Useful for AQA MEST1 Section B / GCSE Media examined unit 2016 on SCI FI films Film Studies on Promotion of film

3. Use of Social Media direct to TARGET AUDIENCE
• Abrams made intelligent use of TWITTER to tease small pieces of
information direct to the most likely intended audience.
• They would then share, re-tweet or re-post these to friends who
would also pass on to others
• This allows the INSTITUTION to promote the film virally through the
most effective means – WORD-OF-MOUTH
• Very little information is being shared at this point so each piece is
shared widely and very quickly

4. TEASER TRAILER

5. Following the interest generated by Abrams on Twitter – further ‘teased’ interest
was generated with a special presentation at the San Diego Comicon – a
convention which is attended by the specific audience expected to see the film

6. In order to build anticipation for
the film and using the eMedia
platforms now available, Posters
are also now released slowly –
with Teasers (giving away a little
information) that HINT at the
content and draw attention to
the approximate release date –
since the actual one may not
have been fixed at this point

8. Force Awakens Official Website
DOWNLOADS
HOMEPAGE

9. TICKET SALES
TRAILERS
GALLERY / WALLPAPERS

10. WHY is it important to have
a WEBSITE?
• In the 21st century it is essential as part of FILM marketing that the
INSTITUTION set up a website for the film
• The intended TARGET AUDIENCE will first search ONLINE for information
related to any film of interest so it is vital that the institution establish their
own OFFICIAL presence.
• This BUILDS UP interest in the PRODUCT and helps them to CONTROL what
information is being released or shared
• In the modern HORIZONTALLY INTEGRATED world of MEDIA INSTITUTIONS
it also allows cross promotion of products made by OTHER parts of the
same CONGLOMERATE

12. SECOND TEASER TRAILER

14. PRINT Promotional tools
• Digital imaging has enabled INSTITUTIONS to create visual
promotional tools far more cheaply than the traditional handpainted
methods of old
• This results in multiple posters released both physically (as in printed)
and also digitally (a now more common feature for websites and
social media promotion)
• The Force Awakens has produced a collection of CHARACTER posters
which feature NEW cast – to appeal to younger AUDIENCE – but also
returning characters from the original series to appeal to the older
audience also expected to express interest

15. Tie Ins
• One of the key ways a
MAINSTREAM FILM will
generate INTEREST (and
income) is with TIE Ins –
these are separate
PRODUCTS which use
BRAND of the MAIN
product to SELL themselves.
• Often they are made by a
company ALSO owned by
the INSTITUTION
COMICS
TV CARTOONS
VIDEO GAMES

16. Spin offs
• Rogue One: A Star Wars Story, or simply Rogue One (previously
known as Star Wars Anthology: Rogue One), is an upcoming
American epic space opera film produced by Lucasfilm and released
by Walt Disney Studios Motion Pictures.
• Set in between the events of Episode III: Revenge of the
Sith and Episode IV: A New Hope, Rogue One is intended to be the
first film in the Star Wars Anthology series, a collection of stand-
alone stories set in the Star Wars universe.

17. Other Media TIE INs
Another way in which a
FILM PRODUCT will
generate income is
through LICENSING – the
PRODUCT name on other
related products – toys,
board games etc
While not MEDIA
PRODUCT they are also a
vital tool in CROSS
PROMOTION

18. Cross promotional Advertising - DURACELL

19. PRINT
To ensure the PRODUCT reaches the widest AUDIENCE an
INSTITUTION will also make use of PRINT media to target an OLDER
AUDIENCE
This will cover a wide range of titles and the cross-promotion is
sought after as the publicity surrounding the MAIN PRODUCT will
also help them to sell the magazine as well

20. MAIN TRAILER

21. International TRAILER

22. TV SPOTS and INTERVIEWS

23. Premiere and General release

24. Home Media and VoD