Dow Corning

Dow Corning
EXECUTIVE SUMMARY
Dow Corning is a global leader in silicone–based products. It sold its products to more than 80
countries globally and has a 40% worldwide market share in 2006. Its success to date was a large
part driven by a major marketing initiative that revived the company half a decade ago, the launch
of dual brand strategy and the resultant launch of the Xiameter brand. The Xiameter brand was an
instant success, but is now experiencing challenges from increasing competition.
This paper will discuss what caused the decline of Dow Corning to force it to introduce the
Xiameter brand. It will then discuss one major change that complemented this Xiameter brand and it
was the change in customer segmentation scheme. The report to ... Show more content on
Helpwriting.net ...
Dow Corning was probably lucky this happened more than a decade ago, if it happened in the
increasing competitive market today, the company would have struggled a lot more than it did.
THE NEW CUSTOMER SEGMENTATION AND ITS BENEFITS
Dow Corning success to date is driven by its relationship with customers. A lot more could be
achieved through this relationship by further understanding the customers and this is exactly what
this new needs–based segmentation scheme was able to achieve.
Dow Corning previously believed industry groupings were the most ideal way to serve its diverse
customers base, but it was with this new needs based segmentation it revealed more about its
customers and improved the way customers are served.
Firstly, exact needs of customers were revealed with this new segmentation method. While Dow
Corning certainly would know its customers before this segmentation change, but because
previously segmentation was done by industry groups, Dow Corning would approach its clients with
the mindset on "what does the industry need", and not "what does the customer really needs". For
example, under the Innovative solution segment, these customers are pioneers in their respective
markets, they are the trend setters, and the silicone products that were used and sold by Dow
Corning to the industry at present would not meet its needs. What these customers really need from
Dow Corning is joint R&D, the service and expertise,
... Get more on HelpWriting.net ...

Corning Incorporated Case Summary
Corning Incorporated is in negotiations to buy five homes in Corning's Houghton Plot
neighborhood. The homes contain high levels of contaminations but for other homes, the stigma of
potential contamination is affecting local real estate. "Because of the economy and because we can't
sell this house, we really got to give it away," said the Carpenters. Phyllis and Carl Bud Carpenter
have lived in Houghton Plot on Roosevelt Street for more than 35 years. They are looking to move
to Horseheads to be closer to their children and grandchildren, but have struggled to sell their 3
bedroom home. "I know myself, if we were looking for a house and I heard over across the street or
around the corner that they have contamination, I'd be very

Mars Advantages And Disadvantages
Mars, Inc. is an American global manufacturer, founded by Franklin Clarence Mars. It is a company
known for the confectionery items that it creates such as Mars bars, Milky Way bars, M&M's,
Skittles, Snickers, and Twix. They also produce non–confectionery snacks, such as Combos, and
other foods, including pasta sauce brand Dolmio and Uncle Ben's Rice, as well as pet foods, such as
Pedigree and Whiskas brands.
The objective of Mars is the manufacture and distribution of food products in such manner as to
promote a mutuality of service and benefits among all stakeholders. Mutuality is Mars Company
founded on. Therefore, they want every single choice they make to add up to a heathier and happier
world because that is the kind of world they want ... Show more content on Helpwriting.net ...
The first segment, Petcare headquartered in Brussels, Belgium, Mars Petcare is one of the world's
leading pet care providers and employs more than 35,000 Associates across 50 countries. Secondly,
Chocolate headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world's
leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries.
Thirdly, Foods headquartered in Brussels, Belgium, Mars Food is dedicated to providing leading
food brands tailored to local tastes around the globe. Mars Food employs more than 2,000
Associates across 10 countries. Fourthly, Wrigley headquartered in Chicago, Illinois, Wm. Wrigley
Jr. Company is a recognized leader in confections with a wide range of product offerings including
gum, mints and hard and chewy candies. The Company has operations in more than 50 countries
and distributes its world–famous brands in more than 180 countries. Fifthly, Mars Drinks with U.S.
headquarters in West Chester, Pennsylvania, and U.K. headquarters in Basingstoke, Mars Drinks
employs more than 500 Associates across 8 Countries. Lastly, Symbioscience headquartered in
Germantown, Maryland, U.S., Mars Symbioscience is the global health and life sciences segment of
Mars, Incorporated and serves as an incubator for business ideas generated throughout our
segments, employing more than 70 associates. (Mars,

Corning Glass Company Case Study
Corning Glass Company is an old company founded in the US, specifically in Massachusetts that
manufactured glass, ceramic, and related materials usually on an order basis, which means it did not
had a determined market other than satisfying particular demands from its customers and taking
opportunities manufacturing Original Equipment for larger companies. Corning Glass was
established in Corning, New York in the mid 1800s. Corning Glass's operations were in Corning but
as the company grew they opened plants and sales offices throughout the country. By 1968, most of
their 40 plants were located east of the Mississippi River. Most of them were headquarters but two
of their major divisions were in Corning. (Beer, M. 1983)
The Electronic ... Show more content on Helpwriting.net ...
For that and other reasons they started to reduce personal and expenses sharply, and problems
between departments were everywhere. Each department had something to claim about the others;
the lack of communication, confident and trust became the main reason of the uncomfortable
situation. The business continued to be very competitive, morale was low and there were conflicts
between workers and departments. The organization was not pulling things together and the lack of
coordination was affecting their ability to develop new products. (Beer, M. 1983)
One of the most complicated issues was in the Marketing department, but they were not the only
ones with some difficulties. Sales blamed finance of the lack of information about the goals,
manufacturing blamed sales of giving their products away at too low prices and marketing of not
planning correctly in order to obtain the highest profits possible. There were rumors everywhere,
some people said that Product Development's priorities were wrong and their projects were always
late, but at the same time Marketing was irritated about the lack of collaboration and the negative
attitude form Manufacturing. Every department was in chaos during those days and Mr. Joe Bennett
had the responsibility to fix it. (Beer, M. 1983)
This crisis was mainly generated from the following causes:
Low Quality Management: Joe Bennett redesigned the whole company, by changing the structure,
relocating the headquarters and

