Marketing channels
Target
Audience
Define Target
Audience and
Message
Audit
Conduct Digital
Marketing Audit
Optimize
Optimize your Digital
Marketing Channels
and Assets
Getting Started with Digital Marketing
47.
SEO & Google
Adwords
Drive more organic Traffic using SEO
Bring more visitors using Google Adwords
Create Content
Create content for target audience
Use Blogs, Ebooks, Videos and Visuals
Social Media, Email &
SMS Marketing
Create Social Media Profiles
Integrate Email Marketing & SMS Marketing
Promote Content
Start promotion using social media
Use Email marketing automation
Objectives and Channels
48.
Start with SEO and
Google Adwords and
create social media
assets
49.
Create Content
Create content for your
audience. It can be video,
blogs, ebooks etc
50.
Promote Content
Use social media to
promote your content
and engage with target
audience
51.
Measure & Improve
Measure what is working
and improve what is not
working
53.
Before you Start...
1. Understand Key Terms of Digital Marketing
2. Learn about SEO, Adwords, PPC etc
3. Learn more about your target audience
4. Understand concepts of marketing, sales, lead
generation etc
5. Remember: You can’t be expert overnight
6. Remember: Digital Marketing will keep changing
54.
Get in touch,
Follow me on
Slideshare, LinkedIn
and Twitter for More
stuff..
55.
Bhavesh Gudhka
Twitter : @bhaveshg
Bhavesh is Founder of OPTRON
A Digital Marketing Agency and
Academy in Mumbai, India