The Hobbit: An Unexpected Journey Case Study

2. The Hobbit: An Unexpected Journey
(2012)
• A younger and more reluctant Hobbit, Bilbo
Baggins, sets out on an "unexpected journey"
to the Lonely Mountain with a spirited group
of Dwarves to reclaim their stolen mountain
home from a dragon named Smaug.

3. Age Certificate
• The Hobbit: An Unexpected Journey (2012) has been
classified with a 12a age certificate, as the film contains
Violence, low amounts of horror and dangerous
techniques such as, combat. The 12a, certificate is used
by most films, so that a wide range of audiences can go
see the film. And it isn’t just targeted to a certain type
of audience.

4. Release Dates

5. Release Dates
• The Hobbit: An Unexpected Journey (2012) is
being released during Winter, this is a ordinary
time to release a film, as it is during the
awards season. And with The Hobbit being a
big film, it is most likely to gain awards, which
will promote the film.

6. The Distributors

7. Production Companies

8. The Director
• The Hobbit: An Unexpected Journey (2012) is directed
by Peter Jackson. Who has previously directed The Lord
of the Rings Trilogy (2001-2003) (hobbit being a
prequel of this), and King Kong (2005). Peter Jackson
was chosen to direct the Hobbit film, as he was used to
the style of the film, as he directed all three lord of the
rings films.

9. Crew Members

10. Cast Members

11. Box Office
• Opening Weekend - $222.6 Million
• Overall Gross (up to the 27th of January) -
$922,863,000
• Opening Day - $37.1 Million
• Budget Being between $200-$315 Million, it
made a great profit. And is currently the 22nd
highest grossing film of all time.

12. Ratings

13. Ratings

14. Posters
Using Gollum and Gandalf for the Posters, attracts fans of The Lord of the Rings Franchise, and
sees a connection, and will make audiences attracted to the film, and will want to go see the
film. The Middle poster, attracts fantasy audiences, as the sword connotes mystical powers, with
the markings on the sword.

15. Review
• The Hobbit: An Unexpected Journey (2012) is a
prequel to the Lord of the Rings Trilogy, being
a massive fan of the trilogy, I knew I was going
to see it and enjoy it. And I did enjoy it. Being
a lord of the rings fan throughout my entire
childhood it gave me a nostalgic feeling, and
made me love The Hobbit even more, and
made me anticipated for the sequel The
Hobbit: The Desolation of Smaug (2013)