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How Agile Marketing Kept Me From Sleeping Under My Desk

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Thanks to Agile marketing I published over 200 articles in one year, all without ever sleeping under my desk. Here are the tools and practices that can help you deliver at scale without sacrificing your life outside the office.

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How Agile Marketing Kept Me From Sleeping Under My Desk

  1. 1. My Year of 200 Articles How Agile Marketing Kept Me From Sleeping Under My Desk Andrea Fryrear President and Lead Trainer AgileSherpas @andreafryrear
  2. 2. @andreafryrear
  3. 3. #mpb2b | @andreafryrear
  4. 4. #mpb2b | @andreafryrear
  5. 5. Over 22,000 words per month. Siriusly. #mpb2b | @andreafryrear
  6. 6. #mpb2b | @andreafryrear
  7. 7. Headline #mpb2b | @andreafryrear
  8. 8. AGILE TO THE RESCUE!
  9. 9. How Not to Sleep Under Your Desk 1. Building Your Backlog 2. Visualizing the Workflow 3. Work in Progress (WIP) Limits 4. Sprints and Content Teams #mpb2b | @andreafryrear
  10. 10. #mpb2b | @andreafryrear Agile is a Mindset Described by 4 Values Defined by 12 Principles Manifested through Unlimited Number of Practices Mindset Values Principles Practices
  11. 11. BUILDING YOUR BACKLOG
  12. 12. #mpb2b | @andreafryrear
  13. 13. How Can Content Creators Use It?
  14. 14. #mpb2b | @andreafryrear
  15. 15. #mpb2b | @andreafryrear
  16. 16. Related Stories Coffee tips/trick infographic Video series on breakfast Listicle - reasons to eat in the AM
  17. 17. Who Contributes? #mpb2b | @andreafryrear
  18. 18. VISUALIZING WORKFLOW
  19. 19. #mpb2b | @andreafryrear
  20. 20. Backlog Creation Review Publish Done #mpb2b | @andreafryrear
  21. 21. Backlog Creation Review Publish Done #mpb2b | @andreafryrear
  22. 22. The Pen is Mightier... Backlog Creation Editing Done Ready PEN #mpb2b | @andreafryrear
  23. 23. Backlog Creation Editing Done Ready PEN #mpb2b | @andreafryrear
  24. 24. WORK IN PROGRESS LIMITS
  25. 25. Backlog Creation Editing Done Ready PEN WIP limit: 3 WIP limit: 1WIP limit: 10 What Comes Out? #mpb2b | @andreafryrear
  26. 26. To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) #mpb2b | @andreafryrear
  27. 27. To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) To do Doing 5 Done WIP Limit Too High Slow flow Tasks often idleLack of wall space... People never idle #mpb2b | @andreafryrear
  28. 28. To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow #mpb2b | @andreafryrear
  29. 29. 5 projects = 75% time wasted Working time available per project Loss to Context Switching Percent Number of Simultaneous Projects
  30. 30. Backlog Creation Editing Done Ready PEN Design Video An Alternative Use of WIP Limits Writing
  31. 31. Backlog Creation Editing Done Ready PEN Writing: WIP = 3 Design: WIP = 2 WIP limit: 10 Video: WIP = 1 An Alternative Use of WIP Limits #mpb2b | @andreafryrear
  32. 32. #mpb2b | @andreafryrear PRO TIP! Backlog + WIP limit = Sanity
  33. 33. SPRINTS AND CONTENT TEAMS
  34. 34. CONTENT BACKLOG SPRINT BACKLOG SPRINT RELEASABLE CONTENT #mpb2b | @andreafryrear
  35. 35. #mpb2b | @andreafryrear
  36. 36. #mpb2b | @andreafryrear
  37. 37. #mpb2b | @andreafryrear
  38. 38. #mpb2b | @andreafryrear
  39. 39. #mpb2b | @andreafryrear SMALL ASK...
  40. 40. #mpb2b | @andreafryrear#mpb2b | @andreafryrear
  41. 41. #mpb2b | @andreafryrear#mpb2b | @andreafryrear
  42. 42. #mpb2b | @andreafryrear#mpb2b | @andreafryrear 18,446,744,073,709,551,61 5
  43. 43. #mpb2b | @andreafryrear SMALL ASK BIG
  44. 44. Want to Learn More? Let’s talk: andrea@agilesherpas.com Free resources galore at AgileSherpas.com I tweet a lot: @andreafryrear Ask me anything at the post presentation huddle!

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