Our belief that we have to "go big or go home" is holding us back from starting down the path towards agility. Instead of making a big bet on agile, we should take the agile approach and embrace incremental expansion and iterative improvement. These are the stories of three first-rate marketers doing just that.
Slides from the 2017 PAICR keynote presentation.
31. “If we just flipped the
switch it would be a bit
of a disaster...So we
took the pilot approach
and launched into one
project, two sprints, in a
single line of business.”
82. Step 1: Start Small
Step 2: Test Smart
Step 3:
Grow Fast
Bigger space
between steps,
but bigger
impact w/each
change
Metrics & measurement around
small start
Small but strategic
Epiphany Point
The Get Big
Curve
98. Step 1: Start Small
Small but strategic
The Get Big
Curve
99. Step 1: Start Small
Step 2: Test Smart
Metrics & measurement around
small start
Small but strategic
Epiphany Point
The Get Big
Curve
100. Step 1: Start Small
Step 2: Test Smart
Step 3:
Grow Fast
Bigger space
between steps,
but bigger
impact w/each
change
Metrics & measurement around
small start
Small but strategic
Epiphany Point
The Get Big
Curve