marketing

1. ADVERTISING

2. ADVERTISING:
 To call public attention towards our business

3. PURPOSE OF ADVERTISING:
 Make customers aware of your product or service
 Convince customers that your company's product or service is right for their
needs
 Create a desire for your product or service
 Enhance the image of your company
 Announce new products or services
 Reinforce salespeople's messages
 Make customers take the next step
 Draw customers to your business

4. EXAMPLE:
 FOOD :
 Nutritional value
 Low calories
 Desire

5. HIGH END GOODS:
 Functional need
 Prestigious and emotional appeal

6. BENEFITS :
 TO SOCIETY:
 Generating more employment
 Improves living standard
 Survival of communication media
 Create healthy competition

7. BENEFITS:
 TO CONSUMERS:
 Learn about product, service, and event choices
 Learn about upcoming events
 Discover new products or services
 Associate products with special activities
 Learn about important social issues
 View the advertisements as entertainment

8. DRAWBACKS:
 Adds to costs
 Undermine social value
 Confuses buyer
 Encourages sale of inferior product

9. WHITENING CREAM:

10. MULTINATIONAL
ORGANIZATION:
 Nike
 Google
 Facebook
 Shell
 Adidas
 Asus

11. NIKE:
 The very first ad (1988)

12. NIKE
 BO knows

13. NIKE
 Andre Agassi And The Red Hot Chili Peppers In Rock 'N Roll
Tennis (1991)

14. NIKE
 Charles Barkley Is Not A Role Model

15. NIKE
 Dennis Hopper Sees Barry Sanders In His Sleep (1994)

16. NIKE
 Agassi And Sampras Take It To The Street (1995)

17. NIKE
 Nike "Move" Wins An Emmy

18. NIKE
 Go Tell The World (2005)

19. NIKE
 Find Your Greatness (2012)

20. STRAGETY:
 POSTIONING STATEMENT
 Product concept

21. STRATEGY:
 TARGET CUSTOMERS
 Complex combination of person

22. STRATEGY
 COMMUNICATION MEDIA
 Print
 Audio
 Video
 World web wide
 Direct mail

23. STRATEGY:
 Implementation:
 Reach customers

24. CONCLUSION:
 Inform, persuade and remind customers
 Create long term communication
 Increase sales and profits