How Social Media and Social Networking are Turning Business Upside-down<br />@shanegibson<br />
“I think that’s going to break.”<br />
“The Customer Owns Your Brand”<br />
750 million<br />
100 Million<br />
100 million updates/day<br />
1Billion Views/Day<br />
Business-to-Business Decision Makers<br /><ul><li>…69% of B2B buyers use social networks “primarily for business networkin...
…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search th...
#1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be ...
The Reverse Drip<br />
It Belongs to Everyone<br />
Social media marketing is about LISTENING<br />
Business Intelligence<br />Search.Twitter.com<br />Google Alerts<br />LinkedIn Groups, Questions & Network<br />Blogsearch...
Business Intelligence<br />The top sources for real-time business intelligence on the web<br />Free or nearly free social ...
Web 2.0 vs.Web 3.0<br />
Marketing is a conversation.- @brandcowboy<br />
Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet fre...
Blog.suggestionbox.com<br />
Getting Real<br />
#SCRM = Smart Engagement<br />SCRM<br />Social<br />email<br />Values<br />Preferences<br />Data<br />Relationship<br />Hi...
Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience and your Nanotribes<br />Pick the Right Platforms<b...
Resources<br />http://closingbigger.net<br />http://socialized.me/info2011<br />http://twitter.com/shanegibson<br />
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SCRM Social CRM International Network of Financial Services Ombudsman

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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane id odd
  • SCRM Social CRM International Network of Financial Services Ombudsman

    1. 1. How Social Media and Social Networking are Turning Business Upside-down<br />@shanegibson<br />
    2. 2. “I think that’s going to break.”<br />
    3. 3. “The Customer Owns Your Brand”<br />
    4. 4.
    5. 5. 750 million<br />
    6. 6. 100 Million<br />
    7. 7. 100 million updates/day<br />
    8. 8.
    9. 9. 1Billion Views/Day<br />
    10. 10. Business-to-Business Decision Makers<br /><ul><li>…69% of B2B buyers use social networks “primarily for business networking and development.”
    11. 11. …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)</li></li></ul><li>“If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
    12. 12.
    13. 13. #1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be fearless in your contribution to community<br />#5 Don’t be a social spammer, engage<br />#6 Be authentic<br />#7 Be consistent<br />Rules of Engagement<br />
    14. 14. The Reverse Drip<br />
    15. 15. It Belongs to Everyone<br />
    16. 16.
    17. 17.
    18. 18. Social media marketing is about LISTENING<br />
    19. 19. Business Intelligence<br />Search.Twitter.com<br />Google Alerts<br />LinkedIn Groups, Questions & Network<br />Blogsearch.Google.com<br />Customer blogs and social networks<br />Competitor news, blogs, and social networks<br />
    20. 20. Business Intelligence<br />The top sources for real-time business intelligence on the web<br />Free or nearly free social media and web monitoring tools you can use<br />The 5 steps of gaining consent to market to your stakeholders and customers online<br />
    21. 21. Web 2.0 vs.Web 3.0<br />
    22. 22. Marketing is a conversation.- @brandcowboy<br />
    23. 23.
    24. 24. Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet frequency could be used to accurately predict the box office takings<br />Content of the messages predict ongoing success. <br />"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP<br />
    25. 25. Blog.suggestionbox.com<br />
    26. 26. Getting Real<br />
    27. 27. #SCRM = Smart Engagement<br />SCRM<br />Social<br />email<br />Values<br />Preferences<br />Data<br />Relationship<br />History<br />Business Intel<br />Personal Intel<br />360 view<br />SCRM<br />
    28. 28. Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience and your Nanotribes<br />Pick the Right Platforms<br />Map out Social Etiquette and Policy<br />Implement Listening and Engagement Strategy<br />Know Core Pains, Dreams, and Goals<br />Uniquely Communicate Solutions Mixing Marketing and Community<br />
    29. 29. Resources<br />http://closingbigger.net<br />http://socialized.me/info2011<br />http://twitter.com/shanegibson<br />

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