Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation


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5 rules for successful B2B Marketing

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  • Inspired by the dating anlogy I wanted to share 5 B2B Dating Rules from the field
  • Work from the inside out has been a dating truth since the start of dating.Start with people who approach meMove to people I knowNetwork with the people my people knowAnd at the end of the night try people not looking for me-buy a lot of drinks and focus on your pickup lineWork from the inside out Makes sense from effectivenessMakes sense from cost perspectiveBut to make it work you have to be focused on what your customer wants to know
  • On the subject of content we stole this dating rule from MarketingSherpaGreat content is always about what your customer wants to know. It makes you much more interesting to connect withBut the payoff is that it give you much richer insight in activity tracking to help convert more customers
  • In dating it is rare that you go from coffee to shazam!And if you do, you know if is not as meaningful.
  • Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

    1. 1. Every brand should learn <br />what your customer wants to know<br />and use that learning to create more customers.<br />
    2. 2. How To Optimize Your Marketing<br />Programs<br />Content<br />Tools<br />Best Practice Combination Of Marketing Tools, Content, and Programs<br />2<br />
    3. 3. Just like dating<br />It’s just like dating<br />How do I connect with and convert more customers?<br /><br />
    4. 4. 5 Dating RulesMarketing From The Field<br />
    5. 5. Rule #1: Work From The Inside Out<br />Inbound<br />Permission<br />Network<br />Paid<br />
    6. 6. Rule #2: It’s Not About You<br />
    7. 7. Rule #3: Don’t Move Too Fast<br />Dating Rarely Goes Right From Coffee To Shazam<br /><br />
    8. 8. Rule # 4: Get Out & Socialize More<br />
    9. 9. Rule # 4: Get Out & Socialize More<br />Nielsen Research:74% of World Internet Population<br />Avg 6 hours a month<br />22% of total time online<br />
    10. 10. Use Prospect Activity Data To Understand What Customers Want To Know<br />Rule #5Don’t Guess What Interests Them<br />
    11. 11. Rule #1: From The Inside Out<br />Rule #2: It’s Not About You<br />Rule #3: Don’t Move 2 Fast<br />Rule # 4: Get Out More<br />Rule #5: Don’t Guess<br />Focus On What Your Customers Want To Know<br />
    12. 12. What Do You Want To Know?<br />Get your copy of this presentation and other free B2B resources at<br />Subscribe to or @brainrider<br />Email us at<br />Give me your card with a question on the back<br />Or since you know I love dating cast me a glance<br />