Purpose  the purpose of this project is to introduce you to th

1. Purpose
The purpose of this project is to introduce you to the planning
process and to complete a SWOT analysis to determine a
company’s strengths, weaknesses, opportunities, and threats.
Using the information gathered to complete the SWOT, you will
begin to build a Strategic Plan identifying and discussing the
company’s goals and objectives.
Outcome Met by Completing This Assignment
Employ effective planning processes to develop strategies,
goals, and objectives to enhance organizational performance and
sustainability.
Instructions and Case Background
Note: Before starting work on Project I, you must read the
Project 1 rubric very carefully.
You are requested to complete Project 1 in the role of a recent
business degree graduate, newly hired by Silver Airways. Your
manager has requested your assistance in conducting a SWOT
analysis and developing the goals and objectives for a strategic
plan. The strategic plan is necessitated by Silver Airways' CEO
requesting an assessment of the airline’s ability to become a
“major U.S. airline” and the subsequent steps it needs to take to
make that happen.
You will use the course materials for Weeks 1 – 3 and your
research findings based on Silver Airlines' links below. This
information will allow you to analyze the current state of Silver

2. Airways to determine its strengths, weaknesses, opportunities,
and threats toward becoming a major US airline.
You will complete a SWOT table identifying the strengths,
weaknesses, opportunities, and threats you identified for Silver
Airlines. Based on your SWOT table, you will then develop and
explain your goals and their related objectives.
Your manager has informed you of the following facts: Florida-
based Silver Airways recently announced its acquisition of
Seaborne Airlines, headquartered in Puerto Rico. Expanding its
flight routes within the Caribbean makes the company the
highest volume airline to the Bahamas and the Caribbean. In
addition to its Bahamas and Caribbean flights, Silver Airways
serves the southeast and a few northeast states.
Your manager has provided you with the links found below and
indicated that route expansion, a new fleet of aircraft, and the
acquisition of Seaborne Airlines should be considerations in
your analysis. Of course, the focus of your analysis is Silver
Airways and not Seaborne Airlines.
Your analysis, SWOT table, goals, and objectives must be
supported by a logical and well-reasoned evaluation of the facts
ascertained from the course materials and links provided.
Research Links
Silver Airways
Seaborne Airlines
Silver Airways/SeaborneAirways
Silver Airways Announces Major Strategic Growth

3. Developments and New Leadership
If the links above are not working - here are additional places
that will provide info:
https://www.silverairways.com/about-silver
https://www.businesswire.com/news/home/20170801006341/en/
Silver-Airways-Announces-Major-Strategic-Growth-
Developments-and-New-Leadership
You may do additional research related to Silver Airways to
enhance your SWOT analysis, SWOT Table, and goals and
objectives.
Note: Your report must be based on the results of your own
research. This means that you will research and draw your own
conclusions, which must be supported by your independent
research and the course materials. You are precluded from using
any existing SWOT analysis, SWOT Table, and goals and
objectives ascertained from anyone else's source material (e.g.,
internet sites, for-pay websites, existing documents, video
resources, and the like). A zero will be earned for not doing
your own analysis.
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is
double spaced. Use 12-point font. The final product will be
5-6 pages in length,
excluding the title and reference pages. Write clearly and
concisely.

4. Create an APA compliant title page that provides the paper's
title, date, name, course number, section number, and
instructor's name.
Use all of the following centered
Bolded
and left-justified
Bolded
headings in the same order they appear in completing your
project.
Introduction
Write an Introduction paragraph. The introduction paragraph is
the first paragraph of the paper and will describe to the reader
the intent of the paper, explaining the main points covered in
the paper. This intent should be understood before reading the
remainder of the paper so the reader knows exactly what is
being covered in the paper. The introduction is often written
after the paper is completed. (Use in-text citations as required.)
SWOT Table
Using the research from the websites provided and any
additional research, complete a SWOT Table for Silver Airways
using the format below.
Provide a minimum of three strengths, three weaknesses, three
opportunities, and three threats. See the grading rubric for
specifics and further guidance.
Provide an in-text citation for each item presented in the SWOT
Table.

