Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario http://www.SocialMediaMarketingSummit.ca

1. Guerrilla Social
Media Marketing
Turning Social Media Efforts Into Profitable Guerrilla Conquests

2. Guerrilla
Marketing
“Achieving conventional
goals through
unconventional means.”

3. What is this?

4. It’S a Weapon
To This Guy:

5. Social Media
Is only a tool

6. Facebook
500 Million People

7. Linkedin
100 Million Professionals & Every
Fortune 500

8. Twitter
150 million accounts - 90 million
updates per day
Worlds 2nd largest search engine

9. Guerrilla Social
Media Marketers

10. Guerrilla Social
Media Marketers
➡Imagination

11. Guerrilla Social
Media Marketers
➡Imagination
➡Innovation

12. Guerrilla Social
Media Marketers
➡Imagination
➡Innovation
➡ Knowledge

13. Guerrilla Social
Media Marketers
➡Imagination
➡Innovation
➡ Knowledge
➡ Community

14. Turning Free Into A
Guerrilla Tool...

15. Free as a Weapon

16. Free as a Weapon

17. Free as a Weapon
•Nearby restaurants
•Shopping
•Community workforce breakdown
•Schools
•Housing inventory and stability
•Crime rates
•Past pricing and sales on the home
itself

18. Free and Variable as a
Weapon

20. Consent

21. Discovery
Consumption
Interaction
Connection
Consent

22. Starts With discovery

23. Starts With discovery

24. Discovery Engine

25. Maximize Consumption

29. Consumption
Consistent Relevant Content and
Conversations
=
Nano-casting

30. Broadcast

31. Narrow Cast

32. Niche-Cast

34. Scott Heiferman

35. Nano-Cast
• Facebook Groups
• TVertical specific sites
• Linkedin Groups and Sub-groups
• Offline events and seminars (Meetups and Tweetups)
• Webinars and Podcasts
• #tags and Twitter lists

36. Important
Nano-Casting Tool
Being Sociable!
= Getting Real!

37. John Maxwell
“One is too few a number to achieve
greatness.”

38. Dependent
• On your team
• Online influencers
• Fusion partners
• Customers
• Other Guerrillas

39. Tap into Nano-Tribes

40. PlANNING
AND LAUNCHING
1. Identify Nano-markets
2. Gather Intelligence
3. Build content and conversations for each nano-market
4. Work your social media calendar - PROFIT GOALS
5. Target and connect with influencers and community
6. Constantly refine and augment

41. Guerrilla Social MEdia
Yes I would love to speak at your next
conference!
GuerrillaSocialMediaHq.com
@ShaneGibson