Corporate Social Responsibility Report
Sustainability at Mars Chocolate
The Company
Mars Chocolate is one of the world's leading chocolate manufacturers and employs more than
13,000 people across 110 sites worldwide. Mars is a private, family owned company and is
governed by a Board of Directors. The Directors are members of the Mars family. The Mars Board
of Directors receives independent advice from four external Board Advisors. The parent company,
Mars, Incorporated is run by a global management team that oversees the day to day operations of
the business across six business segments – pet care, chocolate, food, Wrigley, drinks and
symbioscience. Mars, Incorporated operates in 71 countries worldwide. Some of the company's
major markets include Australia, New Zealand, ... Show more content on Helpwriting.net ...
Company is designing its packaging to be 100% recyclable or recoverable by 2015. o Mars Bar in
Australia and Galaxy Bar in the UK both carry the Rainforest Alliance seal in support of sustainable
farming practices. The company is actively progressing to secure certification for additional Mars
products, including those in North America.
Mars announcement was the latest step to secure a steady supply of cocoa. The prior year Mars had
committed to a $10 million project to map the full complement of genetic information for cocoa
with the aim of developing trees that could potentially withstand drought and disease. Mars further
stated that its partnership with the Rainforest Alliance aimed to improve crop yields and ensure best
practices by its farmers to avoid any long term damage to the environment.
Cocoa is farmed on more than 18 million acres of tropical land that may be cultivated under the
shade of native canopy trees. According to Chris Wille of the Rainforest Alliance, without proper
knowledge, skills and training farmers cannot sustain strong yields. He further stated that the cocoa
industry needed to wake up and understand that they needed to address the supply chain back to the
farmers. Mars is committed to doing this.
Mars states that its long–term business depends on a sustainable supply of high quality cocoa and it
is committed to helping cocoa be an environmentally sound industry at all levels of

The Top Four Retail Chocolate
This structured analysis focuses on the top four retail chocolate manufacturers in terms of global net
sales from 2014. The top four chocolate manufactures are Mars Inc., Mondelez International,
Ferrero Group and Nestle SA. These manufactures hold approximately 30% of the global retail
market share demonstrating their brand power through successful advertising and marketing
techniques (appendix 4.1). The global chocolate industry itself has grown by approximately $8
billion USD (net sales) since 2012 despite the growing demand for healthy and organic foods.
Organic food sector demands are estimated to grow 14% in the United States through 2018, despite
the fact that US chocolate sales have grown 24% in a that time frame (TechSci,2014). The
conflicting statistics could only be explained by the successful marketing of retail chocolate
companies who have recognized the shifts in market preferences and consumer behavior, and
successfully adapted to these trends keeping the appeal of chocolate.
Product and Product Lines
Mars Inc.
Currently, Mars Inc. operates in six different business segments including; Pet care, Chocolate,
Wrigley, food, drinks and symbioscience. Mars Inc. has an international production presence in
more than 74 countries worldwide with 75,000 associates, and total net sales exceeding $33 billion.
Mars Inc.'s chocolate segment consists of 29 brands with 5 brands holding billion–dollar global
values (M&M, Snickers, Galaxy, Mars, Twix).Mars Inc. continues to

Bruno Mars Stereotypes
Bruno Mars's real name is Peter Gene Hernandez; he changed it due to the fact he was being
stereotyped as a latino artist, and was even asked to consider singing in Spanish. "Bruno" was a
childhood nickname given to him by his father, and he chose "Mars" because he felt he need a little
extra "pizzazz." He was born in Honolulu, Hawaii on October 8, 1985. His father is Peter
Hernandez, and was born in Brooklyn, New York, and is of Puerto Rican and Jewish descent. His
mother is Bernadette San Pedro Bayot, and she was originally from the Philippines, and immigrated
to Hawaii. His parents were a big musical influence on him, and they even met while performing at
a show, with him mother as a hula dancer and his father playing drums. Bruno Mars, himself, aside
from his talented vocal skills, can also play keyboard, piano, drums, and guitar. Music is a big part
of Bruno Mars's family life, his brother, Eric Hernandez, gave up his career as a police officer in
order to play drums in Bruno's band, "The Hooligans." Bruno Mars started performing in his
family's band, The Love Notes, when he was two. He was also inspired by his uncle, an Elvis
impersonator, and became very well known in Hawaii for his skill. He even appeared in
Honeymoon in Vegas as ... Show more content on Helpwriting.net ...
and "Billionaire", sung by Travie McCoy. Soon after in 2009, Bruno Mars released his debut studio
album entitled, Doo–Wops & Hooligans, named after his band, "The Hooligans." It also happens to
be one of my favorite albums of all time, so it is no surprised that it has sold over six million copies
worldwide. His single, "Just the Way You Are", still holds the record for "longest reigning debut
format." In 2011, he also began dating model Jessica Caban, with whom he is still in a relationship
with to

Essie Weingarten Research Paper
Don't you ever wonder how Essie got to where it is now?In 1981 Essie Weingarten made her very
first kit of nail polish called Vegas Baby (According to Essie.com). Essie is a company that
owns/sells nail polishes and was founded by Essie Weingarten. This is mainly going to be about
how Essie started her own business in 1981. According to fortune.com Essie was born in 1949 and
she grew up in new York City. Essie always knew she wanted to have her own business involving
beauty products. When essie was young adult she saved up 10,000 dollars and start her business.
Essie Weingarten launched her business in 1981 after she had saved up the money to get where she
is now. Essie went to Las Vegas to start her company and get the supplies she

M & M's Mission Statement
M&M's are colorful sugar coated chocolates that have stolen the hearts of generations in over 100
countries. M&M's were modeled after Forrest Mars, owner of the Mars candy company found while
he was in Spain during the 1930s. During the Spanish Civil War, Mars observed soldiers eating
small chocolate pellets covered in a candy shell, which prevented the candies from melting in the
soldier's pockets in warm climates. This is what inspired Mars to create the candy–coated chocolate
in 1941. The company's famous slogan, "Melts in your mouth, not in your hand", reflect this
concept.
For over 75 years Mars Company has been gifting the world with the bite–size candies. To celebrate
seven and a half decades of success the infamous red and yellow M&M's

Corning Case Study
CORNING (WENY) – Corning Community College could be expanding its campus to downtown
Corning if awarded financial assistance from the Regional Economic Development Council.
This past week, the Southern Tier Regional Economic Development Council looked at 33 projects
for a potential $30 million in funding. Amoung that list includes Corning Community College. The
local community college has submitted an application to build a state of the art facility to house a
heath and education center. The proposal to build the $3 to $6 million dollar facility looks to
collaborate with officals of the former Guthrie Corning Hospital site. The President of Corning
Community College, Katherine Douglas says they are looking to build the health and education

The M & M Campaign Essay
Brand campaigns is generally regarded as application of specific activities created to promote a
product. Companies typically employ it when they want to increase their sales. Use of one or an
integrated media techniques may come into effects, for instance, use of television, print and social
media. The point is to capture the target audience's attention as well as generate response from them.
This is exactly what M&M managed to do with its "Better with M" campaign where they used
unique advertising and marketing approaches that had emotional and psychological effect on the
target market. The M&M campaign use of personification and personalization was a brilliant move
that cemented the company as leaders in candy and chocolate manufacturing. Several slogans and
ads run through people's TV screen during the whole campaign period, and the fascinating aspect is
that the were really engaging and funny. The campaign featured super bowl commercial, digital ads,
in–store displays, and perhaps the most critical cause–related marketing.
This is analysis of the "Better with M" campaign. This paper explores how M&M devised and
implemented successful advertising campaign through message strategy, persuasive focus,
persuasive appeal and correct execution. This will be done by reviewing literature on marketing and
advertising concepts. I will also look at the cost used to implement this strategy and whether it was
channelled in the right way. Finally, the paper will examine the outcome of

