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Marketing Automation

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Marketing Automation

  1. 1. Marketing AutomationAn Overview of eloquaNick Dennis – EMEA Solutions Consultant
  2. 2. The next 45 minutes• What is Marketing Automation?• The tools we use• Typical solution• Demonstration Targeting & segmentation Marketing efficiency Improving lead quality Enable sales Measure effectiveness• Questions?
  3. 3. What is marketing automation?Marketing Automation is the art and science of automaticallymanaging the targeting, timing, and content of your outboundmarketing messages in response to prospects inbound actionsand online behaviours.
  4. 4. The tools we use
  5. 5. Typical solution Web site form submissions CRM Warehouse Customer DB ConsolidatedWeb site known & profilesunknown visitors Business Logic & Field Mapping Email, SMS, DM
  6. 6. Journey to success Target & Segment Measure Improve Efficiency Effectiveness Enable Sales Improve Lead Quality
  7. 7. Let’s see it!
  8. 8. Eloqua Overview Target & Segment
  9. 9. Eloqua Overview Target & Segment So What? Improve Conversion
  10. 10. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency
  11. 11. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution
  12. 12. Eloqua overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Improve Lead Quality
  13. 13. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Improve Lead Quality
  14. 14. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Enable Sales Improve Lead Quality
  15. 15. Eloqua Overview Target & Segment So What? Improve Conversion Improve Efficiency Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Enable Sales Improve Lead Quality
  16. 16. Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Enable Sales Improve Lead Quality
  17. 17. Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Justify Strategy & Budget Enable Sales Improve Lead Quality
  18. 18. Eloqua Overview Target & Segment So What? Improve Conversion Measure Improve Efficiency Effectiveness Rapid Campaign Execution Higher Pipeline Growth Shorten The Sales Cycle Justify Strategy & Budget Enable Sales Improve Lead Quality
  19. 19. enden.Twitter: @nicktdennisLinkedIn: linkedin.com/in/nicktdennisEmail: nick.dennis@eloqua.com

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