How to Increase Conversion Rate

1. How to Increase Conversion Rate
11street
Strictly Confidential

2. 2
How to Increase Conversion - Product Description
Product Description - Visual-based product page description format
Header
Recommended Products
Description
Additional Images
Return & Exchange Information
Example:

3. 3
How to Increase Conversion - Product Description
Product Description - Visual-based product page description - Header
Next Business Day Delivery
7 Days Free Return & Exchange
Free Shipping for all Product
Our Promises!
Next business day delivery
7 Days free return & exchange
Combine shipping to save your shipping fee

4. 4
How to Increase Conversion - Product Description
Product Description - Visual-based product page description - Description
SleeveSize Shoulder Chest Hip Hem
Product images are for illustrative purpose only, may not 100% depict the actual product. Color variance, minor
stitching issue and etc does not formed as wrong or defective items.
Material: Rib Cotton
Color: Red, Blue, Black
Size: S, M, L, XL
Product Weight: 0.3kg
Product Name: Korea Slim Dress
SKU: KR0918011st
Elastic
Thickness
Stretch
Yes
1 2 3 4
No
5
Product Size
Disclaimer
Product Details

5. 5
How to Increase Conversion - Product Description
Product Description - Visual-based product page description - Additional Images
More Example:
1. 11street Korea
2. 11street Indonesia

6. 6
How to Increase Conversion - Product Description
duct Description - Visual-based product page description - Return & Exchange Information
Reason for Return Possible to Return
Proof for
Verification
Shipping Cost of
Return
Remark
Damaged Item Yes Photo Needed Borne by Seller
Please note that
any returned must
be in their original
condition (this
includes the item in
its original pack
aging) and it is very
important that no
tags or labels are
removed.
Wrong Delivery Yes Photo Needed Borne by Seller
Size Does Not Fit Yes No Borne by Buyer
Not Satisfied / Don’t
Like Product
Yes No Borne by Buyer
7 DAYS
FREE Return & Exchange Policies

7. 7
How to Increase Conversion - Product Description
duct Description - Visual-based product page description - Return & Exchange Information
7 days return or exchange policy
At Concept Store, we want our customer to be completely satisfied with your purchases. We regret that refunds cannot be accommodated. If for any reason you are not
However, this does not apply to the sale or clearance items in which no refund nor return will be entitled for this. Also, we cannot extend this return policy to resellers of
Return or exchange procedures
Please request for return or exchange from your 11street “MY PAGE” within 7 days from the day order is received. You have to include the following details in the email:
Reason for return or exchange (so that we can improve!):
Once we receive your request for return or exchange, we shall contact you within 3 business days for further instructions. To exchange item, please let us know the item
You will need to bear the shipping charges for returning the item to us and also the redelivery charges for new exchange item. However, if we send the wrong or defecti
Product images are for illustrative purpose only, may not 100% depict the actual product. Colour variance, minor stitching issue and etc does not formed as wrong or de
7 DAYS
FREE Return & Exchange Policies

8. 8
How to Increase Conversion - Product Description
oduct Description - Visual-based product page description - Recommended Products
Recommended Products

9. 9
How to Increase Conversion - Product Description
Product Description - Visual-based product page description format
Header
Recommended Products
Description
Additional Images
Return & Exchange Information
Example:

10. 10
How to Increase Conversion - After Sales
After Sales Customer Services
Whatsapp
SMS
Call
Feedback
Confirmed
Purchase
Customer
Relationship
How Why
Review
Comment
Recurring
Sales
Settlement
Thank You
Note

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How to Increase Conversion - After Sales
After Sales Customer Services
Thank you for your recent purchase of
Tupperware Product.
We appreciate having the opportunity to
do business with you. Our customers are
our top priority, and we strive for 100%
satisfaction. If you have any questions or
concerns about this order, please do not
hesitate to contact us.
Again, thank you for your purchase. We
look forward to serving you again in the
future.
Tracking Number: Pos Laju - MY1234568E
Concept Store Concept Store
Please accept our sincere apology for the
error we made in your last order
#2015051492749. We are sending you the
correct size dress, along
with a free gift.
We hope this has not caused you too
much inconvenience. We appreciate your
business and will make every effort in the
future to send you the correct
merchandise.
Tracking Number: Pos Laju - MY1234568E

12. for your purchase from us on11street - Concept Store
Please take a moment to leave us a positive
Should you feel that our products don’t deserve for “Satisfied” rating, please contact us
before leaving negative/neutral feedback. We will make effort to ensure you are 100%
satisfaction!
Concept Store
http://store.11street.my/conceptstore
How to Increase Conversion - After Sales

13. How to Confirm Purchased and Leave Comment?
Concept Store
http://store.11street.my/conceptstore
Confirm
Purchased
1
2
3
Guides
First of all, log in to your 11street account.
1. Click My Page
2. Go to My Shopping History > View
Order/Shipping
3. Click Confirm Purchased and leave us a Good
Comment.
How to Increase Conversion - After Sales

14. 14
How to Increase Conversion - Response Time
Response Time - Shipping
Seller Office
Ship out within 3 business days
following payment completion.

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How to Increase Conversion - After Sales
After Sales Customer Services
Comment
Review

16. 16
How to Increase Conversion - Response Time
Response Time - Q&A
Listing Page
Seller Office

17. 17
How to Increase Conversion - Response Time
Response Time - Shipping Delay
Seller Office
Ship out within 3 business days
following payment completion.
Free Gifts

18. 18
How to Increase Conversion - Shipping Fee
How to Choose a Shipping Strategy for Your Online Store
Free Shipping
Conversion Rate
Continue - Purchase or
Abandoned Carts
Shipping fee never FREE
Increase product prices to
cover costs for shipping
(customer pays)
You pay the full price of
shipping out of your
margins (you pay)
Increase prices of
products slightly to cover
partial costs of shipping
(you and your customer
pays)
1
2
3
Bundle
Shipping
Shipping Fee
Conditional Free
Conditional Discount

19. 19
How to Increase Conversion - Selling Price
Market Research
on Product Pricing
Example:
1. PriceMe
2. PricePanda
RM 2499?
RM 3299?
RM 3399?
RM 2299?
RM 2099?

20. 20
Product Name: Victoria's Secret Limited Edition Push-up Bra 34C
Product Category: Women Clothing - Underwear / Sleepwear - Bra
Product Name: Nestle Milo 3In1 Original 20 Stick
Product Category: Grocery - Beverage - Coffee & Tea
Product Name: LG 47" Full HD CINEMA 3D SMART LED TV 47LB6500
Product Category: Home Entertainment - TV - LED
Back
Strictly Confidential
[Brand] | [Product Name] | [MISC] (Model, Sizes, Color, etc)
How to Increase Conversion - Product Title

21. 21
Strictly Confidential
How to Increase Conversion - Product Images
Don’t
• Use blurry or soft focus
• Lay footwear flat
• Crop ineffectively
• Overdo the background
Do
• Show the variation of colours
• Provide more angles
• Show the detail
• Provide sense of scale

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Thank you
www.11street.my