Characteristics Of Forrest Mars
Forrest Mars Jr Background
Forrest Edward Mars, Jr. was born on 16 August 1931 in Oak Park, Illinois, USA. Currently he is 84
years of age. Forrest Edward Mars, Jr. is the eldest son of Forrest Mars, Sr. and also the grandson of
Frank C. Mars, who was the founder of Mars, Incorporated, the confectionery company. The
organization was established by their grandfather in 1911 that began with chocolate making in
Tacoma, Washington. For his education background, Forrest Mars Jr. went to New York University,
Yale, The Hotchkiss School and Leonard N. Stern School of Business. He has completed his
Bachelor of Arts/Science at Yale University; Diploma at The Hotchkiss School; and Master of
Business Administration at Leonard N. Stern School of Business. ... Show more content on
Helpwriting.net ...
have are determination, self–discipline, passion, leadership, and strong work ethic. Firstly is
determination. Although Forrest Mars Jr. is the grandson of famous chocolate founder, Frank C.
Mars, but it is not easy to him to inherit that family business. He must gain the trust of the family to
inherit and administer the business. Before that, he has to face various tests given by his father. He
had to bear a great responsibility. Since childhood Forrest Jr. and his siblings were taught to be a
useful person. Before Forrest Jr. joins the business, he served as a finance officer in the Army then
he joined the accounting firm of Price Waterhouse in New York. Secondly, Forrest Jr. is a
disciplinarian. This attitude has been inherited by his father and instilled in them since childhood.
Forrest during childhood and his siblings were taught to be disciplined in doing a job. His father was
also a disciplinarian in doing work so they achieve success. Forrest Jr. and his brother were forced
by their father to work for everything they got. There is no allowance to them, also any fancy cars or
clothes. His father said to them, "Forrest Mars did not want to raise a bunch of

Roof Shingles Case Study
Back in 1989 when I installed my first asphalt shingle there was many changes in the roofing
manufacture sector. The end result was down–sizing the weight to accommodate a more flexible
shingle. The old shingles in the USA were known as Asphalt roofing shingles or a standard strip 3–
tab shingles. At that time there were other shingles on the market known as Standard strip asphalt
composition shingles or Architectural shingles called Timberline or heavy weight shingles known as
random tab, and three tabs or standard were becoming composition shingles.
The older organic shingles were just simply called asphalt shingles made with number five crude oil
with the advent of the fiberglass standard strip composition shingle was born. Owens Corning ...
Show more content on Helpwriting.net ...
I welcome any and all comments from CARE (Center for Advancement for Roofing Excellence)
and the Asphalt Roofing Manufacturers Association of America (ARMA)as well as any National
Roofing Contractors Association of America (NRCA), members of affiliates to correct my definition
on the difference between asphalt roofing shingles and asphalt composition roofing shingles.
There are roofing shingles that I have seen come and go, such as the masonite shingle, which is a
composite material that requires flashing between each joint to seal it off. There are also concrete
tiles which I would consider composite since it does not have the slate or clay tile attributes, known
as concrete tiles. There is also another material called Mira Vista of which was a fake slate the
Owens Corning made that would fall under the composite material that was made of a plastic or a
plasticiser type composite material.
At any rate it is up to you to decide what type of roof you would like to put on your home. Every
shingle manufacturer in the USA is an asphalt composition roofing shingle. All Asphalt fiberglass
composition shingles come with a 20 year to lifetime warranty and anything in

Acer Inc : Taiwan Rampaging Dragon
ORGANIZATIONAL BEHAVIOR Case Analysis – Acer, Inc: Taiwan's Rampaging Dragon
EXECUTIVE SUMMARY Stan Shih founded Multitech, now known as Acer, in 1976. Empowered
by Shih's vision and management style, the company grasped every opportunity that came its way. It
grew from a 11–employees company to a 5000 employees company in no time. The company,
however, after generating profits for years, went through the painful professionalization of its
management. Change in the competitive dynamics in the PC market coupled with the internal
management problems faced by Acer resulted in the incurring of substantial losses. As Stan Shih
resumed his role as CEO in 1992, after the board had unanimously declined his resignation, he had
the ... Show more content on Helpwriting.net ...
The idea of joining forces with the small players who believed in the commoner's culture led to
Acer's early successes. The financial scenario for Acer under Stan Shih improved from a resulted net
income of $0.4 Million in 1984 to $26.5 Million in 1988. The gross margin remained high due to the
principle of frugality and the ratio between current assets to current liabilities remained positive
which was reflected by the increasing stock prices. PROFESSIONALIZATION AND PROBLEMS
FOR ACER With the changing market scenario in terms of competition and the resulting price wars,
Acer faced another problem of shortage of management experts. To combat this obstacle, Shih
recruited new managers who were perceived as the Paratroopers or the intruders by the existing
employees. Decline in the market for mini–computers and subsequent launch of a new product –
"Concer" to fight with the falling sales could only add to the overall losses. Reduction in prices by
the competitors resulted in reduced margin for Acer and the company slowly found it drifting away
from the commoner's culture. The appointment of Leonard Liu as the CEO and Chairman of AAC
led to more problems for the company. The acquiring of Altos brand caused more financial
problems for Acer. The employees of the company projected resentment to Leonard's tendency to
spend lavishly that curbed the company's initial

Social Factors That Affect Mars Canada
Business Environment By: Jessie Tevendale OADM–211–C Mars Canada Incorporated is a widely
known and loved brand throughout Canada. They have become so beloved and popular with
Canadian's over the years, and a lot of it has to do with the following factors of their business
environment and how they have responded to said factors: Social, Global and Competitive. All of
the mentioned factors not only affect Mars Canada Incorporated, but almost all business in
existence. Social Factors that affect Mars Canada Incorporate may include: Involvement with
charities, and Involvement with local communities. Mars Canada is involved with a large number
charities such as: Food Bank and Habitat for Humanity. With being involved in a variety of
charities,

L. J. Watkins Company
L. J. Watkins Company is a door manufacturing firm which enjoyed success during its early years.
the company manufactures aluminum panel doors that used for sectioning off expansive areas, and it
always relied heavily on its primary customer 's expansion of building plans for its success. It used
to be the sole manufacturer of these types of doors but recently new competitors that have emerged
and engaged in the market, with one attempting to attract Watkins' client. The owner, Mr. Watkins,
began looking for ways to enhance their competitive advantage through efficiency and cutting costs
of production on realizing the emerging competition. Before this desire to introduce the new cost–
reduction strategies, the company was characterized by a social and friendly environment among
supervisors and employees. Supervision was minimal, with the company executives facing little
pressure to meet the expectations of the firm. There were high levels of social interactions between
the supervisors and employees during their breaks, which involved leisurely activities. When the
employees worked overtime, there was hardly any supervision over their operations. Mr. Watkins
only regularly walked around the workstations to observe the activities that taking place. As the
president, he tasked his Vice President, Pat Eckers, with the responsibility of ensuring that the
organizational goals and objectives were achieved. The delegation of responsibility was in
consideration of Pat 's efficiency

