v/Nick Dennis

1. Marketing Automation
An Overview of eloqua
Nick Dennis – EMEA Solutions
Consultant

2. The next 45 minutes
• What is Marketing Automation?
• The tools we use
• Typical solution
• Demonstration
Targeting & segmentation
Marketing efficiency
Improving lead quality
Enable sales
Measure effectiveness
• Questions?

3. What is marketing automation?
Marketing Automation is the art and science of automatically
managing the targeting, timing, and content of your outbound
marketing messages in response to prospects inbound actions
and online behaviours.

4. The tools we use

5. Typical solution
Web site form
submissions
CRM
Warehouse
Customer DB
Consolidated
Web site known & profiles
unknown visitors Business Logic
& Field Mapping
Email, SMS, DM

6. Journey to success
Target & Segment
Measure Improve Efficiency
Effectiveness
Enable Sales Improve Lead Quality

7. Let’s see it!

8. Eloqua Overview
Target & Segment

9. Eloqua Overview
Target & Segment
So What?
Improve Conversion

10. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Improve Efficiency

11. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Improve Efficiency
Rapid Campaign Execution

12. Eloqua overview
Target & Segment
So What?
Improve Conversion
Improve Efficiency
Rapid Campaign Execution
Improve Lead Quality

13. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Improve Efficiency
Rapid Campaign Execution
Higher Pipeline Growth
Improve Lead Quality

14. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Improve Efficiency
Rapid Campaign Execution
Higher Pipeline Growth
Enable Sales Improve Lead Quality

15. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Improve Efficiency
Rapid Campaign Execution
Higher Pipeline Growth
Shorten The Sales Cycle
Enable Sales Improve Lead Quality

16. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Measure Improve Efficiency
Effectiveness Rapid Campaign Execution
Higher Pipeline Growth
Shorten The Sales Cycle
Enable Sales Improve Lead Quality

17. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Measure Improve Efficiency
Effectiveness Rapid Campaign Execution
Higher Pipeline Growth
Shorten The Sales Cycle
Justify Strategy & Budget
Enable Sales Improve Lead Quality

18. Eloqua Overview
Target & Segment
So What?
Improve Conversion
Measure Improve Efficiency
Effectiveness Rapid Campaign Execution
Higher Pipeline Growth
Shorten The Sales Cycle
Justify Strategy & Budget
Enable Sales Improve Lead Quality

20. enden.
Twitter: @nicktdennis
LinkedIn: linkedin.com/in/nicktdennis
Email: nick.dennis@eloqua.com