Learn best practices and use innovative ideas to enhance your social media presence in WHA countries. Learn from EducationUSA advisers the innovations to help you in the field, including the multiplying effect of their social media with support from local U.S. Missions (U.S. Embassy and Consulates). Presenters will share tips on how to increase recruitment at minimum expense and how one U.S. higher education institution representative has engaged with WHA advisers to enhance his recruitment efforts in this region.
2022 WHA REGIONAL FORUM Improving Your Digital Presence to Engage Western Hemisphere Students
1. educationusa.state.gov
#EdUSAForum
#EdUSAForum
2022 Western Hemisphere Regional Forum
San José, Costa Rica Your Official Source on U.S. Higher Education
2022 EducationUSA
WHA Regional Forum
Improving Your Digital Presence to Engage
Western Hemisphere Students: Website and Social
Media
10. educationusa.state.gov
#EdUSAForum
Top 3 most effective means of
communicating with WHA students
1. Email 30 rated #1
2. Broad social media posts 25 rated #1
3. Messenger apps 22 rated #1
17. educationusa.state.gov
#EdUSAForum
Best practices for
engagement
Keep Them Coming Back For More
&
Whole Admissions Cycle Planning
● Student ambassadors program
● Virtual open houses
● Current student social content
● Instagram takeovers
● Intl alumni testimonials
● Live AMA chats
● Intl admitted student events
● Pre-departure orientation webinars
42. educationusa.state.gov
#EdUSAForum
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WHAT IS A DIGITAL STRATEGY?
AND WHY DO WE NEED ONE?
PROMOTE U.S. HEI among students in Chile by
providing accurate, complete, and up-to-date
information about study opportunities at accredited
institutions.
EDUCATE AUDIENCES about the application process
to U.S. universities, guiding them through the
application process through "The Five Steps to Study
in the U.S..”
TO MAKE EDUCATIONUSA'S WORK VISIBLE to all
interested in studying in the U.S. and connect with
those institutions aligned with our mission and
objectives.
Our social media presence is just the starting
point.
A digital strategy lets us map a path to MEET
OUR OVERALL BUSINESS OBJECTIVES.
SUPPORT U.S. HEI REPS' recruitment efforts and
partnership goals with local HEI institutions.
43. educationusa.state.gov
#EdUSAForum
There are people out there
thinking about studying in the U.S.,
but they don't know we exist.
Now, we must turn that crazy idea
of studying abroad into a concrete
plan.
Every plan has to be executed, it
has to be carried out, and, of
course, it has to be achieved.
Success stories allow us to identify
with those who, like us, have
achieved what we seek.
AWARENESS
CONSIDERATION
CONVERSION
ADVOCACY
WHO IS OUR AUDIENCE?
HOW CAN WE DEFINE
THEM?
HOW CAN WE GET
THEIR ATTENTION?
The funnel is the path users follow on their
journey to get to know us, from the first moment
a person meets us to tell us about their
experience studying in the U.S.
48. educationusa.state.gov
#EdUSAForum
SEO keywords: are single words or short
phrases that represent the search queries
people use in a search engine.
AWARENESS
CONSIDERATION
CONVERSION
ADVOCACY
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2
3
4
OBJECTIVES AUDIENCE STAGES
49. educationusa.state.gov
#EdUSAForum
SEO keywords: are single words or short
phrases that represent the search queries
people use in a search engine.
AWARENESS
CONSIDERATION
CONVERSION
ADVOCACY
1
2
3
4
OBJECTIVES AUDIENCE STAGES