Using social data to personalise your service

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Using social data to personalise your service

  1. 1. Using Social Data to Personalise your service Rummble Labs @ Internet World 24th April 2012 @LouisaEast
  2. 2. Social networks provide Data Treasure Trove
  3. 3. Maximize value of Social dataSocial Data is only useful if you use it intelligently Data has moved from being MINED over time to INTERPRETED in real-time
  4. 4. CMO biggest ChallengesData Explosion - 71% Social Media - 68%
  5. 5. Overlay Sentiment from Social Graph and other social networks
  6. 6. Encourage Social Sign On
  7. 7. Grab Immediate Attention
  8. 8. Eliminate Cold Start
  9. 9. Areas to Personalise• Greeting by Name Hello Bart!• Show which other friends are using service• Suggest People to follow
  10. 10. Target DealsTarget deals specific to profile knowledge
  11. 11. Social Gift FinderSuggest presents for friends based using birthday and ‘likes’
  12. 12. Friends ReviewsAlways prompt further interaction to expand profile
  13. 13. Location Aware• Link with representatives at closest store• Show friends close by• Routes & training ideas for fitness• Localized deals & recommendations
  14. 14. Facebook ActionsLIKE LISTEN WATCH READ PLAY
  15. 15. Create Custom ActionsAny VERB can become a custom action create one for your service
  16. 16. Which network to use?Match data set to your business goals
  17. 17. We Trust opinion of our friends83% consumers say they trust a friend’s opinionabout products or servicesForrester Research 2008
  18. 18. Social Sharing3.5 billion items shared per week on FacebookMarc Zuckerberg believes each person will doubletheir sharing every 12 months
  19. 19. How do you know this about me? Transparency is KeyEducate users on how you are using their data
  20. 20. Provide an ExplanationBecause you have expressed an interest in we thought you might like
  21. 21. Was this Useful? Offer a feedback loop More like this Less like this
  22. 22. Cool vs CreepyOne Person’s Useful is another Person’s FreakyGive granular privacy settings and ‘off’ switch
  23. 23. Find out who are the influencers surrounding topics, brands and real time eventsShow percentage of trust Analyse content of tweetsConnect similar people Provide other social networks
  24. 24. Find out who YOU should meet iw2012.rummblelabs.cominclude #iwexpo in all your tweets
  25. 25. Things are not always as they seem...Important to include a semantic component +
  26. 26. Questions?@RummbleLabs @LouisaEast Louisa@rummblelabs.com

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