This document provides an overview of digital marketing. It defines digital marketing as marketing using digital technologies mainly on the internet, but also mobile phones and other digital mediums. It discusses key components of digital marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), content writing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. For each, it provides a brief definition and discussion of advantages and disadvantages. The document is intended as a presentation on digital marketing concepts.

1. PRESENTATION
ON
DIGITAL MARKETING

2. KEY POINTS TO REFER
What is Digital Marketing?
Benefits of Digital Marketing
What does Digital Marketing Consist of
SEO
SMM
Content Wtiting
Digital Marketing Measurement

3. DEFINITION
Digital Marketing is an umbrella term for the marketing of products or services using
digital technologies, mainly on the Internet, but also including Mobile phones, display
advertising, and any other digital medium.

4. BENEFITS OF DIGITAL
MARKETING

5. What Digital Marketing Consist Of:
Digital Marketing can be broken down into 8 mainly
categories into:
Search Engine Optimization
Pay-Per-Click
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Marketing Analytics
Affiliate Marketing

6. What is SEO?
SEO means Search Engine Optimization and is the process used to optimize a website's
technical configuration, content relevance and link popularity so it's pages can become
easily findable, more relevant and popular towards user search queries, and as a
consequence, search engines rank them better.

7. PPC (Pay Per Click)
What is PPC (Pay Per Click) in marketing? Pay-Per-Click
marketing is a way of using Search Engine Advertising to
generate clicks to your websites, rather than "earning" those
clicks organically.

8. Advantage of PPC

9. Disadvantage of PPC

10. What is SMM?
Social Media Marketing is a form of internet marketing that uses social
media apps as a marketing tool. These social media platforms enable
brands to connect with their audience to: build a brand, increase sales,
drive traffic to a website.

11. Advantage of SMM Disadvantage of SMM
Increased Brand Awareness
More Inbound Traffic
Improved Search Engine Rankings
Higher Conversion Rates
Better Customer Satisfaction
Improved Brand Loyalty
More Brand Authority
Negative Feedback
Potential for embarrassment
Time Intensive

12. Content Writing
Content Writing is the Process of Writing, Editing, and Publishing
Content in a digital format. That content can includes blog posts,
video or podcast scripts, ebooks or whitepapers, press release,
product category description, landing page or social media copy... and
more...
Content Writing

13. Email Marketing
Email Marketing is a form of Marketing that can make the customers
on your email list aware of new products, discounts, and other
services. It can also be a softer sell to educate your audience on the
value of your brand or keep them engaged between purchases. It can
also be anything in between.

14. Mobile Marketing
Mobile Marketing is a multi-channel online marketing technique
focused at reaching a specific audience on their smartphones, feature
phones, tablets, or any other related devices through websites, e-mail,
SMS and MMS, social media, or mobile applications.

15. Marketing Analytics
Marketing analytics is the use of data to evaluate the effectiveness
and success of marketing activities. By integrating marketing AI
into your business strategy, you can gather deeper consumer
insights, optimize your marketing objectives, and get a better
return on investment.

16. Affiliate Marketing
Affiliate Marketing is an advertising model in which is a company
compensates third-party publishers to generate traffic or leads to the
company's products and services. The third-party publishers are
affiliates and the commissions fee incentivizes them to find ways to
promote the company.

17. THANK YOU