Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Land Use & Planning - Fresno FPC


Published on

Slideshow for the Land Use & Planning workshop at the Food Policy Council Gathering, October 10 2009, Des Moines, Iowa

  • Be the first to comment

Land Use & Planning - Fresno FPC

  1. 1. j<br />Fresno , CARipe for ChangeFarmers Markets and Farm StandsCommunity and Planning CollaborationsPresenters: Edie Jessup, Central Calif. Regional Obesity Prevention Project (CCROPP) and Sophia Pagoulatos, City of Fresno Planning Dept.CFSC 10/10/09Food Policy Council Day<br />
  2. 2. Introduction<br />Context, Collaboration, Co-creation<br />Ripening the Apple<br />
  3. 3. Context<br />Who we are…<br />Ripening the Apple<br />
  4. 4. Ripening the Apple<br />CA Food System<br />Food system in CA :<br />CA has 36 m. eaters and will have 48 m. by 2030<br />22,603 food stores (497 farmers markets)<br />75,000 restaurants<br />75,000farms, over half of which are 1-49 ac<br />Gross value of ag food production $36.6 billion (2007)-12.8% of the US total<br />Fresno County is the #1 Food Production Co. in CA<br />
  5. 5. Ripening the Apple<br /> Public Health Trends<br />35.1% of children overweight in Fresno County; 63.3% Adults, 66.2% Seniors<br />Overweight, obesity and inactivity are estimated to cost CA $28 billion during 2005 <br />Hunger: 35 – 39% of all households in Fresno County are food insecure<br />
  6. 6. Ripening the Apple<br /> Economic Trends<br />CA farmers are losing money<br />More food is brought in from other states than shipped out<br />Farm bill subsidizes commodity production such as corn and soybeans in midwest <br />Average age of farmers is increasing; few entering profession<br />Loss of agricultural land <br />Who will grow our food?<br />
  7. 7. Ripening the Apple<br />Equity trends<br />Low wages<br />Food access<br />Disproportionate food related health problems in low income populations<br />
  8. 8. Fresno, Ca: Community View<br />Few fresh Markets, closing of city Grocery Stores in Low Income areas, lack of Grocery Stores in Rural towns-now with 40% unemployment.<br />Fresno County leads in producing healthy, cheap food for the Nation and the World.<br />Our Congressional district is the poorest in the USA.<br />2005 CFP Community Food Assessment<br />
  9. 9. Fresno Food Scene: Strip Malls and Convenience Stores<br />
  10. 10. Diverse and Poor<br />Very Rural Living<br />Very Urban Living<br />
  11. 11. Community came together:New Partners<br />Community Food Assessment<br />Central Ca. Regional Obesity Prevention Project-Public Health-CSUF-CBOs-9 Counties<br />Public Health Law and Policy invited to present on Zoning and Ordinances<br />Building for Food Policy work <br />Closing the Food Gap-Mark Winne; Roots of Change<br />
  12. 12. What we Learned<br />Fresno Ordinances actually prohibited vending produce in residential and unclear in commercial neighborhoods. (No definitions) Few Farmers Markets due to CUP of $6,000.<br />Public Health issues<br />Diverse, low income neighborhoods in Fresno County: Highest Food Insecurity in California (CHIS study)-Highest ‘pockets of poverty’ (Brookings)<br />Highest obesity rates (over 35%)<br />Highest death by diabetes<br />
  13. 13. And we learned<br />Fresno City Planning Department had launched ‘Fresno Green’ and SEGA.<br />
  14. 14. Land Use Planning Context<br />Ripening the Apple<br />
  15. 15. Land use map<br />Ripening the Apple<br />
  16. 16. Ripening the Apple<br />Policy influences<br />
  17. 17. Ripening the Apple<br />Policy Influences<br />Regional Planning: Blueprint Process<br />Model Conservation Easement Study<br />
  18. 18. Ripening the Apple<br />Fresno GREEN Strategy<br />Strategy 16: Promote the public health and environmental benefits of supporting locally grown and organic foods<br />
  19. 19. Public Health<br />Shift in focus<br />Chronic, lifestyle related disease<br />Health and the Built Environment<br />Ripening the Apple<br />
