2. • Blur Studio – leaked visual effects footage from 2012 – this made FOX
say yes to the film
• Produced by 20th Century FOX – famous film franchise, well-known
for producing superhero films e.g. X-Men, Fantastic Four, Wolverine
• Writers credit producer Simon Kinberg
• FOX owns the film rights to Marvel’s X-Men franchise
• They ensured it was a success by the X-Men franchise
(X-Men) world wide profit = $3,674,522,585
(X-Men) budget = $1,083 billion
• The numerical data for X-Men suggested that Deadpool was going to
be a success as it’s part of the X-Men franchise
3. How has the production of the film contributed
to its success (profit)?
• 20th Century Fox produced the X-Men franchise, which are very
successful. The box office takings for the X-Men franchise is $3.761
billion
• When Blur Studio leaked the footage, it brought excitement for the
audience and caused the film to be greenlit. It also resulted in a lot
more media coverage
• FOX owns the film rights to the X-men franchise. ‘Marvel
Entertainment’ adds a name. ‘Marvel’ connotes a sense of
superhero-ism. It gives a sense of fame
• FOX and Marvel has synergy which mutually benefits both
companies (symbiotic)
• Marvel has a good reputation for superhero films
• Based on it’s success, it’s most likely that Deadpool will have a
sequel