Media Evaluation

1. What kind of media institution
might distribute your media
product and why?

2. What is media institution?
• A media institution is an established,
often-profit based organization, that
deal in the production and
distribution of advertising,
entertainment and information
services.

3. Media Institutions Examples
• BBC- http://www.bbc.co.uk/
• ITV- http://www.itv.com/
• Sky- http://www.sky.com/
• ESPN- http://espn.go.com/frontpage/uk
• Sony- http://www.sony.co.uk/
• Universal- http://www.universalstudios.com/
• Microsoft- http://www.microsoft.com/en-
us/default.aspx

4. What kind of media institution might distribute
your media product and why?
After research into the two films Dear John and
One Day. I found that Dear John was distributed
by Sony Screen Gems and One Day was
distributed by Focus Features.

5. Sony Screen Gems
• Screen Gems is a American film production company and subsidy company of
Sony Pictures Entertainment.
• For an entire decade, Charles Mintz distributed his Krazy Kat, Scrappy,
andColor Rhapsody animated film shorts through Columbia Pictures. When
Mintz became indebted to Columbia in 1939, he ended up selling his studio to
them. Under new management, the studio assumed a new name, Screen Gems.
• In 1948, Screen Gems was revived to serve as the television subsidiary of
Columbia, producing and syndicating several popular shows
• On September 16, 2002, Columbia TriStar Television became Sony Pictures
Television, while three years earlier, in 1999, Screen Gems was resurrected as a
fourth specialty film producing arm of Sony's Columbia TriStar Motion Picture
Group
• The most commercially successful Screen Gems film as of November 2010
wasResident Evil: Afterlife, which grossed $296,221,566 in international box
office receipts. Despite overall positive results from Screen Gems, its biggest
recent flop was Straw Dogs (remake) which fell $15 million below its production
costs.

6. Focus Features
• Focus Features(formerly USA Films, Universal Focus, Good Machine,
Gramercy Pictures and October Films) is the art house films division of
NBCUniversal, and acts as both a producer and distributor for its own films
and a distributor for foreign films.
• Focus was formed from the 2002 divisional merger of USA Films, Universal
Focus andGood Machine.
• Focus' most successful release in North America to date is Brokeback
Mountain (2005), which earned $83,043,761 at the North American box
office. However, this is not counting the domestic total of Traffic (2000),
which earned $124,107,477 under the USA Films banner. Focus' most
successful international release is Burn After Reading (2008), which
earned $161,128,228 in gross revenue. The animated film Coraline (which
Focus did not produce, but did distribute) was also highly profitable for the
company.

7. Our Product
• I think that our product would fit in well with Focus
Features as it aims to produce films that are
extraordinary and unique. They aren't the biggest film
distributor but have made several successful films.