  20. 20. Collaboration<br />How we’ve worked together<br />Ripening the Apple<br />
  21. 21. Ripening the Apple<br />Farmers Market Zoning Change<br />Facilitate Farmers Markets in Fresno<br />Only 4 in Fresno; 12 in Sacramento; 9 in San Diego<br />
  22. 22. Community Issues withZoning and Planning and Policy Change<br />TAKES TIME…………<br />
  23. 23. Fresh Access Community Alternatives ….while you wait:<br />Flea Markets<br />Supported Farmers Markets<br />School Farm Stands<br />Community Gardens<br />Ripening the Apple<br />
  24. 24. Who are Farmers Markets For?<br />Does a Farmers Market have to be a Certified Farmers Market?<br />
  25. 25. Story of the Flea Market as EBT Farmers Market<br />Community Food Assessment<br />Policy and Approval for EBT<br /> USDA and the State<br /> Distinct ‘Farmers Market’, Script, Vendor Agreement<br />1st in the Nation: Selma, Cherry Auction, Orosi<br />Now Merced and more<br />Following up: Numbers, Promotion, Time<br />
  26. 26. Cherry Auction and Selma Flea Markets<br />
  27. 27. Market on the Fulton Mall<br />Downtown Fresno:<br />EOC Grant<br />Partners and Permits<br />Market Manager<br />
  28. 28. Evolution of a Local Produce Movement: School Farm StandsProduce to where People already are and Produce that is culturally appropriate. <br />School Farm Stands (in Fresno) do not need City Permitting<br />
  29. 29.
  30. 30. Resources and Nutrition Education:Farm to School – School to Home<br />
  31. 31. The New Consumer<br />
  32. 32. The New Consumer’s Sister<br />
  33. 33. Community SolutionsAccess to Local Produce<br />Farm Stands:a solution to lack of fresh produce in low income neighborhoods<br />Culturally accessible Produceacceptable by different cultural and ethnic groups.<br />School Farm Stands (in Fresno)do not need City Permitting.<br />
  34. 34. Co-creation <br />What’s next?<br />Ripening the Apple<br />
  35. 35. Ripening the Apple<br />Local Government: Comprehensive Planning<br />DOE Grant to “green” our zoning codes<br />Plan the city’s last expansion: SEGA<br />
  36. 36. SEGA Location<br />Ripening the Apple<br />
  37. 37. SEGA Land Use Plan<br />Innovative mixed use<br />Neighborhood, community & regional centers<br />Environmental outcomes<br />Urban edge<br />Ripening the Apple<br />
  38. 38. Urban Agriculture<br />Ripening the Apple<br />
  39. 39. Next Policy work:Urban Ag-Community Gardens as access to fresh produce<br />
  40. 40. Ready for Change in Fresh Access<br />Central Ca. Regional Obesity Prevention Project<br />Roots of Change: Statewide policy on Sustainable Food Sheds: San Francisco, LA, Fresno NEXT! Urban-Rural Roundtable<br />The California Endowment: Investing in place changes, for the next 10 years in Central/South Fresno<br />California AGVISION 2030, Ca. Department of Agriculture<br />
  41. 41. More next steps<br />Urban-Rural Roundtable<br />Food Policy Council<br />Ripening the Apple<br />
  42. 42. Conclusions, Lessons Learned<br />Partnerships are critical<br />Participation from all stakeholders important<br />Public Health a broad frame for consensus<br />Work with planning staff <br />Plan for short term and long term goals<br />Ripening the Apple<br />
  43. 43. Ripening the Apple<br />First Eaters/First Farmers<br />
  44. 44. Ripening the Apple<br />Sources<br />White papers prepared by Eco Trust for Roots of Change, 2004<br />UCLA Health Policy Brief, June 2007<br />APA Policy Guide on Community and Regional Food Planning, May 2007<br />Fresno Green Strategy, April 2007<br />CA Center for Public Health Advocacy Website<br /><br />USDA Website<br />Fresno Farm Bureau Website<br />Calthorpe & Associates, SEGA graphics<br />
  45. 45. Edie Jessup, Central California Regional Obesity Prevention Project (CCROPP)<br />Sophia Pagoulatos<br /><br /><br />1625 E. Shaw Ave., Suite 106<br />Fresno, Ca. 93710<br />559-228-2145<br />Funded by<br />