Success Is The Most Misunderstood Driver Of Performance
Some popular theories claim that the amount a person is paid determines how well that person
produces and performs. However, new research suggests that there are more variables at play
pertaining to peak performance and link an employee's happiness to his or her productivity and a
company's success. Research indicates that performance on nearly every level–productivity,
creativity, and engagement–improves when people cultivate and work with a positive mind–set.
According to Shawn Achor, the author of The Happiness Advantage, "Happiness is perhaps the most
misunderstood driver of performance. For one, most people believe that success precedes happiness.
'Once I get a promotion, I'll be happy,' they think. Or, 'Once I hit my sales target, I'll feel great.' But
because success is a moving target–as soon as you hit your target, you raise it again–the happiness
that results from success is fleeting." Achor explains that when employees develop a positive mind–
set, they become more engaged, creative, motivated, energetic, resilient, and productive at work. He
has observed this effect in his role as a researcher and lecturer in 48 countries on the connection
between employee happiness and success.
In a study at the University of Warwick, economists discovered employees who were happy
increased their productivity by 12%, while unhappy workers were 10% less productive. The
Warwick research team stated: "We find that human happiness has large and positive causal effects
on

Snicker's Day Rhetorical Analysis
"Snickers Satisfies" Rhetorical Analysis "You're not you when you when you're hungry. Snickers
Satisfies." The Snickers slogan is a commonly known slogan on television commercials and lots of
advertisements. Snickers advertisements are never boring they always seem to have a funny catch to
them. The Title of this Snickers advertisement, in a Family Circle magazine, is "Happy Valentine's
Day" (MARS Incorporated). The title is ironic because it is the Halloween October edition of
Family Circle magazine. Snickers is advertising their bags of fun sized candy bars for the
Halloween season. Snickers knows their audience is very widespread, so they must find ways to
satisfy everyone. Snickers slogan and advertisements persuades viewers to believe ... Show more
content on Helpwriting.net ...
Their advertisements are creative and have lots of meaning behind them that sometimes isn't seen
when just glancing at the advertisement. The unique images and use of colors make the
advertisement pop out and grab customer's attention. The ironic titles and use of comedy helps to
get the audience to view the advertisements. Snickers is trying to get the audience to buy their bags
of snack size candy bars for the Halloween holiday and they do it very effectively. Overall, Snickers
is a well–known company for having good advertisements and for their catchy slogan, "Snickers
Satisfies" (MARS

Who Founded Dow Chemical Company
Who Founded Dow Chemical Dow Chemical Company, and American Chemical and Plastics
manufacturer is one of the globe's prominent suppliers of chemicals, plastics, synthetic fibers, and
agricultural products. Dow Chemical was originated by Chemist, Herbert H. Dow, of Midland in
1897. Dow was to support Midland Chemical Company in 1890 and the Dow Process Company of
1895(Dow Chemical Company, (2012)).
What is a SWOT analysis? What does a SWOT analysis deliver in regards to organizations; it is a
tool that categorizes the strengths, weaknesses, opportunities and threats of an organization? Once
the SWOT is completed, it can determine what the firm can do in completing its objectives and what
other accomplishments it can achieve to ... Show more content on Helpwriting.net ...
Diversified product portfolio Dow will deliver a set of various business segments. It happens to
make over 3,100 products: products such as chemical, plastic, and agricultural, that serve buyer
markets. Other products include transportation, food, personal and home care with business
construction. The organization also provides diversified set of offerings through its various business
segments. In calculation to the expanded product portfolio, the organization has varied profits
streams as well (Datamonitor, 2011). For example, in the financial year 2007, the organizations
largest corporate division, performance plastics, accounted for 28.2% of the total profits. Expanded
actions and widespread product collection permits the organization to entice a lengthy purchaser
base and decrease its business threat.
Strong R&D capability
With a strong research and development ability, Dow will conduct simple and functional study to
create new creations and to expand the former products and processes that are already in place. This
organization is an employer to over 6,100 individuals in different research and development
activities. With Dow spending $1, 305 million in R&D, in 2007 with the entire turnover of the
organization, including the company's R&D in past years were chronicled at $1,160 million in 2006
and $1,073 million in 2005 (Datamonitor, 2011) . Furthermore Dow has a considerable quantity of
licenses and additional technology

Creative Story : A Short Story
During the day before anything happened me and my friend Joseph made our way home to my
house from the hiking trail we went on together he said to me when we were about to walk into the
back yard when he said hey tonight I'm going to be riding my bike in Dover with my friend Ariel do
you want to come with and for some reason I said yes. So he said I'll call you when it's time to go
and well meet at my house I said ok again and he started making his way home.
Later on that day during that night at about eleven o'clock I got a text on ovum from Joseph telling
me to go over to his house (ovum is a video chatting, calling, and texting app). So I quietly got out
of bed and sneaked up my stares to the front door and unlocked both locks making sure to not let my
dog around the corner from me hear. So after I got outside I ran to the backyard grabbed my bike
with my phone in my pocket next to my power bank that has a built in flashlight. So I hurry over to
Joseph's house and I see him outside I say hey he says hi back and he tells me to follow him and I
agree too.
From there it was like a half an hour bike ride over to meet Ariel but we finally meet at Walmart. I
say hi to Ariel and he says hi back as Joseph introduces us because we had never met before. Then
we go around in the Walmart parking lot as Adriel showed us some cool bike tricks. The we go up a
slope and he asks to try my bike to I let him on and I tried his little did I know there

Mars Incorporated: Business Partnership Analyst
Mars Incorporated is a US Multi–National Corporation that operating in an international presence in
more than 74 countries worldwide and has more than 75,000 associates. Information Technology
(IT) is one of the key business division that help Mars to gain competitive edge over their
competitors and sustain business growth through the use of technology. The role of Business
Partnership Analyst (BP Analyst) in each Mars office is require to maintain and ensure all
Information Technology functions are available and operational at all times. The primary role of BP
Analyst is to provide technical assistance and support for all queries and issues related to IT
problem raised by the business users. BP Analyst will track and monitor all IT incidents and ensure
that it will be resolved within the Service Level Agreement (SLA), escalation of IT problems to the
regional teams if it is beyond their roles and responsibilities and recommend IT solution to business
based on their requirement. ... Show more content on Helpwriting.net ...
To ensure the skills set and competencies are consistent to Mars IT system standard, a Mars IT
Services Management (MITSM) curriculum will be developed for this purpose. The main purpose is
to equip BP Analyst with the correct skills set and competencies require to perform their roles
professionally and it will be based on IT Services Management framework from the industries and
contextualize according to the Mars IT working environment. This course is conducted internally by
the Business Partnership Manager (BP Manager) who has at least five to six years of working
experience as a BP Analyst or similar roles and completed Mars Train–the–Trainer (TTT)

