pPresenting your items on your ecommerce site is very important. So if you own an ecommerce site or looking for starting one then you should follow these guidelines.
2. Fast Response, Fast Sales:
I don’t know if it’s only me or others also feel bothered if not been replied
soon. Let me tell you what happened a day before. I needed to order a
birthday cake and I had only 2 days in hand. So I visited a website where
everything was looking great and even had great reviews. But as soon as I
tried to chat with them via website, I got the first reply after 3 hours. Then it
took another 12 hours to explain the whole thing. Finally, I was patient and
was ready to make the order. So I asked, can we talk for clarifying my
requirements? I got the reply “Yes, sure” after a whole day. By that time I had
no interest and so I ordered from another website. So, even if you have
Facebook page or other way to communicate make sure your response rate is
very very high.
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3. Rate Makes It Great:
To me review is another important factor. Review helps customer to
distinguish services or products. A good point about review is, there is hardly
an option to remove the bad reviews. Hence, customers can be sure. So after
viewing your products make sure the review section is visible to your
customers. Furthermore, you should always ask your customers to provide
review and suggestion. Taking feedback from customers is part of strategic
planning for any business. Another fact is, when you request your customer to
provide a review, you will find most of them very modest and rate you a
minimum of 4 or even 5 if they are somewhat satisfied.
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4. Free Delivery For All:
Try to offer free delivery to your customer. If you really need that delivery
charge then include it in your main price but asking for a delivery fee is bit
disturbing to customers. “Free delivery all over the country,” sounds
exciting, right? Let me bring the example of the birthday cake again. So I
asked them, would you delivery? They said, “Yes, we deliver but you have to
pay the charge.” I felt little bad and then said, okay I will send someone to
collect it. So this bad feeling might hurt your business sometimes. So go for
no delivery charge instead. For example, Mpire is a online clothing brand that
provides free delivery all over Bangladesh.
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5. Return:
So what happens if what you deliver wasn’t what the customer wanted? Ask
your customer, to send it right away. That’s right, it might cost you but it’s
good for business. For my clothing store, I had to add full return policy. I
calculated and found out that return amount was moderate, so what I could
do is, add some serge amount with the product sold which can balance the
return cost. Because, it’s quite hard to get exactly what customer wants by
checking product online. You can also offer exchange instead of a full
refund.
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6. Physical Store Before Door-to-Door:
I face this question every single day when a customer orders over the phone,
“Do you have a store so that I can look up close?” So you can realize the
importance of a physical store. There are some ecommerce site, who has
employees working in 3 quarter of a place while the remaining quarter is
there for product showcase to those interested customers. At least, this one
is better than having no store at all. Yes, some of the customers might come
and see, without taking your product but that will save your delivery and
return cost. So if possible, open up a physical store for your customers to
check the product or service you are offering.
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7. Remember Me?
You should always save your customers contact number and address and if
possible date of birth. So that you can contact them and keep the connection.
Trust me, this happens, that a customer bought a product from you long ago
and totally forgot your brand name but would like to order again sometimes.
So, you can always contact during promotion or send a birthday wishing to
keep a good relationship with your customers. But, please do not overdo it. I
receive message from one online store almost 3 times a week it’s very
annoying made me regret for ordering from them. Don’t be shy to ask your
customers to know if they are satisfied after delivering the product or service
within a week of delivery.
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8. Show That You Care:
There is a huge difference between, “How may I help you” and “How may I
help you, sir?” Customers like to be treated well. It’s much easier to be
courteous over chat or phone than in person. So make sure that your stuff
are very courteous and well-mannered towards the customers. A little
disrespect can really be a big blow to your business as ecommerce business
has one of the toughest competition.
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