5. Strengths
Weaknesses
Opportunities
Threats
SWOT Analysis: Silver Airways
Write a paragraph explanation for each quadrant (Strengths,
Weaknesses, Opportunities, Threats) on the SWOT Table that
explains each item in each quadrant (Strengths, Weaknesses,
Opportunities, Threats). Support your reasoning. Remember,
there must be a minimum of three items in each quadrant. Be
certain to label each of the paragraphs Strengths, Weaknesses,
Opportunities, or Threats and make it clear to the reader which
item within each of those headings is being discussed. (Use
headings below and in-text citations as required.)
Strengths Explanations Paragraph
Weaknesses Explanations Paragraph
Opportunities Explanations Paragraph

6. Threats Explanations Paragraph
Goals and Objectives
You will now begin to build the framework for the Strategic
Plan to be developed. Identify and explain three (3) major
strategic goals that the company should attain based on its
acquisition of Seaborne Airlines. Each strategic goal will be one
sentence, followed by an explanation of the importance of each
goal. (Use in-text citations as required.)
For each strategic goal, provide at least
two
one-sentence objectives to support each strategic goal. The
relationship of each objective to its strategic goal must be
demonstrated. (Use in-text citation as required.)
The assignment rubric displays how the assignment is graded
and how to earn additional credit for various paper sections.
Make sure to use the research
and
course materials to support your analysis.
STUDENTS
: The
format
and framework for your goals and objectives
must be
as follows:

7. STRATEGIC GOAL 1:
Must be written as a one-sentence goal. The goal must be
followed by a brief explanation of the goal's significance. (Use
in-text citations and references as appropriate.)
Objective 1:
Must be written as a one-sentence objective. The objective
must be followed by a brief explanation of support for that
objective as it relates to its goal. (Use in-text citations and
references as appropriate.)
Objective 2
: Must be written as a one-sentence objective. The objective
must be followed by a brief explanation of support for that
objective as it relates to its goal. (Use in-text citations and
references as appropriate.)
STRATEGIC GOAL 2:
Must be written as a one-sentence goal. The goal must be
followed by a brief explanation of the significance of that goal.
(Use in-text citations and references as appropriate.)
Objective 1:
Must be written as a one-sentence objective. The objective
must be followed by a brief explanation of support for that
objective as it relates to its goal. (Use in-text citations and
references as appropriate.)
Objective 2:
Must be written as a one-sentence objective. The objective
must be followed by a brief explanation of support for that
objective as it relates to its goal. (Use in-text citations and
references as appropriate.)
STRATEGIC GOAL 3:

8. Must be written as a one-sentence goal. The goal must be
followed by a very brief explanation of the significance of that
goal. (Use in-text citations and references as appropriate.)
Objective 1:
Must be written as a one-sentence objective. The objective
must be followed by a brief explanation of support for that
objective as it relates to its goal. (Use in-text citations and
references as appropriate.)
Objective 2:
Must be written as a one-sentence objective. The objective
must be followed by a brief explanation of support for that
objective, as it relates to its goal. (Use in-text citations and
references as appropriate.)
Conclusion
Create a concluding paragraph. The conclusion paragraph
highlights the major findings covered in the paper.
References
Use the checklist below to ensure your paper's compliance with
assignment instructions.
Checklist
Specific Project Requirements
Proofread your paper. Ensure your topic headings and format
follow the above sequence.

9. Read and use the grading rubric while completing the paper to
ensure all requirements are met to lead to the highest possible
grade.
Third-person writing is required. Third-person means that there
are no words such as “I, me, my, we, or us” (first-person
writing), nor is there use of “you or your” (the second person
writing). If uncertain how to write in the third person, view this
link:
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person
.
Contractions are not used in business writing, so do not use
them.
Paraphrase and do not use direct quotations. Paraphrase means
you do not use more than four consecutive words from a source
document. Removing quotation marks and citing is
inappropriate. Instead, put a passage from a source document
into your own words and attribute the passage to the source
document. There should be no passages with quotation marks.
Using more than four consecutive words from a source
document would require direct quotation marks. Changing
words from a passage does not exclude the passage from having
quotation marks.
You are expected to use the research and weekly course
materials to develop the analysis and support the reasoning.
There should be a robust use of the course material. The
material used from a source document must be cited and
referenced. A reference within a reference list cannot exist
without an associated in-text citation and vice versa. Changing
words from a passage does not exclude the passage from having
quotation marks.

10. Use in-text citations and provide a reference list that contains
the reference associated with each in-text citation.
You may not use books in completing this problem set unless
they are part of the course material. Also, do not use a
dictionary, Wikipedia or Investopedia, or similar sources.
Provide the page or paragraph number in every in-text citation.
Since the eBook does not have page numbers, you must include
the chapter title, section heading, and paragraph number.
For citations using a video, you must provide the minutes and
second of the cited material.