Corning Incorporated : the Growth and Strategy Council
CORNING INCORPORATED: THE GROWTH AND STRATEGY COUNCIL Company
Background : Corning Glass Works was founded in 1851 by Amory Houghton, in Somerville,
Massachusetts. The company was known as Corning Glass Works until 1989, when it changed its
name to Corning Incorporated. Corning Incorporated is an American manufacturer of glass,
ceramics, and related materials, primarily for industrial and scientific applications. In 1998 Corning
divested itself of its consumer lines of Corning Ware and Corelle tableware and Pyrex cookware. As
of 2008 Corning had four business segments: Display Technologies, Environmental Technologies,
Life Sciences, and Telecommunication. Innovation was the core of corning's Identity, because
coning is a science based ... Show more content on Helpwriting.net ...
So to solve that problem bank bjb do the research to choose another vendor that more appropriate.
Bank bjb also develop their own Information Technology system to create independent remittance to
other countries. The result are bank bjb has cooperate with BNI in remittance and also will launch
independent remittance system in 2013 that will serve customer better in the

Competitive Positioning In Chin Pet Food
Competitors
Royal Canin Au Yu (Shanghai) Pet Food
Launched in China in 1995, with headquarters in Shanghai. As a subsidiary of France–based Royal
Canin, the company belongs to Mars Inc. Royal Canin Au Yu specialise in premium pet food (dry
food is the majority of product portfolio) with a wide range of premium dog food, high–quality
products and engage in research and development, which focus on pet health and wellbeing.
In 2013, the company expanded to Internet retailing. By 2016, Internet retailing has a total of 50%
share of company value sales.
Competitive Positioning
In 2016, the company led pet care with 13% of retail value sales and ranked first in dog and cat food
with a 25% retail value share.
Royal Canin Au Yu (Shanghai) Pet Food recorded retail value share growth of five percentage
points between 2012 and 2016 due to the growing premiumisation trend in dog and cat food in
China. Because of the consistently rising income levels and higher awareness of pet care among
local consumers. Additionally, the company offers pet food products for various breeds, sizes and
life cycles as well as therapeutic and prescription diet options to cater to different pet needs.
In 2013 the company officially launched online store on Tmall.com allows consumer access to its
brands and products, especially in lower–tier cities. With nationwide sales network, which includes
pet shops and superstores and veterinary clinics. In addition, the company offers a real–time chat
service on

Making A Band Or Start Writing Music
When people create a band or start writing music, they want money. In the early 20th century, artists
were not receiving the royalties that they should have earned. Enter the first Performing Rights
Organization which is also called a PRO that promised what the artist should be earning, money.
PROs were fine until the organizations realized how much money they can earn. PROs exist for a
reason, but the cost of the license, why they are "non–profit", and why the artist has to sign with
PRO's that make PROs truly evil. In February 1914, the first PRO in the United States was formed.
Music writers came together and The American Society of Composers Authors and Publishers was
formed. The ASCAP sought out artists, composers, and publishers to ... Show more content on
Helpwriting.net ...
But not all of the artists are under one PRO, so the person must buy a license from each PRO that
represents the artist's music that they would be playing (Public Performance Licenses and Music for
Your Small Business). If the person thinks they can get away with not paying, think again. PROs are
always in court suing small businesses for copyright infringement. On average, the lawsuit ends up
being $700–$30,000 depending on the severity of the infringement. Depending on what license they
are applying for, the cost varies. License fees range from $300–$500 and could cost more depending
on some variables like if the music would be for a dance studio or for a church (Public Performance
Licenses and Music for Your Small Business). A PRO might sound like a good thing, right? But
you're wrong because the PROs goal is to make a profit for the company. An organization's job is to
make money, and then they pay taxes on the revenue they receive. If an organization says they are
non–profit, they usually do not have to pay taxes on the revenue they earn. PROs like ASCAP and
BMI say they are non–profit, which means more profit for the artist, right? Wrong (Why You
Should Think Twice Before Joining ASCAP, BMI or SESAC). Members of the ASCAP earn 86.5
cent for every dollar that the ASCAP earns. But isn't the other 13.5 cents profit? But PROs do that
for one specific reason, to trap artist. The

The Pros And Cons Of The Western Union
Why has Western Union been able to adapt to severe disruptions and survive over so many years?
It never confused the business it was in with the way it conducted its business. At its core, Western
Union was about facilitating person–to–person communications and money transfers –– whether via
telegraph, wireless networks, phone, or the Internet. "We always saw ourselves as a communications
company," says President Christina Gold. Contrast that with Kodak. By defining itself too narrowly
as a product company all those years, it was headed for a fall.
Kodak teetered on the precipice and with it stands some of the other once–great businesses of the
20th century, from autos to newspapers. They were immensely successful and proud, but their very
success made it difficult to adjust. "The more successfully you use a way of working, the stronger
your culture is, which is a great strength right up to the time when you need to change," says
Clayton Christensen, a professor at Harvard Business School.
GET YOUR BEST PEOPLE BEHIND THE PROGRAM
Perez found he had to replace a lot of executives to get the company on a new track. The film–era
lifers just didn't get it. Of the company's 21 ... Show more content on Helpwriting.net ...
Here's a company that was trapped in an ever–dwindling niche of the PC business. Then came the
iPod, a must–have device for music fans, and iTunes, an online music shop that turned music
downloading into a profit–making business. By making iPod and iTunes work with Windows PCs,
Apple broke out of selling only to its niche of loyal fans. But its transformation is even more
profound than that: In essence, it switched from being a great designer of computer products into a
great designer of consumer experiences delivered via devices and services. Now music represents
44% of Apple's revenues, and an even larger share of profits. If Kodak focused on the consumer
experience they provided rather than the actual product the story might have been so

Advertising Strategy Of Advertising
Abstract
Overlooking the global advertising strategies of the famous Mars Company.
Dissecting the affiliations and connections it shares with various famous brands name not only in
sweets but also its association with pets. Background information on where the company stands
against its competitors. Over view of its advertising negative press but also its attachment to make
their company a leading advocate for diversity and inclusion. After touching base on some their
most famous and infamous ad strategies, we will look over how they have progressively altered
their responsibilities when it comes to their marketing strategies.
Intro
Mars one of the worlds largest private companies in the world is pinpointed in the United States.
Mars is well known for having a global–spanning affiliation with big brand names, which include
M&Ms, Snickers, Skittles, and Starbursts. The company is also associated with leading pet brand
food, with both Pedigree and Whiskas (Mars Inc., 2017). Mars company made an estimated $33
billion in global revenue last year, the company was also placed number 100 of the Fortune 500, is
ahead of McDonald's, Starbucks, and General Mills. David A. Kaplan a blogger for "Fortune
Magazine" was quoted stating "Mars Incorporated a pretty sweet place to work (Kaplan, 2013). In
terms of chocolate, the Mars Company is ranked second in admiration. The Hershey's company
being ranked first in approval in the United States, however, the Mars company has a far

