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Podcasting - Business at the Speed of Sound - briefing by Rob Marchant


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A briefing on using podcasts as a business communication tool

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Podcasting - Business at the Speed of Sound - briefing by Rob Marchant

  1. 1. Rob Marchant presents…. Here is a title that is in a box First presented: 2007 At: eBusiness Club Podcasting – Business at The Speed of Sound - A Briefing
  2. 2. Podcasting “ Business at the Speed of Sound” Dr Rob Marchant
  3. 3. Business Communications <ul><li>Today’s briefing is all about how to use podcasting to improve your business communications </li></ul>
  4. 4. Business communications are changing from this…. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
  5. 5. … to this… Through Web 2.0: Social Networks, Podcasts , Blogs, Wikis etc. Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
  6. 6. Podcasting is…. <ul><li>... the creation of RSS 2.0 enclosed multimedia files (usually MP3 audio format, but sometimes MP4) and their automated distribution over the internet </li></ul>
  7. 7. Or… <ul><li>Think of it like a radio programme that’s sent out over the internet and that anyone can subscribe to receive regular ‘programmes’ </li></ul>
  8. 8. Here’s how it works….
  9. 9. Meet Jill…. <ul><li>Jill owns the Great East Mids Nappy Co. </li></ul><ul><li>She decides to launch a podcast to promote her nappy service </li></ul><ul><li>Each month Jill records & edits some news about babycare and her nappies and saves it as an MP3 file. </li></ul><ul><li>She adds an RSS feed and puts the podcast on the internet </li></ul><ul><li>The RSS feed means people can subscribe to regularly receive the nappy podcast </li></ul>
  10. 10. Jill’s using some special software off the internet to help with the podcasts… Audacity – free software for recording and editing the podcast, adding music and effects.
  11. 11. … and Libsyn* Which hosts Jane’s podcasts, adds the RSS stuff and makes sure people can find the podcasts when they search the internet or look in iTunes. *Other services are available
  12. 12. Meet Jane…A Working Mum & Podcast Listener…(Jill’s potential customer) <ul><li>Jane wants to know everything about baby-care and about nappies </li></ul><ul><li>She finds out about the nappy podcast when she searches the internet, and she subscribes to the nappy podcast using a podcatcher (also called an aggregator) </li></ul><ul><li>Each month Jane's computer automatically receives Jill's nappy podcast </li></ul><ul><li>Jane is really busy - sometimes she listens to the nappy podcast on her PC straightaway, sometimes she listens weeks later – other times she downloads it onto her iPod and listens to it while she’s on the bus or doing the hoovering </li></ul><ul><li>Jane is very happy and buys lots of nappies from Jill. </li></ul>
  13. 13. How does Jane get the podcasts?.... iTunes:
  14. 14. Podcasting myths… <ul><li>You need an iPod </li></ul><ul><li>It’s all about music </li></ul><ul><li>It’s just for geeks </li></ul><ul><li>It’s really complicated </li></ul><ul><li>It’s not very ‘businessey’ </li></ul>
  15. 15. Business benefits of podcasting? <ul><li>It’s unmediated – not censored </li></ul><ul><li>It’s cheap </li></ul><ul><li>Anytime, anyplace, anywhere </li></ul><ul><li>It’s intimate </li></ul><ul><li>It’s immediate </li></ul>
  16. 16. How are businesses using podcasts? <ul><li>To reach customers and clients </li></ul><ul><li>For advertising & PR </li></ul><ul><li>Your message goes where your market goes </li></ul><ul><li>For internal communications & training </li></ul><ul><li>To create a buzz </li></ul><ul><li>To be seen as cutting-edge </li></ul>
  17. 17. Four key stages of business podcasting…
  18. 18. Stage 1 - Strategy <ul><li>Develop a corporate podcasting strategy </li></ul><ul><li>It’s all about consumption </li></ul>
  19. 19. Stage 2 – Get creative <ul><li>Identify and develop a message </li></ul><ul><li>Produce a podcast plan/script </li></ul>
  20. 20. Stage 3 – The technical bit <ul><li>Record and edit </li></ul><ul><li>Launch on the internet </li></ul>
  21. 21. Stage 4 - Evaluation <ul><li>Have you got your message across? </li></ul><ul><li>Impact on sales, customer loyalty etc? </li></ul>
  22. 22. What’s needed to make a podcast? <ul><li>PC with sound card + Internet access </li></ul><ul><li>Microphone </li></ul><ul><li>Recording & Editing software (Audacity,or Garageband for Apple) </li></ul><ul><li>Podcast hosting service (such as Libsyn, podcastFM, JellyCast) </li></ul>
  23. 23. Who’s business podcasting? Everyone from new start-ups to major multinationals and pretty much everything in between.
  24. 24.
  25. 25. Horizon Scanning What’s the future for business podcasting?
  26. 26. November, 9 2007
  27. 27. Walletex
  28. 28. HearHere Technology
  29. 29.
  30. 30. Find out more… http;// Look out for more events from Business Link & eBusiness Club:
  31. 31. Take home message… If you’re in business, you should be podcasting
  32. 32. Funded By…
  33. 33. Here is a title that is in a box For more information …. visit my blog: my website: or email: [email_address]