meaning , significance , nature , theory, motivation vs morale

2. Motivation in management
is the process through
which managers build the
desire to be productive and
effective in their employees

3. Significance of motivation
 Workers will tend to be efficient
 as possible by improving upon their
 skills and knowledge.
 The rate of labor turnover and
 absenteeism among the workers
 will be low.
 There will be good human relations
 in organization.
 The number of complaints and
 grievances will come down.
 There will be increase in quantity
 and quality of products.

4. Nature of Motivation
• Motivation is an internal feeling of an individual.
• Motivation is a continous process .
• Motivation is a complex process.
• Motives of an individual change from time to time
• Motivation is different from satisfaction

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6. Needs Incentives and motives
The need has to be activated which is the function of incentives.
Incentives is something which tends to incite towards some goal.
A need mean some internal state that makes certain outcomes
attractive.
Incentives means an outward stimuli for the motive to work.
when a motive is present in a person, it becomes active when there
is some incentives

8. Maslow’s Need Hierarchy Model

9. Herzberg’s Motivation – Hygiene
Model

13. Vroom’s Valence – Expectancy Theory

14. Porter and Lawler’s Model

15. McGregor’s Theory ‘X’ and Theory ‘Y’

16. Theory ‘X’ vs. Theory ‘Y’

18. Comparison of Japanese and American
Management Styles
Japanese Organisations
• Lifetime employment
• Slow advancement
• Collective Decision Making
• Group Responsibilities
• Holistic concern for
employees
• General Career
American Organisations
• Short- Term Employment
• Rapid Advancement
• Personal Decision Making
• Individual Responsibility
• Segmented Concern for
employees
• Specialization in Careers

19. Types Of Motivation
Financial
Incentives
*Loan
*Discount
*Free voucher on vacation
*Free medical and
insurance
Non-Financial
Incentives
*Training and seminars
*Responsible decisions
*Diplomas and honorary
*Position increasing

20. Job Enrichment
It implies increasing the contents
of a job or the deliberate
upgrading of responsibility ,
scope and challenge in work.

21. Job Enlargement
Job enlargement refers to
enlarging the range of tasks in a
job to make it more broad based

22. Morale
Morale is the degree of enthusiasm
and willingness with which the
members of a group pull
together to achieve their group
goals. Morale refers to the spirit
of the organisation.

23. Motivation vs. Morale
• Motivation is concerned
with the needs of an
individual
• It is the driving force
which induces an
individual to show higher
productivity
• It is directly linked with
productivity .
• Morale is concerned with
the overall attitude of the
group towards the
organisation and
management
• It is the capacity of the
group to pull together
persistently for
achievement of the
common purpose
• It is not associated with
productivity