Corning : The World's Largest Manufacturer Of Fiberglass...
Owens Corning (NYSE: OC) is the world 's largest manufacturer of fiberglass and related products,
headquartered in Toledo, Ohio, and it has around 15,000 employees, in employees in 27 countries
on 5 continents. Owens Corning net sales are $2.6B, $5.3B, $5.1B, $5.3B (2Q 2014, 2013, 2012,
and 2011), and it has two segments; Composites (34%) with sales of $1B, and $1.8B (2Q 2014,
2013), and Building Materials (66%) with sales of $1.7B, $3.6B (2Q 2014, 2013). Composites
segment is divided in reinforcements and downstream. Reinforcements sells glass reinforcements in
the form of fiber, primarily directly to parts molders and fabricators. Production is prior to sale since
they operate with relatively short delivery cycles, requiring high ... Show more content on
Helpwriting.net ...
Insulation products have a seasonal cycle, and higher finished goods inventory balances in the first
half of the year. Competitors are primarily manufacturers in the United States; CertainTeed
Corporation, Johns Manville, Dow Chemical, and Knauf Insulation. Roofing, sells laminate and
strip asphalt, roofing shingles, oxidized asphalt, and roofing accessories. Shingles and roofing
accessories are sold to home centers, lumberyards, retailers, distributors and contractors in the
United States, and asphalt is sold internally to manufacture residential roofing products, externally
to other roofing manufacturers, roofing contractors and distributors, and manufacturers (automotive,
chemical, rubber and construction). Roofing demand is driven by residential repair and remodeling
activity and by new residential construction, and demand is increased as well by storms.
Competitors are primarily manufacturers in the United States. One of the raw materials important to
this Roofing segment is sourced from a sole supplier. OC have long–term supply contracts for this
material, and have no reason to believe that any availability issues will exist. The supply of asphalt,
has been constricted at times. Although this has not caused an interruption of OC's production in the
past, prolonged asphalt shortages would restrict its ability to produce products in this business.
Building Materials segment profitability

Marketing
7. Carry out a SWOT analysis for this market with all inclusions referenced to the information
source.
STRENGTH:
The increasing consciousness of people regarding the health of their pets leads to a focus on
nutritious food which helps increasing the life span of their beloved animals. This benefits the pet
food industry greatly as it leads to increased demand and allows manufacturers to set their prices for
selected products at a high level. (PFMA)
Increased competition has lead to greater effort for developing new products in order to meet
customers demand. Therefore a lot of money has been put into Research and Development
strategies, stimulating technical progress in this industry. (Mars, 2003)
Scientific evidence ... Show more content on Helpwriting.net ...
Expansion into developing countries, especially in the Asian region
Advertising and retailing over the internet, simplifying the buying and selection process, also
targeting a larger audience. (Mars, 2001)
THREATS:
Different regions may require further development and research to adapt to customers with different
cultural background.
Restriction of pet ownership in flats and apartments due to hygiene reasons reduces overall pet
ownership. (Faulkner Property)
Smaller pets may be outpacing cats and dogs, thus reducing the amount of food being consumed.
Electronic pets such as 'Aibo' created by Sony might replace traditional pets, as they are improving
and becoming more realistic.
Also due to hygienic and easy–care reasons they might be preferred by the public. (Sony, 2003)
Bibliography:

Mars (2001) MyPetstop.co.uk [Online] Mars Incorporated. Available: http://www.mypetstop.co.uk
[Accessed: 11th March 2004]
Mars (2003) Whiskas Tray Adult [Online] Mars Incorporated. Available:
http://www.whiskas.co.uk/whiskas/en–gb/Products/Adult/Tray [Accessed:
11th March 2004]
Ciao (2004) Asda Hero [Online] Ciao AG. Available: http://www.ciao.co.uk/Asda_Hero__5113463
[Accessed: 10th March 2004]
Faulkner Property (No date) One Bedroom Properties. [Online] Faulkner
Residential Lettings & Management. Available:
http://www.faulknerproperty.co.uk/searchresults.php?t=1u

Essay on Corning Glass Work Case Study
Harvard Business School Case Study
Corning Glass Works:
The Z–Glass Project
Claude Barnett  Jason Fishner  Jillian Ozkara  Frankie Quarles
Empire State College – Operations Management
Instructor Betul Lus
October 17, 2010
Problem Statement
The Corning Glass Company many product developments throughout the 1950s, 1960s, and 1970s.
During that time they always had been a leader in the arena of glass and ceramic products. Corning
Glass Company focused on commercial products until the 1960s when it entered the consumer
market. One of Corning's exceptional technologies in this market was Z–Glass. After several
successful years of producing Z–Glass at the Harrisburg plant, ... Show more content on
Helpwriting.net ...
Moreover, Corning's reemphasis of technical competence demonstrates its corporate identity and
commitment to process and productivity excellence.
Corning has a diverse product line that includes glass, ceramics, tableware, cookware, and auto
parts. In order to offer such a diverse portfolio of products, Corning constantly reevaluates its
production capabilities and deploys resources to improve productivity. The manufacturing and
engineering team was developed internally and tasked with the responsibility of process change and
improvement. The M & E team plays an integral part in Corning's ability to garner new market
share and leverage existing opportunities. For instance, the M & E team participated in numerous
projects throughout Corning, but its core responsibilities include internal consulting, product quality
assurance, and the smoothing the transition of products from R&D to production. The M & E team's
function is to solve problems by implementing long term solutions that facilitate process and quality
improvement.
Despite M & E's capabilities and overall intent, the formulation of this team was not well received
initially by other divisions within the Corning

My Most Embarrassing Story Of My Story
This is a story of some of my most embarrassing stories and things that scare me the most. If you
read this it can tell you how bad and crazy my life–ism do you dare to read on. My name comes
from German and Jewish and it is Huron. And my name comes from when my dad had a guy he
liked that raced and his name was Eli so he named me Elisha because it is religious. I would pick
my little brother because I want him to accomplish things in life that they never think you would do.
. . For example, like sports players, fashion artist, company CEO of Facebook. I'm just trying to say
is whatever you wanna be in life go for the gold. And Julian if you see this I want you to know to
stay in school do better on grades and make a brighter pay way for your career. Pick smarts over
popularity because 95% of the people you see in school you'll never see after school. And I regret
picking the wrong choice since day and want you to be the best you can be because I thought fame
was the way better than smarts but I was wrong. But someone told smarts are the only things that
matter in your whole life. I fear of almost anything really because I worry way too much for
example, like what happens if a roller coaster brake and I fall out. Also, I fear death because I want
to live forever and do everything I can do in the world before death.I'm scared of heights and more.
But I really feel like I need to get over with these so I don't have to worry about things like
happening tomorrow. And I feel

