Social media is turning business upside down by allowing customers to own brands and share information. It is important for businesses to connect with customers on social networks through engaging conversations rather than pitches. Businesses can gain valuable business intelligence by listening to customers and competitors on social media and using tools to monitor conversations. Marketing is now a two-way conversation where businesses must understand customers' needs and share solutions to build relationships over time through consistent social engagement.

1. How Social Media and Social Networking are Turning Business Upside-down @shanegibson

2. “I think that’s going to break.”

3. “The Customer Owns Your Brand”

5. 750 million

6. 100 Million

7. 100 million updates/day

9. 1Billion Views/Day

13. #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent Rules of Engagement

14. The Reverse Drip

15. It Belongs to Everyone

18. Social media marketing is about LISTENING

19. Business Intelligence Search.Twitter.com Google Alerts LinkedIn Groups, Questions & Network Blogsearch.Google.com Customer blogs and social networks Competitor news, blogs, and social networks

20. Business Intelligence The top sources for real-time business intelligence on the web Free or nearly free social media and web monitoring tools you can use The 5 steps of gaining consent to market to your stakeholders and customers online

21. Web 2.0 vs.Web 3.0

22. Marketing is a conversation.- @brandcowboy

24. Tweets tell the future Computer scientists studied 3 million tweets 25 movies (including Avatar) Tweet frequency could be used to accurately predict the box office takings Content of the messages predict ongoing success. "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP

25. Blog.suggestionbox.com

26. Getting Real

27. #SCRM = Smart Engagement SCRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM

28. Launch Plan Identify Your Goal Identify Your Target Audience and your Nanotribes Pick the Right Platforms Map out Social Etiquette and Policy Implement Listening and Engagement Strategy Know Core Pains, Dreams, and Goals Uniquely Communicate Solutions Mixing Marketing and Community

29. Resources http://closingbigger.net http://socialized.me/info2011 http://twitter.com/shanegibson