Reach MD Cme Update February 2009

www.ReachMD.com R eachMD Reaching and Teaching Busy Medical Professionals XM Satellite CME iPhone App OnDemand Online Streaming

Our Vision: ReachMD is a revolutionary new communication, information and education platform designed to engage busy, practicing clinicians and medical professionals everyday. ,[object Object],[object Object]

ReachMD XM160 - Highly Preferred ,[object Object],[object Object],[object Object],[object Object],7 Would you listen to ReachMD on XM Satellite? ReachMD/ XM Pharma Rep Live Lecture Internet Preferred way of receiving medical information Methodology

Utility - WeekendCME on ReachMD

And now on the iPhone/iTouch! 50,000+ ReachMD CME iPhone/iTouch App users by March 2009 (source: MedicinePhone based on average daily rate through December - 22,000) In the top 3 free downloads from the iPhone App Store (Source: American Medical Association AM News, January 12, 2009)

Best In Class Strategic Partners

ReachMD XM160 Audience ,[object Object],[object Object]

ReachMD XM160 Audience 280,000+ Weekly Listeners Professional Breakdowns ,[object Object],[object Object],[object Object],[object Object],*Listenership data available on request for all 24 AMA designated specialties Specialty Listeners Total MD/DO 90,061 MD/DO Primary Care 20,392 NP 4,253 PA 2,976 RPH 13,465 Total Listeners 251,094

ReachMD.com Audience Unique Monthly Visitors XM Satellite iPhone App Podcast Webstream

ReachMD OnDemand CME Participation (Represents Online/iPhone Activity Only) Podcast Downloads and Webstreams ,[object Object],[object Object],9 New CME Activities Launched in November 1st CME Activity launched in April

ReachMD Weekly eNewsletter Data from: April 12, 2008 – August 12, 2008 ,[object Object],[object Object]

Strong Presence in Oncology XM Satellite CME iPhone App Podcast Webstream ,[object Object],[object Object],[object Object],Extending your reach through our collaboration with OncologyStat.com ( Cross-channel promotion and cross-channel content sharing)

Survey Results: Example Oncology CME Program on ReachMD XM Satellite CME iPhone App Podcast Webstream Evaluation Questions/Responses n=258 Was this a good learning experience? Were the learning objectives met? Did you enjoy the conversational format between guests?

Survey Results: Example Oncology CME Program on ReachMD Would you return to ReachMD XM 160 for future Weekend CME Programs? Yes: 82% Probably: 16% No: 2%

Strong Presence in Oncology XM Satellite CME iPhone App Podcast Webstream A new series on ReachMD features the SU2C scientific committee members discussing research and clinical updates. SU2C - Scientific Committee Leaders Series on ReachMD

ReachMD CME Segment Package ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ACS CME Program- Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launched first week of November 2008

ACS CME Program – Case Study ACS CME Program Landing Page

ACS Program – Case Study ACS CME Program Actual Projected at 6 Months Projected at 1Year ReachMD XM160 Airings 36 44 44 On ReachMD XM160 for 6 months. On ReachMD.com and on the iPhone for 1 Year. Total Activity Participants 6,590 8,053 8,725 Participants by Channel ReachMD XM 160* 6,040 7,381 7,381 ReachMD OnDemand 109 133 266 ReachMD iPhone App 441 539 1,078 CME Redemption Total 324 398 642 CME Redemption Rate 6% 5% 7% CME Redemptions by Channel ReachMD XM 160 (2.5%) 151 185 218 ReachMD OnDemand (38%)** 41 51 101 ReachMD iPhone App (30%)** 132 162 323 *ReachMD XM160 approximate participation using 2.5% redemption rate **Actual Redemption Rate

ACS Program – Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CME SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Peter Payerli Vice President, Sales and Business Development [email_address] 312.259.5784

Reach MD Cme Update February 2009

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