Dow Corning Case Study : Dow Corning When Their CRM Went...
This case study is telling some key factors that helped the company, Dow Corning when their CRM
went mobile. Mobile CRM increases sales productivity and improves relationships with customers
(O'Brien, 2011). Chip Reeves is the current director of marketing and sales processes but he used to
be a salesman. Chip Reeves had an advantage when selecting how to make the functions of the
CRM mobile device more likable and enjoyable for salesman being that he used to be a salesman.
Chip Reeves knows the information most salesmen want to get to quick and he knows the
importance of keeping the mobile device productive for them when working in the field with
customers. Many companies and CIOs are struggling to determine exactly how best to mobilize
critical applications that can bring measurable payback to the company but also limit the disruption
to and administrative headaches in their users' lives (O'Brien, 2011). Chip Reeves knows that
salespeople would rather be productive and make a sale rather than spend time logging unnecessary
things into a mobile device. Whit his gained knowledge of that fact, Chip Reeves made a point to
make all information on the CRM mobile device effective and access to more information.Chris
Reeves paid attention to the process pain points that a salesperson has and he made them simpler
and the process smooth. All information gained on the device is "need to know." Challenges were
had when implementing mobile CRM at Dow Corning but Reeves and his team

Dale Chihuly
One of the collections in the OKC Museum of Art is an exhibition of glass and drawings by Dale
Chihuly. Currently the Oklahoma City Museum of Art is home to one of the largest collections of
Chihuly glass in the world. Chihuly's background includes a B.A. in interior design from the
University of Washington, a M.S. in sculpture from the University of Wisconsin–Madison, a M.F.A.
in sculpture from the Rhode Island School of Design, & honorary doctorates from the University of
Puget Sound & the Rhode Island School of Design. Chihuly is a very experienced artist to say the
least. He was awarded a Louis Comfort Tiffany Foundation grant for work in glass and studied in
Italy at the Venini glass factory on a Fulbright Fellowship. This museum holds over three decades of
Chihuly's finest work. All of his work is very eye catching and mesmerizing. His pieces also do not
lack in color, and the way the light passes through the glass sets the tone for his work. You can tell
that all of these pieces is the work of the same artists, Dale Chihuly. ... Show more content on
Helpwriting.net ...
This collection includes works on paper from the sixteenth century to the present. However, this
collection consists mainly of works by 20th century American artists. For example Josef Albers'
Golden Gate which is a simple print done with several boxes of different tones of yellow that turns
into gold. There is also a piece done by Andy Warhol called Cheddar Cheese from Campbell's Soup.
This is a print that is done with a can of campbell's soup, what look like what could possibly be an
add. Something that is commonly done by Andy

Details About The National And Multinational Corporation
Things you need to research Geographically significant questions for further research
Details about the national or multinational corporation 1. Where is the head office of the MNC
located?
McLean, unincorporated Fairfax County, Virginia, US
2. Where are the major production facilities located and why are they located there?
Topeka Kansas – Opened on March 27th, 2014 o 500,000 square feet o $270 million facility o Bring
200 new jobs
Located there because of their talented workforce, access to key amenities, (including rail lines and
utilities), the commitment of state and local leaders, as well as the connection between the
community and the company's principles.
3. What are M&M's? (general info)
"Colorful button–shaped chocolates" produced by Mars, Incorporated
The candy shell, each of which has the letter "m" printed in lower case on one side, surrounds a
filling which varies depending upon the variety of M&M 's.
The original candy had a milk chocolate filling which, upon introducing other variations, was
branded as the "plain" variety.
They originated in the U.S in 1941 and are now sold in over 100 countries
Inspired by Spanish soldiers carrying chocolate in their hands without it melting
Slogan: " Melts in your mouth, not in your hand."
Most popular product of the Mars Company
4. What types of producs are produced by the MNC?
Products for human consumption
A Bounty bar.
Galaxy Minstrels
3 Musketeers
Arj
Bounty
Celebrations
Cirku

Ethics of Penn Square and Dow Corning Essay
Ethics of Penn Square and Dow Corning
Ethics of Penn Square Bank and the Dow Corning Bankruptcy Penn Square Bank: What were the
ethical pressures on the firm concerning documentation, credit extension, and revenue recognition
that lead to the final collapse? What should have been done to reduce or offset these pressures?
Penn Square Bank was a small commercial bank in Oklahoma City which made high–risk financial
loans during the late 1970s in the oil boom. The bank ultimately collapsed during the early 1980s
due to their financing practices. The bank was overestimating and valuing its customer's gas and oil
reserves that let at that time to fund a bigger credit line. In addition, the bank didn't request clients to
complete ... Show more content on Helpwriting.net ...
For offsetting ethical pressures to increase revenue recognition, the Penn Square Bank should have
stuck to FASB principles. The GAAP should have been complied with and this would have helped
avoid revenue recognition problems.
Dow Corning Corporation was founded in 1943 as a jointly owned enterprise by The Dow Chemical
Company and Corning Incorporated to develop the potential of silicone materials. Dow Corning's
principal businesses were silicone materials and polycrystalline silicon.
In the early 1960's Dow Corning supplied Texas plastic surgeons Frank Gerow and Thomas Cronin
with silicone for their medical implant device research. Gerow and Cronin, using Dow Corning
silicone, invented the first silicone breast implant as a device to aid women who had undergone
mastectomies. At that time, the Food and Drug Administration had no regulations governing
implantable devices. Companies like Dow Corning had to determine the safety of devices on their
own. The surgeons conducted clinical trials of the implant prior to product introduction in 1964. In
the next several years, the implant grew popular for cosmetic surgery as well as reconstructive, and
Dow Corning cornered both markets. Between 1960s and the mid–1990s, about two million women
nationwide have received breast implants, most of them for cosmetic reasons. However, some
women have started to complain that the implants have ruptured, allowing gel to leak into the breast
cavity and migrate to other

Corning Glass Work Case Study
CORNINGS GLASS WORKS CASE STUDY
1. Enumerate the conditions why Corning had to undergo the series of structural changes.
Following the international growth and expansion of Corning, the following problems were being
faced in the organization's structure and management processes:
i) With the international expansion of CGW, the company was becoming too big and complex to be
managed by its current structure. Hence a need was felt to create the international arm as a separate
legal entity and hence Corning International Corporation (CIC) was born.
ii) CIC was created as a subsidiary to CGW to emphasize the growing importance of Corning's
overseas business. The management felt that the creation of CIC as a ... Show more content on
Helpwriting.net ...
vii) Furthermore, the capital allocation process also changed following the majority shareholding in
foreign subsidiaries. Before the consolidation, the decision process for capital allocation was done
primarily by the local managers of the foreign affiliate, who would then go out and raise the capital
on their own.
However, after these subsidiaries were acquired by Corning, they were required to submit a formal
capital appropriation request prepared in English. The subsidiary general manager then had to chase
it to the end through a series of corporate decision making filters. This allocation system had other
major implications on the relationship between the technical personnel on each side. Whereas
before, the technical managers from the parent company provided assistance to subsidiaries on
projects, the former now became a part of the judge and jury system to decide on the capital
allocation to these subsidiaries. As a result, the technical managers tended to become more
conservative with their advice and assistance to the subsidiaries. viii) Due to the incoherency of its
area based organization structure, CIC found itself grappling with the global marketing coordination
necessary for some businesses. There was no one who was responsible for coordinating between
different foreign subsidiaries on global actions like price, product, sourcing etc. The needs of global
product development were not being communicated to the R&D

