This document provides instructions for a laboratory assignment on analytics using Google Analytics. Students will create a dashboard with at least four widgets using a demo Google Analytics account. They will define each widget, its main use, and how the information is analyzed. Additionally, students will choose two report categories and variables they would monitor for a specific business using Google Analytics and explain their usefulness. The report should follow a specific format and be submitted by the given deadline.

1. LABORATORY ONE: ANALYTICS
The first laboratory practice and report is in the topic of
Analytics. The purpose of this lab is to get you familiarised the
design and use of dashboards. The tool that you are going to use
is the Google analytics suite. Google has a demo account
website for us to practice how to use its analytics tool. You are
going to use the real data from the Google merchandise store
used in this demo page. Real customers Google brand
enthusiasts purchase swag and other merchandise from the site
(presented here only for reference, you will not be working with
this interface)
CLICK THE LINK BELOW TO ACCESS THE DEMO PAGE.
(YOU WILL NEED A GMAIL EMAIL ACCOUNT)
FIRST PART OF REPORT
You task is to access the Google analytics site linked to this
page. It is used as "practice setting"
https://support.google.com/analytics/answer/6367342?hl=en
and you are going to create a dashboard using the following
tutorial
https://www.youtube.com/watch?v=JsSQlSoHsyM
USE YOUR NAME IN THE DASHBOARD TITLE.
FOLLOW THE INSTRUCTIONS FROM THE VIDEO
CHOOSE ANY TWO REPORTS (WIDGETS) FOR EACH
CATEGORY

2. You are going to use it to prepare the first part of the report.
PREPARE A NEW DASHBOARD WITH AT LEAST FOUR
WIDGETS. Once you select the 4 to no more than 6 widgets (or
reports) GET A SCREEN SHOT and then explain in one word
document page:
1. the definition of each widget,
2. what is its main use and
3. how the information is analysed...
All three in one paragraph, You should have 4 to 6 paragraphs
in this part of the report.
SECOND PART OF THE REPORT
Go to the site
https://www.stanleybark.com/
Based in your understanding of the nature of their business
activities, which variables would you monitor in a dashboard?
Choose two from report category namely: real time, audience,
acquisition and behavior.
YOU DO NOT HAVE TO PRESENT ANY DASHBOARD
HERE only you select of every variable and you comment on its
usefulness for this particular business. Second part of the report
is approximately 8 paragraphs in extension, two short and
concrete paragraphs for each variable.
OVERALL REPORT FORMAT USE WORD NO PDF:
COVER PAGE
PART ONE SCREEN SHOT ( I add to this word file under this
page)
PART ONE REPORT (SEE ITEMS 1 THROUGH 3 ABOVE)
PART TWO REPORT (SEE QUESTION WHICH VARIABLES
WOULD YOU MONITOR AND WHY)?
+++++NO REFERENCES NEEDED THIS IS A LAB
PRACTICE REPORT +++++
DEADLINE WEEK 5 Sunday AT 10 PM. LOOK FOR A DROP

3. BOX IN THE MOODLE SPACE
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