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Red Bull – SWOT Analysis
Surayya Hasan
IMS 419, Spring 2014
STRENGTHS WEAKNESSES
Advertising
Overall Image
Marketability
Customer
Engagement
Price
No Patent
Limited Products
Red Bull...
Expansion
Free Advertising
Sponsorships
Health Consciousness
Competitors
Environmental
Concerns
Parodies
OPPORTUNITIES THR...
Ultimately, though Red Bull’s products may be
more expensive than their competitors or have
less caffeine, they’re more th...
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Red Bull SWOT analysis

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Red Bull SWOT analysis for an Interactive Media Studies course at Miami University

Published in: Marketing
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Red Bull SWOT analysis

  1. 1. Red Bull – SWOT Analysis Surayya Hasan IMS 419, Spring 2014
  2. 2. STRENGTHS WEAKNESSES Advertising Overall Image Marketability Customer Engagement Price No Patent Limited Products Red Bull Shot Not Available World Wide
  3. 3. Expansion Free Advertising Sponsorships Health Consciousness Competitors Environmental Concerns Parodies OPPORTUNITIES THREATS
  4. 4. Ultimately, though Red Bull’s products may be more expensive than their competitors or have less caffeine, they’re more than just an energy drink company. Red Bull is a brand that entertains and engages their fans in a multitude of ways. They don’t just rely on their slogan to stick with people, they make it stick by showing how their product enables you to do what it claims to do. Red Bull is a brand that promotes energy, activity, and even empowerment.

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