John Mars Strengths And Weaknesses
Cindy and John Mars are the proud parents of Matthew, three years old, and Ariel, five months old.
The strong love and investment that the parents show is a positive factor that is revealed in the
amount of concern they have for the quality of care the children are receiving. The Early Years
Centre, their child care centre, is close enough for Cindy to walk the kids to, which compensates for
not having a second car. This time that Cindy spends walking them to the centre also allows for
much–needed quality time with her children. Another protective factor that this family has is the
love between Cindy and John. Despite their arguments when things get difficult, the couple are both
willing to seek out counselling. The family attends church regularly ... Show more content on
Helpwriting.net ...
This program would be a parent and child drop–in centre where Cindy would be able to interact
with the child care providers at the centre if she ever feels uneasy about leaving her children with
strangers. This would allow the parents to spend more time with their children. A study done on
interactive parenting therapy reveals that "Family–focused prevention interventions were cited as, in
general, producing moderate to very large effect sizes, whereas child only interventions often
produced very small effect" (Thomas, 2007, p. 476). The days when either parent would like to join
the children, the program would be at a reduced making it affordable for their budget. The parents
would also be able to access a parent relief system on the days that it is unlikely for Cindy to walk
the kids to school. The system would allow the parents to choose from a selection of employees at
the program to come to their home and care for the children for as long as necessary. The program
would also have after work playgroups where the family can come as necessary to meet other
families who are similar to their own. This program would help not only with the financial
difficulties the family is having, but also with any anxiety Cindy and John have when leaving their
children with strangers. The program will enhance the family financially and will strengthen their
relationship with one

CASE: ACER, INC.: TAIWAN ‚ÄòS RAMPAGING DRAGON
CASE: ACER, INC.: TAIWAN 'S RAMPAGING DRAGON
In comparison to Stan Shih, Leonard Liu was a Taiwan–born, US based senior IBM executive "with
a reputation for a no–nonsense professional management style". On the other hand, Stan Shih had a
more frugal approach to management and delegated a decision making responsibilities to his
employees to harness "the natural entrepreneurial spirit of the Taiwanese. Shih believed in a "hands
off" style of management, bias for delegation and an informal manner. His style of management put
all the trust of the firm in the hand of the employees hoping the employees will always do the right
thing in the interest of the firm. This style of management worked because it created a very close
family among ... Show more content on Helpwriting.net ...
Liu reduced management layers, established standards for intra–company communication and
introduced productivity and performance. Liu introduced the RBU (Regional Business Unit) & SBU
(Strategic Business Unit) organization. Liu believed in laying off employees based on their
performances to satisfy the shareholder. Liu had an iron fisted management style, and no "BS"
approach to management compared to Shih. Liu management style made everyone accountable for
their actions.
A factor that contributed to Acer's decline was the change of name from Multitech due to a US
company registered under the same name claiming they were infringing their trademark. After ten
years of building a corporate reputation and brand identity. Shih had to start all over again. Shih
decision to disregard the advice to focus on profitable OEM business ventures rather than pursue the
humongous cost of recreating a new global brand lead to a huge loss following the 1988 IPO, Acer's
pockets were too shallow to finance such a venture. Shih ideal belief that it's "better to lose control"
but make money and that "real control came through ensuring common interest" lead to Acer's
decline, sometime you have to put aside common interest to stay afloat. Shih program that allowed
any employee with one year of company service to purchase shares diluted his original 50% stake to
about 35%; too much common interest was involved. Acer wasn't

Price Fixing Conspiracy In Canada
Tom Gust International Business 338B 9/25/14 Mars, Nestle, Hershey accused of chocolate price–
fixing conspiracy in Canada We start off with the basics of the topic. Three companies in Canada are
accused of price fixing chocolate. The companies are Nestle, Mars, Hershey, and ITWAL. What is
price fixing? Price fixing is when companies who produce a certain product has an agreement to buy
or sell the product at a fixed price. By doing this they control the price of that product. Many
countries do not allow the practice of price fixing. They are the United States, Canada, Australia,
New Zealand, Japan, Korea and within the European Union. Price fixing is not usually illegal and
often practiced, for example would be OPEC and the IATA. The effect ... Show more content on
Helpwriting.net ...
"And the conspiracy starts."(1) With these companies in the global market it was not just the United
States that has their hand in Justice of the candy industry. Germany's federal competition agency has
also sought out nearly 60 million euros in punitive damages for agreeing to the anti–competitive
price increases. Chocolate maker Alfred Ritter and the German units of U.S. group Kraft Foods and
Switzerland's Nestle were among those fined by the BKA, which said that some of the illegal
agreements pushed up chocolate prices by as much as 25 percent.(2) Fines followed after searches
of company offices made in 2008 after the German subsidiary of U.S. food group Mars offered its
assistance in the investigation in return for leniency from the BKA. "Competition with competitors
was quickly switched off and consumers were burdened with price

Corning Museum Of Glass Essay
In 1951, the Corning Museum of Glass was built. It was an L–shaped building that composed of the
non–for–profit Corning Museum of Glass, the for–profit Corning Glass Center, and the Steuben
Glass factory. The Corning Museum of Glass is an institution whose mission is "to tell the world
about glass by engaging, educating, and inspiring visitors and the community through the art,
history, and science of glass." Thanks to resources like the Juliette K. and Leonard S. Rakow
Research Library, this museum is able to spread knowledge about the art, history, and science of
glassmaking.
The museum was founded in 1951 by Corning Glass Works as an educational institution. It is a
non–profit institution that preserves the world's glass and teaches about it. The initial building
included a Hall of Science that showcased the technology of glass. The Scientific Research
Department of the museum was established in order to study glassmaking and its' history. According
to their website, "The findings of this research have been shared in more than 190 publications on
archaeology, chemistry, and conservation of glass." The museum provides a searchable database for
the public to use in order to view these publications.
In June, 1972, "flood waters caused by Hurricane Agnes caused $750 million in property damage to
counties along the Southern Tier of New York State" (NY Times). This resulted in damaged rare
glass and working books, works shattered beyond repair, and mud–crusted glass. Much of

Dow Corning

Recommended

Recommended

More Related Content

Similar to Dow Corning

Similar to Dow Corning (9)

More from Sheila Phillips

More from Sheila Phillips (18)

Recently uploaded

Recently uploaded (20)

Dow Corning